Pipeline
$100K+
Reply rate
2.6x
100%
Intro
Meet Platter
Platter is a Shopify Platinum agency that designs and builds high-performing stores for ecommerce brands. With 200+ stores delivered, they work with companies ready to scale revenue through better infrastructure.
What they didn't have was an outbound motion that actually worked. After years of broad lists and expensive tools, they'd shut down outbound entirely. traxy turned LinkedIn into a consistent, signal-driven pipeline channel — $100K pipeline in 30 days, with reply rates doubled.
Results at a glance
Cameron Wind
Director of Marketing at Platter
The shift
Why traxy
Most outbound fails because it's built on static data. Lists go stale. Targeting is off. Timing is wrong.
Platter didn't fix outbound by sending more messages. They fixed it by changing who they were messaging.
When the list comes from real engagement, everything downstream improves — reply rates, conversations, pipeline.
For Platter, that shift turned a channel they'd given up on into $100K+ of pipeline in 30 days.
Before traxy
The problem
Outbound never really worked for Platter. They'd tried Store Leads for list building, Clay for enrichment, and a stack of other tools for execution. $1,000 a month, still poor results.
The real issue wasn't tooling. It was targeting.
They were reaching out to people not in-market, students, irrelevant profiles, broad lists with no real buying signal.
Eventually they shut outbound down entirely.
The Gap
A bigger tool stack doesn't fix bad targeting. Platter had every tool — they just couldn't see who was actually in-market right now.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 111 40" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 109.605 0 L 109.605 28 L 0 28 Z M 7.766 25.757 L 4.109 27.874 L 4.109 7.892 L 7.766 5.774 Z M 3.658 27.819 L 0 25.701 L 0 5.72 L 3.658 7.838 Z M 51.547 8 C 53.53 8 55.131 8.876 55.977 10.366 L 55.977 8.351 L 60 8.351 L 60 24.076 L 55.978 24.076 L 55.978 22.09 C 54.958 23.844 53.181 24.457 51.548 24.457 C 47.819 24.457 44.643 21.241 44.643 16.214 C 44.643 11.187 47.73 8 51.547 8 Z M 90.686 8 C 95.319 8 98.526 11.77 98.378 17.323 L 86.81 17.323 C 87.043 20.013 88.85 21.326 90.772 21.326 C 92.026 21.326 93.25 20.887 94.066 19.515 L 98.203 19.515 C 97.359 21.852 95.085 24.453 90.801 24.453 C 85.759 24.453 82.816 20.683 82.816 16.153 C 82.816 11.624 86.052 8 90.686 8 Z M 26.774 2.95 C 31.334 2.95 36.604 3.536 36.604 9.973 C 36.604 15.386 32.075 16.703 26.897 16.703 L 23.537 16.703 L 23.537 24.165 L 19.13 24.165 L 19.13 2.951 L 26.774 2.951 Z M 42.631 24.075 L 38.608 24.075 L 38.608 2.888 L 42.631 2.888 Z M 68.189 8.353 L 71.452 8.353 L 71.452 11.129 L 68.19 11.129 L 68.19 19.254 C 68.19 20.86 68.744 21.184 70.17 21.184 L 71.394 21.184 L 71.394 24.076 L 68.45 24.076 C 64.838 24.076 64.166 22.965 64.166 19.838 L 64.166 11.128 L 61.951 11.128 L 61.951 8.354 L 64.166 8.354 L 64.166 4.086 L 68.189 4.086 Z M 81.856 8.353 L 81.856 11.129 L 78.59 11.129 L 78.59 19.254 C 78.59 20.86 79.143 21.184 80.572 21.184 L 81.796 21.184 L 81.796 24.076 L 78.852 24.076 C 75.238 24.076 74.568 22.965 74.568 19.838 L 74.568 11.128 L 72.353 11.128 L 72.353 8.354 L 74.568 8.354 L 74.568 4.086 L 78.59 4.086 L 78.59 8.353 Z M 104.353 11.1 C 105.256 9.143 106.656 8.383 108.491 8.383 C 108.811 8.383 109.101 8.412 109.364 8.441 L 109.364 12.241 C 108.781 12.151 108.286 12.151 107.703 12.151 C 105.722 12.151 104.411 12.883 104.411 15.834 L 104.411 24.076 L 100.388 24.076 L 100.388 8.354 L 104.353 8.354 Z M 52.453 11.1 C 50.353 11.1 48.866 13.205 48.866 16.243 C 48.866 19.281 50.353 21.358 52.452 21.358 C 54.667 21.358 56.123 19.488 56.123 16.215 L 56.123 16.213 C 56.123 13.057 54.667 11.1 52.453 11.1 Z M 9.148 4.732 L 9.148 16.828 L 8.187 16.27 L 8.187 5.285 L 5.49 3.725 L 5.49 2.615 L 9.15 4.732 Z M 13.227 14.71 L 9.57 16.828 L 9.57 4.732 L 13.227 2.614 Z M 90.654 10.952 C 89.139 10.952 87.187 11.888 86.865 14.548 L 94.297 14.548 C 94.21 11.888 92.345 10.952 90.654 10.952 Z M 23.536 13.455 L 27.172 13.455 C 29.886 13.455 32.074 12.81 32.074 10.001 C 32.074 6.52 29.238 6.226 26.864 6.226 L 23.536 6.226 Z M 7.557 5.41 L 3.897 7.528 L 0.241 5.41 L 3.897 3.29 Z M 13.019 2.248 L 9.359 4.368 L 5.703 2.248 L 9.36 0.13 L 13.02 2.248 Z" fill="transparent" height="28px" id="ryY58MZ96" transform="translate(1.5 5.5)" width="109.605px"><path d="M 0 0 L 109.605 0 L 109.605 28 L 0 28 Z" fill="transparent" height="28px" id="xMVjCuU95" width="109.605px"/><path d="M 7.766 25.627 L 4.109 27.744 L 4.109 7.762 L 7.766 5.644 Z M 3.658 27.689 L 0 25.571 L 0 5.59 L 3.658 7.708 Z M 51.547 7.87 C 53.53 7.87 55.131 8.746 55.977 10.236 L 55.977 8.221 L 60 8.221 L 60 23.946 L 55.978 23.946 L 55.978 21.96 C 54.958 23.714 53.181 24.327 51.548 24.327 C 47.819 24.327 44.643 21.111 44.643 16.084 C 44.643 11.057 47.73 7.87 51.547 7.87 Z M 90.686 7.87 C 95.319 7.87 98.526 11.64 98.378 17.193 L 86.81 17.193 C 87.043 19.883 88.85 21.196 90.772 21.196 C 92.026 21.196 93.25 20.757 94.066 19.385 L 98.203 19.385 C 97.359 21.722 95.085 24.323 90.801 24.323 C 85.759 24.323 82.816 20.553 82.816 16.023 C 82.816 11.494 86.052 7.87 90.686 7.87 Z M 26.774 2.82 C 31.334 2.82 36.604 3.406 36.604 9.843 C 36.604 15.256 32.075 16.573 26.897 16.573 L 23.537 16.573 L 23.537 24.035 L 19.13 24.035 L 19.13 2.821 L 26.774 2.821 Z M 42.631 23.945 L 38.608 23.945 L 38.608 2.758 L 42.631 2.758 Z M 68.189 8.223 L 71.452 8.223 L 71.452 10.999 L 68.19 10.999 L 68.19 19.124 C 68.19 20.73 68.744 21.054 70.17 21.054 L 71.394 21.054 L 71.394 23.946 L 68.45 23.946 C 64.838 23.946 64.166 22.835 64.166 19.708 L 64.166 10.998 L 61.951 10.998 L 61.951 8.224 L 64.166 8.224 L 64.166 3.956 L 68.189 3.956 Z M 81.856 8.223 L 81.856 10.999 L 78.59 10.999 L 78.59 19.124 C 78.59 20.73 79.143 21.054 80.572 21.054 L 81.796 21.054 L 81.796 23.946 L 78.852 23.946 C 75.238 23.946 74.568 22.835 74.568 19.708 L 74.568 10.998 L 72.353 10.998 L 72.353 8.224 L 74.568 8.224 L 74.568 3.956 L 78.59 3.956 L 78.59 8.223 Z M 104.353 10.97 C 105.256 9.013 106.656 8.253 108.491 8.253 C 108.811 8.253 109.101 8.282 109.364 8.311 L 109.364 12.111 C 108.781 12.021 108.286 12.021 107.703 12.021 C 105.722 12.021 104.411 12.753 104.411 15.704 L 104.411 23.946 L 100.388 23.946 L 100.388 8.224 L 104.353 8.224 Z M 52.453 10.97 C 50.353 10.97 48.866 13.075 48.866 16.113 C 48.866 19.151 50.353 21.228 52.452 21.228 C 54.667 21.228 56.123 19.358 56.123 16.085 L 56.123 16.083 C 56.123 12.927 54.667 10.97 52.453 10.97 Z M 9.148 4.602 L 9.148 16.698 L 8.187 16.14 L 8.187 5.155 L 5.49 3.595 L 5.49 2.485 L 9.15 4.602 Z M 13.227 14.58 L 9.57 16.698 L 9.57 4.602 L 13.227 2.484 Z M 90.654 10.822 C 89.139 10.822 87.187 11.758 86.865 14.418 L 94.297 14.418 C 94.21 11.758 92.345 10.822 90.654 10.822 Z M 23.536 13.325 L 27.172 13.325 C 29.886 13.325 32.074 12.68 32.074 9.871 C 32.074 6.39 29.238 6.096 26.864 6.096 L 23.536 6.096 Z M 7.557 5.28 L 3.897 7.398 L 0.241 5.28 L 3.897 3.16 Z M 13.019 2.118 L 9.359 4.238 L 5.703 2.118 L 9.36 0 L 13.02 2.118 Z" fill="rgb(255, 255, 255)" height="27.744000053405763px" id="bgEREhbCw" transform="translate(0 0.13)" width="109.36400048828125px"/></g></svg>)
See traxy in action
First lead in under 4 minutes.
Start for free