10+ meetings booked in one month, with traxy running across four client accounts

Agency

“traxy makes our content twice as effective. There are way more leads we can reach out to because of it, and it pays for itself at least 15 times over.”Matthew BrownFounder, Tribe Digital

10+ meetingsMeetings in one month for one client

15×ROI in the first two weeks

25+Leads from individual LinkedIn posts

About Tribe Digital

Tribe Digital builds LinkedIn content and warm, founder-led outreach for high-ticket B2B service companies. Their clients carry lifetime values from $20K on the low end to $1M on the high end, most landing around $50K to $100K. In four years, the agency has worked with about 100 clients. traxy turned their content and outreach into one flywheel. It reads who engages with each client’s posts, matches those engagers against ICP, and surfaces them as warm leads the team can message. Better content now means more qualified leads, automatically.

Results at a glance

traxy booked 10+ meetings in one month for a single client account
It surfaced up to 25 ICP-matched leads from a single post
15× return on spend in the first two weeks
Tribe Digital runs traxy across four client accounts with no added headcount
Almost every client post now drives at least one qualified lead
Clients watch leads arrive as notifications on a frequent basis

The problem

Before traxy, Tribe Digital ran outreach off cold lists built in Sales Navigator. The team sent about 150 connection requests a week per account, saw roughly 50 accept, and worked with a low reply rate from there. Cold outreach caps how much volume a single account can carry. Content and outreach lived in separate lanes. The lists had nothing to do with the engagement clients’ posts were already earning. And when clients asked what actually drove the pipeline, the honest answer was content, with outreach as a minor amplifier. Hard to prove, hard to scale.

The gap

Your warmest leads are already reacting to your posts. Most agencies never message them.

Why traxy

Matthew wanted one thing: identify the people engaging with a client’s content and filter them to ICP fit, because those are the warmest leads on the platform. The second he heard that was technically feasible, he was in. Social monitoring tools existed, but none of them looked at the people engaging specifically with your content. That gap is exactly what made traxy stand out for an agency running warm outreach across many founder accounts.

The transformation

Cold lists from Sales Navigator became warm outreach to the people engaging with each client’s posts. Content and outreach stopped running as two separate motions and became one flywheel: better content, more qualified leads. Clients used to hear that content “probably” drove pipeline. Now they get lead notifications they can see landing on a frequent basis. Low reply rates on cold volume gave way to higher response rates and more booked meetings.

Before & after

Metric	Before	With traxy
Meetings booked for a client	Not being tracked	10+
Leads generated from LinkedIn posts	None captured	25+
Return on spend	None	15× ROI
Client ROI proof	Content guesswork	Lead notifications clients see
Reply rate	Low, cold	Higher, warm

The takeaway

If you run content and outreach as two separate motions, you’re leaving your warmest leads on the table. The people reacting to your clients’ posts have already raised their hands. traxy just makes sure you message them.