Marketbridge Buys Channel99, the Measurement Startup From Demandbase's Founder, and Launches AI Visibility
Marketbridge acquired B2B measurement platform Channel99 on October 28, 2026 and launched an AI Visibility service that tracks brands in AI search.
Marketbridge, a US consulting and marketing firm, has acquired Channel99, a B2B marketing performance and measurement platform, Daily Research News reported on Wednesday, October 28, 2026. Marketbridge launched a new service with the deal, AI Visibility, which tracks how clients and their competitors appear in AI-powered search.
Channel99 was founded in 2022 by Chris Golec, who founded Demandbase and is known as an early figure in account-based marketing. The platform connects account-level digital marketing to opportunities and pipeline. Terms weren't disclosed.
The deal
Leadership: Golec keeps running Channel99, which keeps its product name, and now reports to Marketbridge CEO Bob Ray.
Team: Mark Yatman, Channel99's VP of product and engineering, and his team join Marketbridge.
Focus areas: AI-driven B2B audience reach, measurement and attribution across marketing and sales data, and AI Visibility.
Marketbridge says the deal speeds up its shift toward a more technology-driven B2B services business. Golec said the combined company will help clients "better navigate the AI-driven buying journey." Marketbridge formed in September 2024 when five US firms merged under its name. Ray said Channel99 shows clients what is happening, and Marketbridge's services help them decide what to do about it.
Why it matters
This is the second AI visibility launch from the ABM world in a week. On October 21, Demandbase launched an AEO Agent. Services firms and platforms now both sell the same promise of showing how AI answers describe your brand.
Attribution is the harder half. Channel99's pitch is tying account-level marketing to pipeline, and that's where most B2B measurement breaks. A CFO might see an ad, read an AI answer and comment on your founder's post, and only the last step shows a name. In traxy's view, person-level engagement data is the part of that path a sales team can act on the same day.
traxy detects which buyers engage with your LinkedIn content, qualifies them against your ICP automatically, and delivers them to Slack or your CRM while the attention is still warm. Start with a 7-day free trial.
Sources: Daily Research News Online, "Marketbridge Buys Channel99, Adds AI Visibility Tool" (October 28, 2026).
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