LinkedIn GTM examples: real workflows, from profile viewers to campaigns run from Claude
Real LinkedIn GTM workflows, from profile viewers and old posts to campaigns run from Claude: what you set up, what traxy does and where you approve.
TL;DR: Real LinkedIn GTM workflows that work start from a signal someone gave on LinkedIn, keep only the people who fit your ICP, and send a message that names the reason you are reaching out. The examples below: a niche campaign for people who post often, profile viewers into a campaign, a plain-English prompt to a lead list, old posts and warm intros, agency lead reports in Slack, and a whole campaign and its replies run from Claude. Each one names who runs it and links the source, and the results section quotes only published numbers.
traxy, which publishes this guide, runs your entire LinkedIn GTM end to end, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. Autopilot here means you test a campaign on sample leads and approve the launch once, and then it runs on its own, or you approve every message in a review queue. The examples below come from traxy's founder Adam Salmanov, Ben Buaron at traxy and named customers in the traxy case studies. For the plan behind them, see LinkedIn GTM strategy. Product steps were checked against the traxy docs on creating a campaign in November 2026.
What are real examples of LinkedIn GTM workflows that work?
The LinkedIn GTM workflows with public results all do the same three things: they pick people by what they did on LinkedIn (posted, commented, liked, viewed a profile), check those people against the ICP, and reach out with that activity as the reason. The workflows below are ones traxy's team and customers run and have shared in public.
| Workflow | Signal | Who runs it | Source |
|---|---|---|---|
| Niche campaign for frequent posters | Engaged with 20+ tracked GTM profiles and posted 4+ times in 28 days | Adam Salmanov, traxy | Adam's post |
| Profile viewers into a campaign | Viewed your LinkedIn profile | Ben Buaron, traxy | Ben's post |
| Plain-English prompt to leads | Posted, commented or liked about the need | Adam and Ben, traxy | Adam's post, Ben's post |
| Old posts into meetings | Engaged with 64 posts already published | Vamo | Vamo case study |
| Warm intros | A prospect engaged with someone in your network | Nostra | Nostra case study |
| Agency lead reports, then outreach | Engaged with a client's posts | Ben's agency (Windmill Growth); Forj Media (Matt Huang) | Ben's post, Forj Media case study |
| A whole campaign and its replies from Claude | Liked your LinkedIn content | Ben Buaron, traxy | Ben's post |
Every example has two halves. The first is finding high intent leads from social intent: people who acted on LinkedIn and match your ICP at 50% or more, each with the post or comment behind them. The second is the outreach: a campaign that researches each lead, groups leads by signal and sends personalized LinkedIn and email outreach from your own connected sender accounts. Some customers below did the second half in other tools; that is noted where it applies.
Niche signals: people posting often get their own campaign
Adam runs one campaign only for people who are both engaging with his market and posting a lot themselves. He tracks 20+ GTM LinkedIn profiles in traxy, keeps the ICP fits among the people who liked or commented on their posts, flags the ones who posted 4+ times in the last 28 days, and sends that group to a campaign built for that signal (Adam's post). Stacking a second signal on top of engagement tells you what to say, not only who to contact: a person who posts weekly gets a message about their posting.
What you set up. In Targeting > People, track the profiles your buyers read: competitors, creators and voices in your niche, each tagged with a relationship (competitor, influencer, teammate, investor or custom). Check your Lead criteria (roles, seniority, company size, locations) and your Signal Brief, which tells traxy which topics and problems make someone relevant.
What traxy does. It qualifies whoever engages with those profiles' posts. Only people at a 50%+ ICP match become leads, and each lead shows the like, comment or post that put them on the list, labeled Warm, Related or Activity. When you build the campaign, you describe the research you want on each lead (for example, how often this person posted in the last few weeks). The campaign researches every lead for those facts, filters out who doesn't fit, and groups the rest by signal so each group gets its own message variant.
Where you approve. You test the campaign on sample leads, which prepares research and drafts with nothing sent. The launch review shows who joins, who is skipped (held by another campaign or contacted before), the sender, the steps and the delivery mode. Then you choose to approve every message or let the approved campaign send.
The same idea scales across signals. In the four weeks to mid-October 2026, traxy's own and client LinkedIn campaigns sent 9,930 connection requests only to warm ICP fits, and the signal picked the template: a company hiring for a specific role got one message, someone who posted 2+ times in 30 days got another (Adam's post with the dashboard). Campaigns run in priority order, so one lead never gets two campaigns at once, and you can run many at once on different signals. The signal-based outbound playbook covers how to pick and pair signals.
Profile viewers to an ICP filter to a campaign
When traxy launched Profile views on November 6, 2026, Ben shared the loop in three steps: see who viewed your LinkedIn profile, filter to the people who match your ICP, and sequence them into a signal-based outbound campaign (Ben's post). A profile view shows someone looked you up recently.
What you set up. In Targeting > Signals, the LinkedIn activity card has a Profile views switch ("Choose which activity becomes leads for your workspace"). Turn it on.
What traxy does. Each viewer shows an ICP match. In Leads > Filters > LinkedIn activity you can filter to "Viewed any profile" or to viewers of one person's profile, for any time or the last 7, 30 or 90 days. Save that filter as a shared view. Shared views update as leads change, and campaigns use shared views as their audience.
Where you approve. The campaign works like any other: research on each lead, a message that can open on the visit, a test on sample leads with nothing sent, the launch review, and then per-message approval or an approved campaign that sends on its own. LinkedIn does not show viewers who browse in private mode, so they won't appear. The step-by-step version, with what LinkedIn allows, is in how to turn LinkedIn profile views into leads.
A plain-English prompt to a lead list
The fastest workflow on this page has no setup beyond a sentence. Adam uses the traxy MCP like a search engine for people asking for what you sell: he asks Claude or ChatGPT to "find me founders in the US looking for help with LinkedIn outbound" and gets the people who liked, commented on or posted about it (Adam's post). Ben asked traxy "find me leads that need outbound tools based on social intent" and got 210 leads from that one prompt (Ben's post). In July, a search for people engaging with personal branding and founder-led content, the market Ben's agency sells to, found 453 leads in one day (Ben's post).
What you set up. Nothing beyond your ICP. You type who you want and the need, in traxy, through trax (the traxy agent in the app), or in Claude, ChatGPT, Codex, Cursor or Grok through the traxy MCP.
What traxy does. Social intent search looks across 71M+ scanned LinkedIn likes, posts and comments. Each person comes back with the post or comment behind them and how well they fit, so you can see why they are on the list before anyone writes to them. Starting a new discovery run from chat shows you the capacity it uses and waits for your confirmation.
Where you approve. You review the list, keep the people you want and put them in a campaign. From there the outreach steps are the same as above. These posts report leads found, not meetings, so treat the counts as the size of a list, not a result.
Ben runs a daily version of this: each morning an agent in Grok asks traxy for this week's posts about outbound not working and posts sharing GTM breakdowns, tracks the best ones, pulls who liked and commented, and scores them against his ICP, so he opens the chat to a ready list (Ben's post).
Old posts into meetings and warm intros
Two customers got results from LinkedIn activity they already had: posts they had published months before, and the people in their own network.
Vamo: old posts into meetings. Vamo's founder had heavy engagement from the recruiters and hiring teams it sells to, and about four months of it was never followed up. Vamo ran 64 posts it had already published through traxy, exported the matched leads and ran email sequences off that list. The result: 14 replies and 11 meetings from the first set of leads, with the first lead 4 minutes in, without writing a new post (Vamo case study). Vamo then expanded tracking to its new CEO, thought leaders and competitor audiences.
To run the same thing today, track your own profile (Targeting > People > Track profile with your own LinkedIn URL) so engagement on your posts turns into qualified leads, or paste any single post URL to get its engagers who fit your ICP. You can keep the CSV route, or send the leads into a traxy campaign that researches each one and runs the LinkedIn and email sequence for you after you approve it. More detail is in how to get leads from old LinkedIn posts.
Nostra: warm intros. Nostra's best customers come through other customers, so it needed to know who in its network a prospect knows. It added its customers, board members, advisors and employees to traxy. Engagement signals post to Slack (for example, a prospect liked the founder's post), and the person who knows the prospect asks for the intro. The first intro came about 30 minutes after onboarding, and Nostra reports 5+ live deals sourced from traxy signals (Nostra case study).
In traxy terms: track those people under Targeting > People with a relationship tag (teammate, investor or custom), connect Slack under Integrations and add a route for lead alerts. Here the outreach is a person asking for an intro, which is a valid second half too.
Agencies: client lead reports to Slack, then outreach
Agencies that post for clients use the same signals to show what the content produced. Ben set traxy up for 35 of his agency's clients to flag ICP-fit people engaging with each client's posts and route them to a Slack channel shared with that client's sales team, and he says churn dropped now that the agency can show clearer ROI (Ben's post). Forj Media, a LinkedIn content agency, added a monthly report section naming who engaged with a client's content, their role and the post, and sends those profiles to the client's sales team. Founder Matt Huang estimates this helps keep clients at least a couple of months longer, and in one example he prepared a client account about five minutes before an onboarding call (Forj Media case study).
What you set up. One workspace per client with its own ICP: enter the client's website and traxy drafts the lead criteria and signals for you to review with the client. Track the client's profile and the profiles of their executives, then connect Slack and add a route from a lead view to the client's channel.
What traxy does. It qualifies the engagers on each client's posts, sends lead alerts to the channel and can send a daily summary to Slack. Each lead keeps the post it came from, so the report shows which posts brought in which buyers.
Where you approve. The report needs no approval. When the agency also runs the outreach, the sender accounts are connected, and the campaign goes through the same test, launch review and approval steps. An agency can also resell or run traxy as a managed service for its clients. See traxy for agencies.
A whole campaign and its replies from Claude
On November 9, 2026, Ben showed the full loop from an AI chat. From Claude, Codex or Grok he asks for "an outreach campaign to all the leads liking my content on LinkedIn", and later asks "who replied to me today?". The traxy MCP pulls his LinkedIn and email inbox, prepares each reply, and sends it once he approves it in the chat (Ben's post).
What you set up. Connect the traxy MCP once: in Integrations, pick your client, add https://api.traxy.ai/api/v1/mcp, sign in, pick the workspaces and approve. No API key is needed. Every traxy customer can run campaigns from the MCP.
What traxy does. From the chat you can search social intent, list and research your leads, start a discovery run, update your ICP and tracked profiles, and run campaigns: draft, test on sample leads, launch, manage sequences and senders, send one-off messages and reply in the inbox. Messages still go out from your own connected sender accounts.
Where you approve. The AI shows what it will do and waits for your yes in the chat before anything sends or launches. Replies, unsubscribes and hard bounces stop the sequence, whether the campaign was built in the app or in chat. For a full morning of replies run this way, see how to answer LinkedIn outreach replies from Claude.
What the results were, with sources
These are results published by the customer or by traxy, with the source linked and the numbers as published. They are what those teams reported, not a promise for your account. Several teams sent their outreach through their own tools; where that is the case, the table says so.
| Who | Workflow | Published result |
|---|---|---|
| More Conversions | Engagers with competitor content, DTC thought leaders and industry conversations, sent as a LinkedIn campaign through HeyReach | Connection acceptance 2% to 18%; 4 qualified meetings in week one; 2 deals closed |
| Platter | Tracked relevant voices and competitors; leads went traxy to Make to HubSpot to HeyReach | Reply rate about 20% to 41%; connection acceptance about 20 to 25% to about 50% |
| Vamo | 64 old posts, matched leads into email sequences | 14 replies and 11 meetings; first lead in 4 minutes |
| Nostra | Network engagement to Slack, then warm intros | First intro about 30 minutes after onboarding; 5+ live deals sourced from traxy signals |
| Paper Run | Whole-industry engagement instead of title lists, routed to Slack | 16 meetings in 60 days, up from 3 to 5 |
| Resorsi | Engagement signals instead of keyword lists | 6 qualified meetings in about 3 weeks; +54% connection acceptance |
| Superfiliate | Engagers with the CEO's, the market's and competitors' posts; the CEO writes every message himself | 10 to 20 qualified meetings a month |
| traxy's own and client campaigns | Connection requests only to warm ICP fits, template picked by signal | 9,930 requests, 3,902 accepted (39.3%), 603 of 2,131 messaged replied, 251 interested in 4 weeks (Adam's post with the dashboard) |
The pattern across them: the teams changed who they contacted before they changed the copy. Platter, More Conversions and Superfiliate kept their own sending or wrote every note by hand; traxy can now run that second half too, from the same workspace.
What these workflows cannot do
A few limits apply to every example above.
A signal is not a purchase decision. A like, comment or profile view shows attention. The ICP match score measures fit, not the chance someone buys.
Signals outside LinkedIn come from research. Hiring, funding, job changes and custom signals are found by research on each lead, not by a live event feed. When a fact you require isn't found, the lead stays in traxy and you can choose to skip it in the campaign.
Sending needs connected accounts. Outreach goes from LinkedIn accounts and mailboxes you connect, with limits, active hours and ramp-up you set. No tool can promise zero LinkedIn restriction risk.
Nothing sends without an approval. If you want messages to go out with no review at all, traxy is not built for that.
Results vary. The numbers above are what those teams reported. traxy does not promise meetings or revenue.
Which workflow should you start with?
Pick the one that matches the activity you already have.
You or your team post on LinkedIn: start with your own posts and profile viewers.
You don't post, but your buyers follow known voices: track competitors and creators in your niche, then add a second signal like posting frequency.
You know the problem but not the people: use a plain-English social intent search.
You sell through relationships: track your customers, advisors and team for warm intros.
You run content for clients: send each client a lead report in Slack, then offer the outreach.
You work in Claude or ChatGPT all day: connect the MCP and run the campaign from chat.
For more ways teams use traxy, see traxy use cases.
FAQ
Are these examples from real traxy users?
Yes. Each one is a public workflow from traxy's founder Adam Salmanov, Ben Buaron at traxy, or a named customer case study, with the source linked. Adam and Ben both work at traxy.
Do I need to post on LinkedIn for these to work?
No. The niche signal, prompt and warm intro examples work from other people's posts and activity. Posting adds a source: your own engagers and profile viewers.
Can traxy run the outreach, or only find the leads?
Both. traxy finds high intent leads from social intent and runs LinkedIn and email campaigns from your own connected sender accounts, with research on each lead and leads grouped by signal. You can also send leads to Slack, Clay, a webhook, HubSpot or HeyReach if you prefer your own tools.
Do messages go out automatically?
Only after you approve. You test the campaign on sample leads with nothing sent and approve the launch, and then it runs on autopilot, or you approve every message in a review queue. Replies, unsubscribes and hard bounces stop the sequence.
Can I run these workflows from Claude or ChatGPT?
Yes. With the traxy MCP you can search social intent, research leads and build, test and launch campaigns from Claude, ChatGPT, Codex, Cursor or Grok. The AI waits for your yes in the chat before anything sends.
How many campaigns can run at once?
You can run many at once on different signals. They run in priority order, so one lead never gets two campaigns at the same time, and you can pause or change a campaign anytime.
Related reading
Try it: pick one workflow above, test the campaign on sample leads, and run LinkedIn and email outreach to the people who fit, approved by you first.
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