Pipeline
$200K+
Live deals
5+
Time to value
30 min
Intro
Meet nostra
nostra helps mid-market and enterprise Shopify retailers make their websites faster and protect them from bot attacks. Their go-to-market is founder-led and referral-driven, built on a simple belief: the best customers come through other customers, not cold sales reps.
What they didn't have was a reliable way to find those warm paths at the moment they mattered. traxy turned hidden LinkedIn engagement into $200K+ in live pipeline in under 30 days.
Results at a glance
Arthur Root
Founder, nostra
The shift
Why traxy
Founder-led growth works best when the founder knows exactly who to ask, when to ask, and why the ask makes sense. That's the part most teams miss.
They have the network. They have the customers. They have the champions.
What they don't have is a reliable way to spot the warm path at the right moment.
For nostra, traxy turned LinkedIn engagement into an intro engine — and that engine created $200K+ in pipeline in less than a month.
Before traxy
The problem
nostra's go-to-market philosophy was already in place. Customers buy from other customers. Not from salespeople. The team wanted prospects in the room with trusted champions who'd already used nostra and seen the results.
Finding the right intro path was the hard part.
They'd built an internal tool to cross-reference LinkedIn connections against prospect lists. It was useful, but it had a real gap: a LinkedIn connection does not mean a relationship.
It showed who someone was connected to. It did not show who they actually knew. And it definitely did not show who they were engaging with right now.
The Gap
A static LinkedIn connection tells you nothing about live attention. nostra had the network — they just couldn't see who was paying attention.
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