$100K pipeline and 2× reply rates in 30 days: how Platter fixed LinkedIn outbound
Platter is a Shopify Platinum agency that designs and builds high-performing stores for ecommerce brands. With 200+ stores delivered, they work with companies ready to scale revenue through better infrastructure.
“I haven’t experienced a better way to build a qualified, active list on LinkedIn.”Cam WindDirector of Marketing, Platter
About Platter
Platter is a Shopify Platinum agency that designs and builds high-performing stores for ecommerce brands. With 200+ stores delivered, they work with companies ready to scale revenue through better infrastructure. After struggling with outbound for years, Platter used traxy to turn LinkedIn into a consistent, signal-driven pipeline channel, driving $100K+ in pipeline in the first 30 days and doubling reply rates.
Results at a glance
- $100K+ pipeline in the first 30 days
- 50% connection acceptance, up from ~20–25%
- 41% reply rate, up from ~20%
- 2× across key outbound metrics
- Replaced a $500–$1,000/mo tool stack
- Fully live in a single afternoon
The problem
Outbound never worked for Platter. They tried Store Leads for lists, Clay for enrichment, and other tools for execution. $500 to $1,000 a month, with poor results. The real issue wasn’t tooling, it was targeting: people who weren’t in-market, students and irrelevant profiles, broad lists with no buying signal. “We were connecting with people who weren’t even remotely ICP.” Eventually they shut outbound down entirely.
The gap
It was never a tooling problem. Platter had six tools and still no pipeline, because every one of them pointed at the wrong people.
Why traxy
traxy flipped the approach. Instead of building lists from assumptions, Platter started sourcing leads from actual LinkedIn engagement: a watchlist of relevant voices, real-time identification of engaged prospects, and immediate access to active in-market leads with no manual list building or enrichment. “It’s just two clicks to follow the right profiles, and suddenly you have qualified leads coming in.”
The transformation
Broad lists became high-intent signals. A six-tool stack collapsed into one simple system: traxy → Make → HubSpot → HeyReach. Low performance turned into compounding results, and outbound stopped feeling like spam and started building relationships. “The leads coming out of traxy are way better than anything we were pulling before.”
Before & after
| Metric | Before | With traxy |
|---|---|---|
| Pipeline | ~$10K | $100K+ |
| Connection rate | 20–25% | ~50% |
| Reply rate | ~20% | ~41% |
| Lead quality | Mixed, low-fit | Highly qualified |
| Tool stack cost | $500–$1,000/mo | Significantly reduced |
The takeaway
Most outbound fails because it’s built on static data: lists go stale, targeting drifts, timing is wrong. Platter fixed it by changing who they messaged. Start with real engagement signals, and everything downstream improves.
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