Turning content into conversations
Your best sales conversations can start with someone already engaging with your content. How are you following up?
01
Track activity
Listen across LinkedIn and follow specific profiles, posts or companies.
[ LinkedIn social listening ]
LinkedIn social listening
that finds your buyers.
Track buyer pains, product mentions and keywords on LinkedIn. Get notified when someone matches your signals and ICP.
YOUR SOCIAL SIGNALS
Listening on LinkedIn
LikeComment
Social signal foundCommented on your post about content follow-up
Alex MorganFounder · Brightpath
ICP matchChecking…
SOCIAL SIGNAL
Commented on your post about content follow-up
Source commentIllustrative flow. Fictional people, posts and comments.
What is LinkedIn
social listening?
LinkedIn social listening helps you spot people talking about problems you solve, mentioning products or asking for recommendations. Tell traxy which signals matter. It finds relevant activity and checks who fits your ICP, so you can see both the person and your reason to reach out.
[ How it works ]
Track the activity.
Find the people who fit.
02
Track signals
Track buyer pains, product mentions, keywords and your own custom signals.
03
Find people who fit
Get notified when a lead matches your signals and ICP, with the source attached.
[ Your social signals ]
Track the signals
your buyers share.
Look across LinkedIn for buyer pains, product mentions, buying triggers and keywords. Add a custom signal for the conversations you want to hear about.
SIGNALS YOU CAN TRACK
Describe a custom signal in plain English, like “companies expanding into a new market and looking for an agency.”
“Our traffic is growing but enquiries aren’t. Anyone know a good SEO agency?”
Matched your social signalShared an SEO problem and asked for helpIllustrative signals and comments from fictional people.
See the signal settings in traxy
[ Track people ]
Track the people
your buyers follow.
Add a LinkedIn profile and tag it as a competitor, influencer, customer, teammate, investor or your own custom tag. traxy watches their posts and shows who engages.
- Tag every profile by relationship
- See leads and trend per profile
- Pause or stop anytime
[ Profile insights ]
See what every
profile brings in.
Open any tracked profile to see the leads it surfaced, their ICP match and the posts they came from.
- See what the profile produced
- Review the people who match your ICP
- Go back to the posts behind the leads
[ Track posts ]
Track a
single post.
Paste a post, like a competitor launch or a popular post in your niche, and get the engagers who fit your ICP.
[ Track companies ]
Track companies
by domain.
Add a company by its domain. traxy reads its LinkedIn posts for people who match your ICP.
See company tracking in traxy
[ Where to listen ]
Follow the conversations
around your market.
- People engaging with competitors
- Your customers’ audiences
- Influencers in your niche
- Investors and their portfolio buzz
- Engagers on your own posts
- Event and launch posts
- Target accounts (ABM)
- Agencies tracking for clients
[ A few answers ]
FAQ
What is LinkedIn social listening?
LinkedIn social listening means watching posts and the people who engage with them to understand who cares about a topic, brand or problem. For B2B sellers, it can reveal relevant people and a reason to start a conversation.
How does traxy do LinkedIn social listening?
Set your social signals and ICP. traxy looks for relevant LinkedIn activity and surfaces people who fit, with the source behind each match. You can also track specific profiles, posts and companies.
What can I track with traxy?
Track buyer pains, product mentions, buying triggers, keywords and custom signals. You can also follow specific LinkedIn profiles, posts and companies.
What are relationship tags?
Relationship tags describe why you track someone, such as competitor, influencer, customer, teammate or investor. You can also add your own tags to organize tracked profiles.
What social signals can I listen for?
Buyer pains, product mentions, buying triggers, competitor mentions, keywords and custom signals. For example, track people asking for an agency recommendation, then check whether they fit your ICP.
Who is traxy for?
B2B founders, sales teams and agencies who want to find relevant people through LinkedIn engagement. You can track your own audience, competitors, industry voices or sources relevant to your clients.
[ Through the traxy MCP ]
Your social listening.
In your AI chat.
Connect traxy to Claude or ChatGPT. Set the signals you care about, manage tracked profiles and review matching leads, all from the conversation.
Explore the traxy MCP
Claude
ChatGPTTry asking
- “Add people asking for an SEO agency to my social signals.”
- “Track this LinkedIn profile and tag it as an influencer.”
- “Show me the leads from my watchlist and the signals behind them.”
Example prompts for your connected traxy workspace.
[ LinkedIn social listening ]
We get plenty of engagement but struggle to turn it into conversations. Would love to hear how you do it.