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Outcome Catalyst surfaced $500K+ in healthcare pipeline in 6 weeks.

Outcome Catalyst surfaced $500K+ in healthcare pipeline in 6 weeks.

Pipeline

$500K+

Healthcare pipeline identified

in ~6 weeks

Strategic hire

1

Head of healthcare sales

recruited via traxy

The shift

Inbound → Signal

From hoping to

structured outbound

Intro

Meet Outcome Catalyst

Outcome Catalyst is an AI infrastructure company building a shared context layer for organizations using AI. Their go-to-market is founder-led, built on a simple belief: the right buyers are already paying attention — you just have to see them.

What they didn't have was a way to turn that attention into pipeline. traxy turned LinkedIn engagement into $500K+ of healthcare pipeline in 6 weeks — and surfaced the strategic hire who's now leading that motion.

Results at a glance

$500K+ healthcare pipeline identified within ~6 weeks

$500K+ healthcare pipeline identified within ~6 weeks

Fewer wasted calls — high-intent leads prioritized

Fewer wasted calls — high-intent leads prioritized

Sharper ICP targeting and market expansion

Sharper ICP targeting and market expansion

Strategic healthcare sales partner recruited directly through traxy

Strategic healthcare sales partner recruited directly through traxy

Repeatable, signal-driven outbound system in place

Repeatable, signal-driven outbound system in place

Shifted from reactive inbound to structured pipeline generation

Shifted from reactive inbound to structured pipeline generation

"It finally allowed me to see the future of: how do I scale a large sales organization?"

"It finally allowed me to see the future of: how do I scale a large sales organization?"

Zach Shapiro

Founder of Outcome Catalyst

The shift

Why traxy

Most founder-led sales teams don't have a lead generation problem. They have a signal problem.

The issue isn't a lack of prospects. It's not knowing who's already paying attention.

For Zach, traxy became the bridge between content and pipeline. LinkedIn engagement stopped being a vanity metric and started being buying intent.

That shift turned a posting habit into a real sales motion — and the start of a sales organization that doesn't depend on the founder.

Before traxy

The problem

Before traxy, the entire GTM motion depended on Zach posting content and hoping the right people saw it.

There was no structured outbound. No qualification system. No efficient way to see who was actually showing intent.

He was checking LinkedIn engagement manually whenever he had a spare minute, trying to remember who liked or commented on posts, and burning hours on calls that looked promising on paper and went nowhere.

As the company grew, it became obvious the process wouldn't scale.

The Gap

Posting generates attention. Attention without visibility into who's actually paying it generates nothing. Outcome Catalyst had the audience — they just couldn't see the signal.

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Industry

AI infrastructure

Customer type

Organizations using AI

GTM motion

Founder-led

Pipeline

$500K+ in ~6 weeks

Strategic hire

Head of healthcare sales

Time on traxy

~6 weeks

See traxy in action

Paste your linkedIn URL.
First lead in under a minute

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Your next customer is probably already engaging with someone in your network. The question is whether you can see it.

Your next customer is probably already engaging with someone in your network. The question is whether you can see it.

Your next customer is probably already engaging with someone in your network. The question is whether you can see it.

traxy turns silent LinkedIn engagement into qualified pipeline, delivered to Slack the moment intent appears.

traxy turns silent LinkedIn engagement into qualified pipeline,

delivered to Slack the moment intent appears.

Start for free