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What’s moving in B2B sales intelligence, buyer intent and social selling — and what it means for your pipeline.

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7% of Cold Emails Got a Reply. 1.7% Got Interest — New Outbound Benchmarks Separate Activity From Pipeline

A 7.0% cold email response rate sounds healthy. Only about 1.7% of those emails produced genuine interest.

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News2 min read

Enso Raises $15M, Then Moves to Buy Two Agencies — AI Agent Companies Are Acquiring the Service Businesses They Automate

Enso, the Israeli startup that builds and operates AI agent systems for marketing and sales, plans to acquire two agencies — Israeli performance marketer…

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LinkedIn Builds a Search Engine for B2B Creators as 63% of Buyers Lean on Them Early

LinkedIn is testing a Creator Discovery feature inside its Creator Marketplace, Social Media Today reported on September 28, 2026.

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Reddit Is Closing Its Public API and RSS Feeds — Signal Stacks Built on Rented Data Just Got a Deadline

Reddit announced on Wednesday, September 30, 2026 that it will stop supporting RSS feeds on November 13, citing large-scale scraping and automated abuse.

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RocketReach Plugs 700M Contacts Into Gong — Revenue Platforms Are Becoming Data Marketplaces

Gong customers can now pull contact data from RocketReach directly into Gong.

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B2B Buyers Research for 124 Days Before Talking to Sales — and Deals Are Won Before the CRM Knows They Exist

LinkedIn published new guidance for B2B marketers on September 24, 2026, built on a Factors.ai report covering more than 50,000 closed deals at 850 B2B…

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LinkedIn Now Lets Colleagues Vouch for Work History — and Lets Companies Remove People Who Falsely Claim to Work There

LinkedIn announced new verification tools on Wednesday, September 23, 2026, letting members vouch for each other's work experience and giving businesses…

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News3 min read

U.S. Tech Layoffs Hit 94,046 Through August — and AI Is Now the Stated Reason for One in Three Cuts

U.S. tech layoffs reached at least 94,046 from January through August 2026, up 16.8% from 80,486 in the same period of 2025, according to the Crunchbase…

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LinkedIn's September API Release Lets You Filter Engaged Accounts by Seniority — and Adds a 180-Day Attribution Window

LinkedIn published version 202609 of its Marketing API this month, and three of the changes matter to anyone measuring B2B pipeline from LinkedIn.

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Salesforce Ships Seven Named AI Agents — and One of Them Is an Outbound SDR

Salesforce announced a portfolio of seven named "job-ready" Agentforce agents on September 11, 2026, days ahead of Dreamforce 2026 in San Francisco…

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