10+ meetings booked in one month, with traxy running across four client accounts
Meetings booked
10+ meetings
in one month for one client account
ROI
15x
in the first 2 weeks
Leads generated
25+
from individual LinkedIn posts
Intro
Tribe Digital
Tribe Digital builds LinkedIn content and warm, founder-led outreach for high ticket B2B service companies. Their clients carry lifetime values from $20K on the low end to $1M on the high end, most landing around $50K to $100K. In four years, the agency has worked with about 100 clients. traxy turned their content and outreach into one flywheel. It reads who engages with each client's posts, matches those engagers against ICP, and surfaces them as warm leads the team can message. Better content now means more qualified leads, automatically.
Results at a glance
Matthew Brown
Founder, Tribe Digital
Before traxy
The problem
Before traxy, Tribe Digital ran outreach off cold lists built in Sales Navigator. The team sent about 150 connection requests a week per account, saw roughly 50 accept, and worked with a low reply rate from there. Cold outreach caps how much volume a single account can carry. Content and outreach lived in separate lanes. The lists had nothing to do with the engagement clients' posts were already earning. And when clients asked what actually drove the pipeline, the honest answer was content, with outreach as a minor amplifier. Hard to prove, hard to scale.
The Gap
Your warmest leads are already reacting to your posts. Most agencies never message them.
The shift
Why traxy
Matthew wanted one thing: identify the people engaging with a client's content and filter them to ICP fit, because those are the warmest leads on the platform. The second he heard that was technically feasible, he was in. Social monitoring tools existed, but none of them looked at the people engaging specifically with your content. That gap is exactly what made traxy stand out for an agency running warm outreach across many founder accounts.
Before & after
The transformation
Cold lists from Sales Navigator became warm outreach to the people engaging with each client's posts. Content and outreach stopped running as two separate motions and became one flywheel: better content, more qualified leads. Clients used to hear that content "probably" drove pipeline. Now they get lead notifications they can see landing on a frequent basis. Low reply rates on cold volume gave way to higher response rates and more booked meetings.
By the numbers
Key metrics
Meetings book for a client
Not being tracked
10+
Leads generated from LinkedIn posts
None captured
25+
Return on spend
non-existent
15x ROI
Client ROI proof
Reply rate
Zoom out
The takeaway
If you run content and outreach as two separate motions, you're leaving your warmest leads on the table. The people reacting to your clients' posts have already raised their hands. traxy just makes sure you message them.
traxy learns your ideal buyer and turns real-time engagement signals into qualified leads, delivered the moment intent appears.
