$6K closed in the first week with traxy + HeyReach

About More Conversions

Jayden runs a bootstrapped agency helping high-volume DTC brands on Shopify scale their growth. His ideal clients are established ecommerce brands doing $50M–$100M+ in annual revenue. Like many founder-led businesses, sales came back to the founders after outsourced efforts failed to produce results. After implementing traxy, Jayden shifted from generic LinkedIn prospecting to targeting buyers showing active intent in his market. The result: qualified meetings, closed deals, and $6K in revenue in the first week.

The problem

Before traxy, Jayden’s outbound process looked like what most founders do. Pull leads from databases. Filter by job titles. Load them into LinkedIn automation tools. Hope someone responds. The problem was that the leads technically matched the ICP on paper, but most weren’t active on LinkedIn and weren’t paying attention to anything in the industry. Connection acceptance rates were extremely low and outbound performance plateaued. The more volume they added, the more obvious the problem became. Traditional lead databases were giving them the same prospects everyone else was targeting. The signal wasn’t there.

The gap

A job title isn’t intent. Jayden’s leads matched the ICP on paper, but most weren’t active on LinkedIn. Outreach died at the top of the funnel before a real conversation could start.

Why traxy

Jayden wasn’t looking for another lead list. He was looking for a better way to identify people who were actually paying attention. What stood out about traxy was the ability to find prospects interacting with competitor content, DTC thought leaders, and industry conversations in real time. Instead of targeting people by job title, he could target them by active intent. As Jayden put it: “I don’t know any other software that’s doing the same thing right now.”

The transformation

The biggest change wasn’t sending more outbound. It was sending outbound to the right people. Using traxy, Jayden started sourcing leads directly from active intent across the DTC ecosystem. Instead of relying on broad keyword searches and stale databases, he was building campaigns around active buyers already participating in relevant conversations. The impact showed up immediately. In the first week, the system generated $6K in closed revenue from automated LinkedIn outbound. Two deals closed, multiple qualified conversations entered the pipeline, and acceptance rates jumped. Because lead sourcing, qualification, and outreach were largely automated, the team could increase activity without increasing headcount.

Before & after

The takeaway

Most founders think outbound fails because of messaging. In reality, it usually fails because of targeting. When you’re reaching out to people who aren’t active and aren’t paying attention, even great messaging won’t save the campaign. By focusing on intent signals instead of static databases, Jayden turned LinkedIn from a volume game into a relevance game. The result wasn’t just better metrics. It was revenue.