Our Commitment to Privacy
Windmill Growth, LLC, doing business as traxy ("traxy", "we", "us", or "our") is committed to protecting your personal information and being transparent about how personal information is collected, used, stored, shared, and safeguarded. This Privacy Policy ("Policy") explains traxy's privacy practices when you access or use our website, platform, and related tools and services (collectively, the "Services") available at https://traxy.ai.
This Policy forms an integral part of traxy's Terms and Conditions and applies to all interactions with the Services. We encourage periodic review of this Policy so that you remain informed of our privacy practices and any updates. The most current version will always be accessible on our website and will indicate the date last updated. By continuing to use the Services after an update is published, you acknowledge and accept the revised Policy.
Context of Use and Intended Users
traxy is primarily designed for professional and commercial use by businesses, teams, and organizations to manage outreach, sales prospecting, customer engagement, and workflow automation. Many users access the Services as authorized representatives of business entities, and a significant portion of personal information processed through the platform relates to professional or workplace identities.
However, we also collect and process limited personal information from individuals who visit our website, request demonstrations, subscribe to updates, or otherwise interact with traxy in a consumer or exploratory capacity. This may include prospective customers, independent professionals, or individuals evaluating the Services for future use.
Accordingly, this Policy addresses both:
Business-to-business (B2B) processing conducted on behalf of organizations using the platform; and
Direct website interactions where individuals provide or generate personal information when browsing, contacting traxy, or engaging with marketing content.
Definitions
"Personal Information" means any information that identifies or can reasonably be linked to an identifiable individual, directly or indirectly. This includes, for example, professional identifiers, contact details, online identifiers, device information, behavioral data, and information collected through website interactions such as form submissions or analytics tools.
Who This Policy Applies To
This Policy applies to you when you:
Access or browse the traxy website
Submit inquiries, demo requests, or newsletter sign-ups
Create or manage a traxy account
Use traxy on behalf of an organization
Communicate with traxy via email, messaging, or support channels
Connect traxy to authorized integrations (e.g., LinkedIn, CRMs, or marketing platforms)
This Policy covers both registered platform users and individuals who interact with traxy through its public-facing website or marketing channels. It does not apply to third-party platforms or services you may access through traxy, which are governed by their own privacy policies and terms. We encourage you to review their policies separately, as traxy does not control how those third parties collect or use your information.
Information We Collect
Personal Information Collected from Website Visitors and Prospective Users
When you interact with the traxy website (even without creating an account), we may collect:
Name and contact details submitted through forms
Professional contact information provided for demo or sales inquiries
Newsletter subscription details
Browser and device identifiers
IP address and location data (approximate)
This information may be used to respond to requests, provide marketing communications, or improve the website experience.
Personal Information Collected from Platform Users
We may also collect personal information associated with registered accounts, including:
Name and professional identity
Business email address and phone number
Company name, department, and job title
Login credentials and account identifiers
LinkedIn profile data when an integration is enabled
IP address, device identifiers, and session identifiers
Billing, invoicing, and payment details
Technical & Usage Information
We automatically collect technical and usage data when you interact with the Services or website, such as:
Device type, browser, and operating system
Access dates, session length, and login times
Pages viewed and features used
Click behavior and workflow interactions
Error logs and diagnostic data
This information helps us monitor platform performance, optimize functionality, understand visitor behavior, and improve both user experience and marketing effectiveness.
Personal Information
We may collect personal information that you voluntarily provide or that is associated with your account, including:
Name and professional identity
Business email address and phone number
Company name, department, and job title
Login credentials and account identifiers
LinkedIn profile data when an integration is enabled
IP address, device identifiers, and session identifiers
Billing, invoicing, and payment details
This information allows us to establish your account, authenticate access, deliver services, and maintain communication.
How We Collect Information
We collect information you provide when you:
Register for or manage an account
Subscribe to traxy services
Communicate with traxy representatives
Upload data, contacts, or content
Configure campaigns and workflows
Automatically Collected Information
Information may be collected using cookies, tracking technologies, log files, and similar tools that monitor usage patterns and system interactions.
Information from Integrations
When you authorize third-party integrations, traxy may receive information based on the permissions you grant. This includes limited professional data necessary to enable functionality such as synchronization, performance tracking, and outreach execution.
Legal Basis for Processing
Where applicable, traxy relies on the following legal bases for processing:
Performance of a contract
Legitimate business interests
User consent for optional features
Compliance with legal obligations
Data Roles in Enterprise Context
When the Services are used by business customers:
The business entity acts as the data controller
traxy acts as a data processor
traxy processes data solely in accordance with documented instructions provided by the business customer and as governed by the applicable subscription agreement and any applicable Data Processing Addendum (DPA). Organizations remain responsible for ensuring lawful collection and use of data uploaded to the platform.
Cookies & Tracking Technologies
traxy uses essential and non-essential cookies and similar technologies to support secure operation and optimize performance. Essential cookies are necessary for authentication, system security, and core functionality. Non-essential cookies support analytics, user experience enhancement, and performance monitoring.
Where legally required, traxy requests user consent before deploying non-essential cookies. Users may manage cookie settings via browser controls or consent tools. For additional details, please consult our Cookie Notice.
LinkedIn & Third-Party Platforms
traxy integrates with platforms such as LinkedIn exclusively through user-authorized connections. All data is accessed and processed in accordance with user permissions and the terms and policies of the respective third-party platforms.
Automated Processing & AI-Supported Workflows
traxy may use automated systems and AI-supported tools to analyze engagement behavior, optimize campaigns, prioritize tasks, and assist in workflow execution. These tools are designed to improve platform efficiency, operational consistency, and user experience.
Such processing may include pattern recognition, behavioral analysis, workflow recommendations, and system-triggered actions based on user activity and campaign data. These processes are not used as the sole basis for decisions that produce legal or similarly significant effects on individuals.
traxy implements appropriate human oversight, technical safeguards, and access controls to ensure that automated processing remains secure, proportionate, and aligned with applicable privacy and data protection standards.
How We Share Information
Personal information may be shared with:
Authorized service providers (hosting, analytics, communications, payment processors)
Approved platform integrations
Legal or regulatory authorities where required
Corporate successors in the event of restructuring or acquisition
All third parties are contractually required to implement confidentiality and security safeguards.
Data Security
traxy employs administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, loss, or disclosure. These include encryption, controlled access protocols, monitoring systems, and incident response procedures. Despite these measures, no system can guarantee complete security.
Data Retention
traxy retains personal information only for as long as necessary to fulfill operational, contractual, or legal purposes. When no longer required, data is securely deleted or anonymized. Retention periods may vary depending on the nature of the data and applicable regulatory obligations.
Cross-Border Transfers
Personal information may be processed or stored outside your jurisdiction depending on where our infrastructure and service providers are located. Where required, traxy implements appropriate safeguards such as:
Standard Contractual Clauses (SCCs)
Data Processing Agreements (DPAs)
Encryption and access controls
These measures ensure your information remains protected regardless of where it is processed.A
Your Privacy Rights and Choices
Depending on your location, you may have rights to:
Confirm whether we process your personal data
Access your personal information
Correct inaccuracies
Request deletion (subject to legal limits)
Restrict or object to certain processing
Request data portability
Withdraw consent where applicable
Lodge a complaint with a supervisory authority
Residents of certain U.S. states and users in the EEA, UK, or Switzerland benefit from broader rights under applicable privacy laws. Requests may be submitted to support@traxy.ai, and we may verify your identity before responding.
Where traxy acts as a processor on behalf of a business, such requests should be directed to the relevant organization.
Policy Updates
traxy may update this Policy periodically to reflect changes in operations, technology, or legal obligations. Material changes will be communicated through reasonable channels. Continued use of the Services constitutes acceptance of updated terms.
Contact Information
If you have questions about this Policy or wish to exercise your privacy rights, please contact:
Windmill Growth, LLC d/b/a traxy
54 Spring St New York City, NY 10012
Email: support@traxy.ai
Website: https://traxy.ai
Regulatory Alignment
This Policy is designed to comply with major data protection laws, including the New York SHIELD Act, GDPR, and applicable U.S. state privacy regulations. Where multiple legal standards apply, traxy adopts the most protective standard.
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