We needed to find
our next customer.
So we built traxy. An AI sales platform that finds relevant people through LinkedIn activity, researches why they fit, and helps you reach out.
This is how it started
Ben was running Windmill, a LinkedIn content agency. Most new business came from referrals and people he already knew.
To grow beyond that circle, he needed a repeatable way to find customers. He tried lead databases, Sales Navigator and a stack of tools to pull everything together. Finding a name was easy. Figuring out who was worth contacting took much more work.
For Windmill, the right prospects had to fit the business and be active on LinkedIn. Ben started building internal tools to find people through the posts and conversations they engaged with.
Then he put those tools in clients’ hands. They found them useful too. What started inside one agency became traxy.
The brief thatI just want something that finds them, qualifies them, and sends them to my outbound motion.
became the product.
Know who to talk to.
And why.
Today, traxy brings discovery, research and personalized outreach into one place. Start with the kind of customer you want. Find people through relevant LinkedIn activity. Understand their business, then build a message around what you’ve learned.
Founders and sales teams use it for their own outbound. Agencies use it across client accounts. Our Managed team runs it for companies that want us to handle the work.
Explore how traxy works
Meet the people
building traxy.
We’ve built agencies, sold services and written the software. Those experiences shape what we make.
01Ben Buaron
Co-Founder & CEOBuilt Windmill, a LinkedIn content agency. Started traxy to solve the prospecting problem he was living with.
02Adam Salmanov
Head of GTMBuilt a LinkedIn personal brand agency. Now brings that experience to traxy’s go-to-market.
03Daniel Walker
Founding EngineerBuilt ColdGenius. Brings experience in software, product and outbound to the team.
The story keeps going
with our customers.
Andy finds prospects through traxy signals. He still writes every message himself.
Read the story Platter 2×reply rate in the first 30 daysThe Shopify agency changed its lead source and reported 41% replies, up from about 20%.
Read the storyCustomer-reported results. Read the linked stories for context.
What is traxy?
traxy is an AI sales platform for B2B prospecting and outreach. It finds people through relevant LinkedIn activity, checks their fit against your ideal customer profile, and helps you research and contact them on LinkedIn and email.
Can you run outbound for us?
Yes. Our Managed team runs outbound for companies using traxy. You can also use the software yourself, or run it across your client accounts as an agency partner. Contact us to work out which approach fits.
Where is traxy based?
traxy, inc. is based in New York, United States. You can reach the team at support@traxy.ai or book a demo to talk through your market.
Does LinkedIn activity mean someone is ready to buy?
It gives you a reason to look closer. A relevant comment or interaction can help you decide whom to contact, but it does not confirm budget or a purchase decision. traxy brings activity, customer fit and research together so you can make that call.
Let’s find your people.
Show us your market. We’ll show you where to start.