LinkedIn Statistics (2026): Sourced Stats on Members, Revenue, B2B Buyers, Content and Ads
LinkedIn statistics for 2026, each linked to its source: members, revenue growth, B2B marketing, buyer behavior, engagement benchmarks and ads.
TL;DR: LinkedIn has more than 1.3 billion members, according to its own pressroom, and its revenue grew 12% year over year in the quarter to June 30, 2026, according to Microsoft. For B2B marketers it is the leading social channel: 85% of B2B marketers in the Content Marketing Institute's 2025 benchmark said LinkedIn delivers the best value of any social platform. On the buyer side, Gartner found that 73% of B2B buyers actively avoid suppliers who send irrelevant outreach. Every figure on this page links to its source, and each table shows when we last checked it.
LinkedIn Users and Company Statistics
Statistic | Figure | Source |
|---|---|---|
LinkedIn members | More than 1.3 billion | |
Members in Europe, Middle East and Africa | More than 430 million | |
Members in Asia Pacific | More than 410 million | |
Members in North America | More than 290 million | |
Members in South and Central America | More than 226 million | |
Job applications submitted | About 8,200 a minute | |
LinkedIn employees | More than 17,000 full-time, in offices in more than 36 cities |
Last verified against the source: November 5, 2026.
LinkedIn reports members, not monthly active users, so treat member counts as the size of the registered base rather than daily usage. The regional figures are LinkedIn's own rounded minimums.
LinkedIn Revenue Statistics
LinkedIn is part of Microsoft, which reports LinkedIn's revenue growth in its quarterly earnings.
Quarter (Microsoft fiscal year) | LinkedIn revenue growth, year over year | Source |
|---|---|---|
Q4 FY2026 (April to June 2026) | 12% (10% in constant currency) | |
Q1 FY2026 (July to September 2025) | 10% (9% in constant currency) | |
Q4 FY2025 (April to June 2025) | 9% (8% in constant currency) |
Last verified against the source: November 5, 2026.
In January 2025, Microsoft said LinkedIn had passed $2 billion in Premium subscription revenue over the previous 12 months (TechCrunch, reporting Microsoft's earnings call). For what Premium includes and costs, see our guide to LinkedIn Premium.
LinkedIn B2B Marketing Statistics
Statistic | Figure | Source |
|---|---|---|
B2B marketers who say LinkedIn delivers the best value of any social platform | 85% (Facebook 28%, YouTube 22%, Instagram 21%) | Content Marketing Institute, B2B Content Marketing Benchmarks 2025 |
B2B marketers who increased their use of LinkedIn in the previous 12 months | 68% | |
Marketers who name LinkedIn among the most effective channels for thought leadership | 76% (email newsletters 54%, events and webinars 52%) | |
Share of B2B marketing leads from social media that come through LinkedIn | 80% | |
Visitor-to-lead conversion rate from LinkedIn traffic | 2.74%, against 0.77% for Facebook and 0.69% for Twitter |
Last verified against the source: November 5, 2026.
The last two figures are old. They are still widely quoted, so we list them with their dates, but the 2024 to 2026 surveys above are better guides to how marketers use LinkedIn today.
B2B Buyer Statistics
Statistic | Figure | Source |
|---|---|---|
B2B buyers who actively avoid suppliers that send irrelevant outreach | 73% | |
B2B buyers who prefer a buying experience without a sales rep | 61% | |
B2B buyers who turn to sales reps to validate AI-generated insights | 69% | |
Size of B2B buying groups | 5 to 16 people, across as many as four functions | |
Buyer teams that show unhealthy conflict during the decision | 74% | |
Decision-makers who find thought leadership a more trustworthy basis for judging a company than its marketing materials | 73% | Edelman and LinkedIn, 2024 B2B Thought Leadership Impact Report |
Decision-makers prompted by thought leadership to research a product they weren't considering | 75% | |
Decision-makers moderately or very likely to invite a company with strong thought leadership into an RFP | 86% |
Last verified against the source: November 5, 2026.
The LinkedIn B2B Institute, working with the Ehrenberg-Bass Institute, popularized the 95:5 rule: at any time, roughly 95% of B2B buyers are not in the market for a given product (Ehrenberg-Bass Institute). Its authors describe it as a rule of thumb rather than a precise measurement. It explains why reaching buyers before they are ready matters, and why buyer intent signals help you find the few who are in market now.
LinkedIn Content and Engagement Statistics
These figures come from traxy's own study of 1,965 posts published between August 6 and October 28, 2026 by 48 B2B profiles we track. The full method is in our LinkedIn engagement benchmarks.
Statistic | Figure | Source |
|---|---|---|
Median engagements per B2B post | 125 (88 reactions, 27 comments, 1 repost) | |
Median engagements per 100 followers | 0.23 | |
Engagements per 100 followers, profiles under 10,000 followers | 0.64 | |
Engagements per 100 followers, profiles over 100,000 followers | 0.09 | |
Share of engagement that is reactions, comments and reposts | 79%, 19% and 1.5% | |
Share of all engagement won by the top 10% of posts | 45% |
Last verified against the source: November 5, 2026.
LinkedIn Advertising and Lead Generation Statistics
Statistic | Figure | Source |
|---|---|---|
Average LinkedIn Lead Gen Form conversion rate | 13%, against a 4.02% landing page average in the Unbounce study LinkedIn cites | |
Sponsored Content click-through rate | Usually 0.44% to 0.65% | |
Median CTR, B2B companies running ABM ads | 0.69% (median CPC $11.04, median CPM $78.30) | |
Average connection request acceptance rate | 28.5% | |
Reply rate to messages after connecting | 10.4% |
Last verified against the source: November 5, 2026.
For more detail on these funnel numbers, see our LinkedIn lead generation benchmarks, and for social selling figures, our LinkedIn social selling statistics.
Statistics We Left Out
Some LinkedIn numbers appear on many statistics pages but don't trace back to a source we could find. We left them out:
Monthly active users. LinkedIn doesn't publish a monthly active user count, so figures quoted for it are estimates from other sites.
"LinkedIn engagement rate is X%" for all posts. Published averages divide by impressions or by followers, use different samples and often don't say which. Our study states its method.
Precise Premium subscriber counts. Microsoft has reported Premium revenue, not the number of subscribers.
How to Cite This Page
You're welcome to use these statistics. Please cite the original source listed next to each figure and link to this page as the compilation: "LinkedIn Statistics (2026), traxy, https://traxy.ai/blog/linkedin-statistics". For the engagement figures, cite our engagement benchmarks study directly. We re-check these figures each quarter and when a source publishes new data.
Frequently Asked Questions
How many users does LinkedIn have in 2026?
LinkedIn reports more than 1.3 billion members. By region, it lists more than 430 million in Europe, the Middle East and Africa, more than 410 million in Asia Pacific, more than 290 million in North America and more than 226 million in South and Central America. LinkedIn doesn't publish a monthly active user figure.
How fast is LinkedIn's revenue growing?
Microsoft reported that LinkedIn revenue grew 12% year over year in the quarter to June 30, 2026, or 10% in constant currency, up from 9% growth a year earlier. Microsoft also said in January 2025 that LinkedIn Premium had passed $2 billion in subscription revenue over the previous 12 months.
What percentage of B2B marketers use LinkedIn?
In the Content Marketing Institute's 2025 benchmark, 85% of B2B marketers said LinkedIn delivers the best value of any social platform, far ahead of Facebook at 28%, and 68% said they had increased their use of LinkedIn in the previous year.
Is LinkedIn good for B2B lead generation?
LinkedIn is the leading social channel for B2B leads. A 2017 LinkedIn analysis citing Oktopost found that 80% of B2B marketing leads from social media came through LinkedIn. Results still depend on reaching buyers with relevant messages: Gartner found that 73% of B2B buyers actively avoid suppliers who send irrelevant outreach.
What is a good engagement rate on LinkedIn?
In traxy's study of 1,965 B2B posts from 2026, the median post got 0.23 engagements per 100 followers, and the top quarter got 0.51 or more. Smaller profiles engage a larger share of their followers: the median was 0.64 for profiles under 10,000 followers and 0.09 for profiles over 100,000.
The Bottom Line
LinkedIn is large, growing and the main social channel for B2B marketing, but buyers ignore outreach that isn't relevant to them. The numbers point to the same approach: reach the right people with content worth their time, and contact the ones already showing interest. traxy tracks who engages with your posts, your competitors' posts and the creators your buyers follow, matches them against your ICP and sends them to Slack or your CRM.
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