Buyer intent

How to find people on LinkedIn posting about the problem you solve, and reach out to them

How to find people on LinkedIn posting, commenting or liking posts about the problem you solve, keep the ones who fit, and run LinkedIn and email outreach.

By the traxy teamPublished Nov 10, 2026Updated Nov 11, 202616 min read

TL;DR: To find people on LinkedIn posting about the problem you solve, search for the problem in the words your buyers use, not for job titles, then keep only the people who fit your ideal customer profile (ICP). To run outbound to them, give them their own campaign, open with the topic they raised, and follow up on LinkedIn and email until they reply. traxy runs this end to end. With Social Intent Search you describe the person and the need in plain English, such as "founders in the US looking for help with LinkedIn outbound", and traxy searches 71M+ scanned LinkedIn likes, posts and comments, in the app or from Claude or ChatGPT through the traxy MCP. Then it keeps the 50%+ ICP matches, enriches and researches each one, and runs personalized LinkedIn and email outreach from your own accounts. The campaign runs on autopilot once you approve it, or you approve every message.

Checked November 10, 2026. traxy wrote this guide and is one of the tools in it. Every other tool is described only from its own website or help center, linked where it appears and checked November 2026. Features change, so check details with each vendor.

How can I find people on LinkedIn who are posting about a problem my product solves?

Write the problem the way your buyers say it, search LinkedIn posts and comments for those words, and check each person against your ICP. You can do it by hand with LinkedIn's post search, or describe the person and the need in one sentence and let traxy's Social Intent Search find them, each with the post or comment behind them.

Write the problem in your buyers' words

People rarely post your category name. They post the symptom. Someone who needs help with LinkedIn outbound writes "outbound isn't working" or "our reply rates keep dropping", not "looking for a LinkedIn outbound tool". Before you search, write down five or six ways a buyer might say the problem. For a team that sells outbound help, that could be:

The complaint: "cold email reply rates keep dropping"
The question: "how are you booking meetings without an SDR?"
The ask: "can anyone recommend an agency for LinkedIn outbound?" (see how to find people asking for recommendations)
The switch: "moving off our outreach tool, what should we look at?"
The hire: "hiring our first SDR", which means they are about to spend on the problem
The goal: "we need more demos from LinkedIn this quarter"

These are examples. The best phrases come from your own sales calls, replies and lost deals, because that is how your buyers talk.

How to find them by hand

LinkedIn's own post search is built into LinkedIn and a fine place to start. Type a phrase into the search bar, open the Posts tab, and narrow the results. LinkedIn's help center lists these post filters: Sort by, Date posted, Content type, From member, From company, Posted by, Mentioning member, Mentioning company, Author industry and Author company (LinkedIn Help, checked November 2026).

Search one phrase at a time, and use Sort by and Date posted to see recent posts first.
Open each post and read the comments. The commenters often describe the same problem in more detail than the author.
Check each person's profile against your ICP: role, seniority, company size, industry and location.
Keep a sheet with the person, the post link, what they said and the date.

This works for a handful of leads a week. It gets slow fast. You have to guess the exact words, open every post one at a time, and check every commenter yourself. A keyword search also returns posts, not the people who liked them, so the likers mean opening each post's reactions list. For more on where keyword search falls short, see LinkedIn Boolean search vs social intent search.

How to find them with traxy

traxy has three ways in, and they all feed the same lead list:

Social Intent Search, for the list you need today. Describe the person and the need in plain English, for example "heads of RevOps unhappy with their CRM". traxy searches 71M+ scanned LinkedIn likes, posts and comments, and every person comes back with the post or comment behind them. Search in the traxy app, ask trax (the traxy agent), or ask from Claude or ChatGPT through the traxy MCP. How the search works is on the Social Intent Search page and in what is social intent search.
Signals, for the people who keep showing up. Under Targeting > Signals you list the buyer pains, product mentions, triggers and keywords that make someone relevant, and traxy finds people who like, comment on or write posts about them. If a problem doesn't fit the list, describe it as a custom signal in plain English.
Tracking, for the places the problem gets discussed. Follow the creators, competitors and company pages whose posts draw your buyers, and traxy qualifies whoever engages. More on this in the next section.

Whichever way you use, a person only becomes a lead with a 50%+ match to your ICP, and the post, comment or like behind every lead stays on it. Open the lead's Signals tab to read what they said and when, before you write to them.

How do I find LinkedIn conversations about the problem my product solves?

Find the posts where the problem gets discussed, then work the comment threads under them, because that is where people describe their own situation. Look in three places: posts that name the problem, the posts of creators and competitors your buyers follow, and single posts that drew the right crowd.

A conversation is more than one post. A founder writes that outbound has stopped working, forty people reply with what they tried, and a few hundred like it. The author, the commenters and the likers are three groups with different strengths of evidence, and any of them can be a lead if they fit.

Search for the posts, not only the people

By hand, run LinkedIn post search for each phrase, recent posts first, and bookmark the searches that keep turning up good threads. In traxy, ask trax for posts on the topic, for example "find posts about hiring a first sales team", or paste a post and ask for similar ones. You can join those threads yourself or pull leads from them.

Follow the voices where the problem keeps coming up

Some people post about your buyers' problem every week: creators in your market, competitors, partners and industry pages. In traxy, track them under Targeting: people (tagged competitor, influencer, teammate, investor or custom), single posts by URL and company pages by domain. traxy qualifies the people who engage with their posts, so each new thread adds leads without a new search. See who to track on LinkedIn for leads.

Pull the audience of one thread

When one post draws exactly the right crowd, paste its URL under Targeting > Posts > New > Track post, or paste it into trax and say you want its audience. traxy returns the engagers who fit your ICP. Read the comments first: someone who writes "we're stuck on this too" has told you more than someone who liked the post. See how to read intent in LinkedIn comments.

Ben Buaron runs this as a morning routine. His agent in Grok Bot asks traxy for this week's posts about outbound not working and posts that share GTM strategies, breakdowns or guides. It tracks the best posts, pulls who liked and commented, and scores them against his ICP, so he starts the day with a list (Ben's post).

What makes a post about the problem worth acting on?

Check four things, in this order, before anyone goes into a campaign:

Fit. The person matches your ICP. A perfect complaint from someone you can't sell to is not a lead. In traxy, only people with a 50%+ ICP match become leads, and your Lead criteria hold the rules.
Strength. A post about the problem, or a comment with a real opinion on it, says more than a like. traxy labels each lead Warm, Related or Activity by how strong the evidence is, separate from the ICP match score (signals docs). See ICP match score vs signal strength.
Recency. Check the date on the post or comment. A complaint from last week is a better opener than one from last year.
Context. Read the whole thread. Some people post about a problem they already fixed, some are vendors themselves, and some post "anyone know a good agency?" only to collect pitches. Look at their role, their company and what else they post. Mark weak matches Bad fit with a reason so the pattern is on record.

One rule covers all four: posting about a problem is a reason to start a conversation, not a sign that someone will buy. Keep the first ask small.

Which tools find people posting about a problem on LinkedIn?

traxy wrote this guide and is the vendor here, so here are the criteria we used: does the tool find the person behind the post, comment or like; does it check fit; does it research each lead; and does it run the outreach. Each other tool is described only from its own pages, checked November 2026.

Tool	What it finds	Fit check	Outreach	Fits better when
traxy	People who post, comment on or like posts about the problem, from Signals, Tracking and Social Intent Search (71M+ scanned LinkedIn likes, posts and comments)	50%+ ICP match, plus Warm, Related or Activity labels	LinkedIn and email campaigns from your own accounts, with research on each lead, a test on sample leads and your approval	You sell B2B on LinkedIn and want finding, research and outreach in one place
LinkedIn post search	Posts that match your keywords, with filters	You check each profile	You message each person by hand	You need a few leads a week and want to read every thread yourself
LinkedIn Sales Navigator	Companies showing interest (Buyer Intent), alerts on saved leads	Search filters	InMail and messages	You sell to named accounts and want company-level interest and InMail
Buska	Posts across 30+ platforms, including Reddit, LinkedIn, X and Hacker News	Its own checks on every post	Reply drafts, and an agent that sends on its Scale plan	Your buyers talk about the problem outside LinkedIn
PhantomBuster	Commenters and likers of LinkedIn posts you choose	Filters you set	Connection requests and up to 3 follow-ups in a separate workflow	You already know the posts and want a raw list in your own sheet or CRM

traxy

traxy runs both halves. It finds high intent leads from what people post, comment and like on LinkedIn, keeps the 50%+ ICP matches with the source on each one, then enriches and researches them and runs LinkedIn and email outreach from your connected accounts. It is built for B2B teams that sell on LinkedIn. Not a fit if your buyers rarely use LinkedIn, or you sell to consumers.

LinkedIn post search

Built into LinkedIn. You search posts by keyword and narrow with filters such as Date posted, Author industry and Author company (LinkedIn Help, checked November 2026). You read each post, check each person and keep your own list. Fits better when you only need a few people a week and want to read every thread yourself.

LinkedIn Sales Navigator

Sales Navigator's product page says Buyer Intent "shows you which companies are actively showing interest" (on the Advanced and Advanced Plus plans), that alerts tell you when saved leads have "important updates, like a job or role change", and that InMail lets you reach prospects you aren't connected to (checked November 2026). LinkedIn's help pages add that Buyer Intent starts from accounts showing interest in your company, and that the Account page shows which contact or group of contacts at the account is showing intent (Buyer Intent in Sales Navigator, checked November 2026). It doesn't hand you the person who posted about the problem. Fits better when you sell to a set list of accounts and want InMail. See Sales Navigator alternatives.

Buska

Buska's homepage says "Buska finds the people who need your product", for B2B founders without a sales team. It reads Reddit, LinkedIn, X, Hacker News, Facebook, Instagram, TikTok, Quora, YouTube and more, runs "three checks on every post: buying intent, recency, fit with your ideal customer", and drafts replies with Reply Studio on its Growth plan. Its Scale plan lists an agent that finds people, writes and sends outreach, and reads replies. For native LinkedIn search, its FAQ says you paste your li_at cookie once; without it, Buska surfaces LinkedIn posts indexed by web search (checked November 2026). Fits better when your buyers talk about the problem on Reddit, X or Hacker News more than on LinkedIn, and you want to reply in public threads. See traxy vs Buska.

PhantomBuster

PhantomBuster's LinkedIn Post Commenter and Liker Scraper returns the people who commented on or liked the posts you pick, with name and profile URL. It processes up to 8 posts per day, monitors up to 50 posts at once, and needs a connected LinkedIn account through its browser extension (help article, checked November 2026). A separate Post Engagers to Lead Outreach workflow sends connection requests and up to 3 follow-up messages, with filters such as location, title and reaction type. Fits better when you already know which posts matter and want the raw list. See PhantomBuster alternatives.

How do I run LinkedIn outbound to people posting about a problem I solve?

Put them in a campaign of their own, research each one, open with the problem they raised, and follow up on LinkedIn and email until they reply or opt out. Test on a few leads first, and approve the launch before anything sends.

Save the audience. Filter your leads to the people who posted, commented or liked on the problem, and save them as a shared view. Campaigns use shared views, and a saved view updates as new leads come in.
Enrich them. Look up a verified work email and a phone for each lead, or turn on Auto-Enrich so new leads get contact data. Auto-Enrich doesn't backfill old leads.
Give each problem its own campaign. People who complained about cold email get a different first message from people who asked for an agency. In traxy you can run many campaigns at once. They run in priority order, so one lead never gets two campaigns at once.
Research each lead for what the message needs. Tell the campaign which facts to look up: the tools they use, an open role, a recent round, the size of the team. traxy researches each lead before any message is prepared, filters out who doesn't fit and groups the rest by signal. Each group gets its own message variant, personalized with the evidence. When the post already says enough, skip the research.
Open with the problem, lightly. Mention the topic, not the fact that you read their post. Keep the ask small: Adam's team asks "want me to send them over?" instead of asking for a call. See how to message post engagers without sounding creepy.
Connect on LinkedIn, follow up by email. traxy sequences run LinkedIn and email steps in one campaign, and a wait can depend on the connection being accepted (sequences docs). Messages go out from your own connected LinkedIn accounts and mailboxes (sender accounts). See a LinkedIn and email sequence after post engagement.
Test before anything sends. Run the plan on sample leads: traxy prepares the research and the drafts, and nothing is sent. The launch review then shows who joins, who is skipped because another campaign holds them or they were contacted before, the sender, the steps and the delivery mode (review and launch). See how to test a campaign on a few leads.
Choose how much you approve. Approve every message in a review queue, or approve the launch and let the campaign send on its own. Replies, unsubscribes and hard bounces stop the sequence, and every conversation lands in one inbox across LinkedIn and email.

That is traxy end to end: it runs your entire LinkedIn GTM, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. You approve the campaign once and it runs, or you approve every message. You can run the same steps from Claude, ChatGPT, Codex, Cursor or Grok through the traxy MCP, and the AI asks for your yes before anything sends or launches. The outreach side is on the LinkedIn outbound page, and the full model is on the signal-based outbound page. For small markets where every lead counts, see outbound to a niche B2B market.

What does this look like in practice?

Adam: "find me founders in the US looking for help with LinkedIn outbound". Adam uses the traxy MCP like a search engine for people asking for what traxy sells. He connects it to Claude or ChatGPT, asks in plain English, and gets back the people who liked, commented or posted about it. "i've been using it to find founders looking for help with linkedin outbound," he wrote. Other searches he suggests: "founders looking for aeo help", "agency owners hiring their first sdr" and "heads of revops unhappy with their crm" (Adam's post).

Ben: 210 leads from one prompt. Ben Buaron asked traxy "find me leads that need outbound tools based on social intent" and got 210 leads back (Ben's post).

Ben: 453 leads in one day. Ben pointed traxy at the market Windmill Growth sells to: people engaging with personal branding and founder-led content. "traxy found only 453 leads that engaged with personal branding and founder-led content on linkedin today," he posted (Ben's post).

These three show leads found, not meetings booked. Here is what happened when the outreach ran:

traxy's own outbound to people who liked a post about the problem. Over four weeks, Adam's team sent 9,930 connection requests across traxy's own and client campaigns, only to ICP fits who were warm: they had liked a post about the problem or engaged with traxy's posts. 39.3% accepted, 603 replied and 251 were interested. The signal picked the template, and the ask stayed light (Adam's post with the dashboard).

More Conversions: from title lists to industry conversations. More Conversions, an agency for DTC brands, used to pull leads from databases by job title. With traxy it found prospects interacting with competitor content, DTC thought leaders and industry conversations. Connection acceptance went from 2% to 18%, with 4 qualified meetings in the first week (case study).

Teams that switch to traxy leads from other sources usually see LinkedIn reply and acceptance rates about double. Platter went from about 20% to 41% reply rate. These are the numbers each team reported. Your results depend on your market, offer and message.

FAQ

Do I need to know the exact words people use?

With LinkedIn's post search, yes, so start from phrases your buyers used on calls. With traxy's Social Intent Search, no. You describe the person and the need in a sentence, and the results show the post or comment behind each person, so you can see how they put it.

Is someone who posts about a problem ready to buy?

No. It means they have the problem and you have something true to say. Some have already fixed it, and some are only curious. Check fit and context, then keep the first message small.

Can I find people who liked a post about the problem, not only the authors?

Yes. Social Intent Search covers likes, posts and comments, and tracking a post, profile or company page qualifies whoever engages with it. By hand, you have to open each post's reactions list.

Should I comment on the post or message the person?

Both can work. Comment when you have something useful to add to the thread, and never paste a pitch there. Message the people who fit your ICP, and mention the topic rather than their post.

Can I do this from Claude or ChatGPT?

Yes. With the traxy MCP you can search social intent, list and research leads, and draft, test and launch campaigns from Claude, ChatGPT, Codex, Cursor or Grok. The AI shows what it will do and waits for your yes before anything sends or launches (setup).

Does traxy send the outreach, or only find the people?

Both. traxy runs LinkedIn and email sequences from your own connected sender accounts. You test on sample leads with nothing sent, review the launch and approve it, then the campaign runs on its own, or you approve every message.

Who is this not a fit for?

B2C brands, teams whose buyers rarely post, comment or like on LinkedIn, and anyone who needs Instagram or Facebook leads, which are on the roadmap with no date. For those, start from a contact database or another channel.

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