Nostra turned LinkedIn into $200K+ pipeline in under 30 days with traxy
Pipeline
$200K+
in under 30 days
Live deals
5+
sourced from signals
Time to first intro
30 min
after onboarding
Intro
Nostra
Nostra helps mid-market and enterprise Shopify retailers make their sites faster and protect them from bot attacks. Their go-to-market is founder-led and referral-driven — their best customers come through other customers, not cold reps. traxy helped Nostra find warm paths faster, turning hidden LinkedIn engagement into real pipeline.
Results at a glance
Arthur Root
Founder, Nostra
Before traxy
The problem
Nostra had the right philosophy — customers buy from customers — but finding the intro path was hard. They built an internal tool that cross-referenced LinkedIn connections against prospect lists, but a connection isn't a real relationship. It showed who someone was connected to, not who they actually knew or were engaging with now.
The Gap
A connection isn't a relationship. Nostra could see who they were connected to — but not who they actually knew, or who was engaging right now.
The shift
Why traxy
traxy added a new signal layer: real engagement — likes, comments, relationship signals — suggesting two people actually know each other. That made intro asks sharper and timelier. Nostra didn't need another dashboard, they needed qualified signals inside their workflow. They added customers, board members, advisors, and employees. Signals flow to Slack ("Ben liked Arthur's post"), and the right person asks for the intro.
Before & after
The transformation
Static connections became live relationship signals. Manual research became Slack-based action. Missed opportunities became new pipeline activity — and onboarding turned into an intro the same day, about 30 minutes in.
By the numbers
Key metrics
Setup time
Internal, manual
Same day
Intro signal source
LinkedIn connections
Real engagement signals
Workflow
Manual lookup
Slack notifications
Live deals sourced
Pipeline generated
Zoom out
The takeaway
Founder-led growth works best when you know exactly who to ask, when, and why. Most teams have the network, the customers, and the champions — but no reliable way to spot the warm path at the right moment. traxy turned engagement into an intro engine, and it became $200K+ in under a month.
traxy learns your ideal buyer and turns real-time engagement signals into qualified leads, delivered the moment intent appears.
