LinkedIn Brings Job-Title Targeting to TV Through Google's Display & Video 360
LinkedIn said on October 22, 2026 that its CTV ads can now be bought through Google's Display & Video 360, with job title, industry and seniority targeting.
LinkedIn announced on Thursday, October 22, 2026 that advertisers can buy its Connected TV (CTV) ads through Google's Display & Video 360. Buyers can apply LinkedIn's job title, industry and seniority targeting to premium streaming inventory from the demand-side platform they already use.
CTV ads for LinkedIn were already available through Campaign Manager and select demand-side platforms. Through DV360, the ads reach business decision-makers across streaming inventory via Microsoft Monetize, and buyers get Gemini-powered tools for planning, optimization and reporting. The option is live for US targeting, and advertisers sign up through a LinkedIn or Google account representative.
What LinkedIn claims
CTV ads for LinkedIn are 2.6x more effective at driving awareness among B2B audiences than other CTV offerings.
Paired with other LinkedIn ad formats, they are twice as effective.
Both figures come from LinkedIn's own marketing research. Dave Roter, who leads global agencies and video solutions at LinkedIn, said advertisers want CTV buying that fits the platforms they already use, and VistaPrint said it plans to use the option to reach small-business decision-makers.
Why it matters
LinkedIn keeps turning its professional data into targeting that works off its own feed. A VP of finance can now see a brand's ad on a living-room TV, chosen by the same job-title data a marketer would use in Campaign Manager.
For sales teams, CTV is an awareness channel. A TV impression builds familiarity, but it can't tell a rep who leaned in. As more budget goes to reach, the distance grows between "we reached the buying committee" and "this person is interested now." In traxy's view, the way to close it is to watch what buyers do next, such as engaging with the company's or its reps' LinkedIn posts, and follow up while that interest is fresh. Our LinkedIn ads ROI guide covers how to measure paid reach against pipeline.
traxy detects which buyers engage with your LinkedIn content, qualifies them against your ICP automatically, and delivers them to Slack or your CRM while the attention is still warm. Start with a 7-day free trial.
Sources: LinkedIn Pressroom, "LinkedIn's CTV Ads Now Available Through Display & Video 360" (October 22, 2026).
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