Approve before anything sends
Review the research and outreach before your campaign starts.
[ Signal-based outbound ]
Signal-based outbound
on autopilot.
traxy finds buyers showing the signals you care about and reaches out for you.
LEADS, GROUPED BY SIGNAL
One message variant per signal
Company careers page
“We’re hiring our first SDR to help build a repeatable outbound motion.”
Research checkedToMaya EllisSegmentHiring
Hiring salespeople
Hey Maya, saw you’re hiring your first SDR at Northline. We help founders build a signal-based outbound campaign their new hire can run. Want me to send you an example?
AFTER YOUR APPROVAL
LinkedInConnection request
EmailFollow-up
Reply receivedRemaining steps stop
You can pause or stop anytime.
Illustrative flow. Fictional leads and messages.
A reason to reach out.
Signal-based outbound starts with something a prospect did: raised a round, hired for a role, changed jobs or posted about a problem you solve. traxy finds those signals, checks ICP fit, researches each lead and runs LinkedIn and email outreach after you approve.
[ Research with a reason ]
See the person.
And the reason they fit.
A relevant job listing. A request for help. A post about a problem you solve. Keep the source and research beside the lead.
SELECT A LEAD
Company careers pageExample
Sales development representative
“We’re hiring our first SDR to help build a repeatable outbound motion.”
A new sales hire makes outbound setup relevant to this founder.
Fictional leads and source excerpts show how the workflow works.
[ From signals to segments ]
A different signal.
A relevant opening.
Group leads by what your research finds. Give each segment its own message variant, personalized with the evidence.
SIGNAL FOUNDMESSAGE OPENING
Fictional leads and message examples.
Build an example campaign Signals → leads → messages → approval → results
YOUR BRIEF
Find B2B founders who are hiring salespeople, asking for outbound help or frustrated with their prospecting tool.
t
Let’s give each lead a reason to hear from you.
I’ll check ICP fit, research the signal and group the matching leads.
Ideal customer profileB2B foundersOfferSignal-based outbound setup
RESEARCH CRITERIA3 selected
Which signals matter?
Select one or more for this example.
Keep at least one signal selected.Illustrative campaign. Fictional people, sources and results. No messages sent.
[ Signals ]
What makes someone
worth reaching out to?
Start with LinkedIn activity. Go deeper with research into the signals that matter to your business.
LinkedIn activity
LinkedIn activity
Look for people and companies showing these signals.
- Posted about your topic
- Commented on a competitor
- Engaged with an influencer
- Liked a launch post
Research the signal. Check the fit. Keep the source.
Deep research
Company changes
Look for people and companies showing these signals.
- Raised funding
- Opened a new office
- Launched a product
- Acquisition
Research the signal. Check the fit. Keep the source.
Deep research
People changes
Look for people and companies showing these signals.
- New job
- Promoted
- New exec hire
- Left a competitor
Research the signal. Check the fit. Keep the source.
Deep research
Hiring
Look for people and companies showing these signals.
- Hiring for a relevant role
- Job post mentions your category
- Growing a team
Research the signal. Check the fit. Keep the source.
Deep research
Tech stack
Look for people and companies showing these signals.
- Started using a tool
- Dropped a tool
- Switched from a competitor
Research the signal. Check the fit. Keep the source.
Deep research
Intent
Look for people and companies showing these signals.
- Asked for recommendations
- Complained about a tool
- Comparing vendors
Research the signal. Check the fit. Keep the source.
Deep research
Events and news
Look for people and companies showing these signals.
- Spoke at an event
- On a podcast
- In the press
- New partnership
Research the signal. Check the fit. Keep the source.
Deep research
Your own custom signal
Tell trax what to investigate. It checks for evidence that matches your criteria.
- Describe it in plain words
- Set your criteria
- trax researches the evidence
Research the signal. Check the fit. Keep the source.
If you can describe it, trax can look for it.
[ Your campaign, your call ]
On autopilot.
With you in control.
Pause or stop any campaign
Change course whenever you need to.
LinkedIn and email in one flow
Keep both channels in the same campaign.
[ Built for your outbound ]
Different signals.
A relevant next step.
- Founders doing their own outbound
- SDR teams moving beyond static lists
- Agencies running outbound for clients
- Reaching accounts after they raise
- Reaching decision makers after a job change
- Helping people frustrated with a competitor
[ A few answers ]
FAQ
What is signal-based outbound?
Signal-based outbound is outreach you start because a prospect did something that suggests they might need you. That could be a new role, a funding round, a relevant hire or a post about a problem you solve.
What signals can traxy find?
traxy finds LinkedIn activity natively and uses deep research to investigate funding, hiring, job changes, tech stacks and custom signals you describe. Available evidence determines what it can verify.
Is it really on autopilot?
Yes, after you approve the campaign. trax finds and researches matching leads and runs outreach using your approved campaign. You can pause or stop it anytime.
Does traxy do LinkedIn and email?
Yes. You can run LinkedIn and email outreach in one campaign flow. Connect the sending accounts you want to use, then review and approve before anything sends.
How is this different from a static lead list?
A static list tells you who someone is. Signal-based outbound adds what they did and why it matters to your offer, so you have a relevant reason to reach out.
Who is traxy for?
B2B founders, sales teams and agencies who want to find relevant prospects, understand their signals and run outreach from the same workflow.
[ Signal-based outbound ]