10–20 qualified meetings a month with zero LinkedIn automation

Superfiliate is a creator-led growth platform for DTC brands. Their co-founder and CEO has never let a tool touch his LinkedIn: every word on his account is his own.

SaaS

“A busy calendar is nothing if it’s all low quality. With traxy, the confidence that a meeting is going to be a good meeting is higher, because so much of that qualification work was the input of the signal traxy flagged for us.”Andy CloydCo-Founder & CEO, Superfiliate

10–20 meetingsQualified meetings from traxy signals each month

40%Demo requests driven by LinkedIn and outbound

30 secondsTime to the first live signal

About Superfiliate

Superfiliate is a creator-led growth platform for DTC brands. Their co-founder and CEO has never let a tool touch his LinkedIn: every word on his account is his own. So the problem was never automation. It was inputs. He was picking people off title and company, with no way to know who was active or in-market. traxy replaced the guess with signal, and now drives 10 to 20 qualified meetings a month.

Results at a glance

10–20 qualified meetings a month sourced from traxy signals
150–300 demo requests a month, with LinkedIn and outbound driving 40%
Zero LinkedIn automation. Every message is still written by the founder
Competitor engagement turned into a repeatable lead source

The problem

Outbound ran on the founder’s own time. Find 30 minutes, scroll “People you may know,” connect, send a message. It had been mission-critical since day one, but the signal underneath it was thin. Role and company tell you someone fits. They don’t tell you whether that person is active, trying to solve the problem, or already deep in someone else’s buying process. Every tool he tried wanted to automate the one part he refuses to automate.

The gap

Superfiliate never had a lead problem. They had a timing problem. They could always find the right title at the right company. No list could tell them whether that person was anywhere near ready to buy.

Why traxy

traxy didn’t ask him to change anything. It surfaces the people already engaging with relevant content (his, the market’s and competitors’) and scores them against his ICP. When a competitor posts a case study, the people engaging with it have already qualified themselves. It stays organic, too: “I’m not paying to be in your inbox. I’m just showing up at the right time to the right person.” And it flows into the CRM, their source of truth after a full go-to-market overhaul.

The transformation

The input changed from title and company to live engagement scored against ICP. Same process, a much better list. What started as one founder’s habit now has a RevOps team building around it, while he still sends every note himself. Qualification happens before anything gets booked, so the AEs’ calls got better, not just more numerous.

Before & after

Metric	Before	With traxy
How leads get selected	Title and company from “People you may know”	Live engagement scored against ICP
Qualified meetings from LinkedIn	Ad hoc, untracked	10–20 a month
Time to first signal	Not specified	Within 30 seconds of connecting to traxy
Meeting quality	Qualified on the call, hit or miss	Qualified at the signal layer, before booking

The takeaway

When outbound stops scaling, the instinct is to automate it. Superfiliate protected the manual part and fixed the input instead. LinkedIn caps you at roughly 150 connection requests a week, so the only real variable is who fills those slots. Fill them with people who engaged with something relevant last week, and the same hour of work produces a different business.