$6,000 closed in the first week with traxy + HeyReach
Closed revenue
$6,000
in the first week
Acceptance rate
9x
from 2% to 18%
Qualified meetings
4
booked in week one
Intro
More Conversions
Jaden runs a bootstrapped agency helping high-volume DTC brands on Shopify scale their growth. His ideal clients are established ecommerce brands doing $50M-$100M+ in annual revenue. Like many founder-led businesses, sales came back to the founders after outsourced efforts failed to produce results. After implementing traxy, Jaden shifted from generic LinkedIn prospecting to targeting buyers showing active intent in his market. The result: qualified meetings, closed deals, and $6,000 in revenue in the first week.
Results at a glance
Jayden Grayston
Founder, More Conversions
Before traxy
The problem
Before traxy, Jaden's outbound process looked like what most founders do. Pull leads from databases. Filter by job titles. Load them into LinkedIn automation tools. Hope someone responds. The problem was that the leads technically matched the ICP on paper, but most weren't active on LinkedIn and weren't paying attention to anything in the industry. Connection acceptance rates were extremely low and outbound performance plateaued. The more volume they added, the more obvious the problem became. Traditional lead databases were giving them the same prospects everyone else was targeting. The signal wasn't there.
The Gap
A job title isn't intent. Jaden's leads matched the ICP on paper, but most weren't active on LinkedIn. Outreach died at the top of the funnel before a real conversation could start.
The shift
Why traxy
Jaden wasn't looking for another lead list. He was looking for a better way to identify people who were actually paying attention. What stood out about traxy was the ability to find prospects interacting with competitor content, DTC thought leaders, and industry conversations in real time. Instead of targeting people by job title, he could target them by active intent. As Jaden put it: "I don't know any other software that's doing the same thing right now."
Before & after
The transformation
The biggest change wasn't sending more outbound. It was sending outbound to the right people. Using traxy, Jaden started sourcing leads directly from active intent across the DTC ecosystem. Instead of relying on broad keyword searches and stale databases, he was building campaigns around active buyers already participating in relevant conversations. The impact showed up immediately. In the first week, the system generated $6,000 in closed revenue from automated LinkedIn outbound. Two deals closed, multiple qualified conversations entered the pipeline, and acceptance rates jumped. Because lead discovery, qualification, and outreach were largely automated, the team could increase activity without increasing headcount.
By the numbers
Key metrics
Lead source
Static databases + job titles
Live intent signals
Connection acceptance
2%
18%
Outbound workflow
Manual, founder-led
Largely automated
Qualified meetings
Closed revenue
Zoom out
The takeaway
Most founders think outbound fails because of messaging. In reality, it usually fails because of targeting. When you're reaching out to people who aren't active and aren't paying attention, even great messaging won't save the campaign. By focusing on intent signals instead of static databases, Jaden turned LinkedIn from a volume game into a relevance game. The result wasn't just better metrics. It was revenue.
traxy learns your ideal buyer and turns real-time engagement signals into qualified leads, delivered the moment intent appears.
