LinkedIn Premium: How Much It Costs, Career vs Business vs Sales Navigator and Is It Worth It?

TL;DR: LinkedIn Premium is LinkedIn's paid subscription. In the US it starts at about $39.99 a month for Premium Career and $69.99 a month for Premium Business when billed monthly, with lower monthly rates on annual billing; Sales Navigator, LinkedIn's sales plan, starts at $119.99 a month. Career is built for job seekers, Business for networking and growing a professional presence, and Sales Navigator for prospecting. For B2B sellers, Premium Business is enough for light prospecting, while anyone who builds lead lists and sends outreach every week usually needs Sales Navigator. Prices vary by country and billing period, so check the price LinkedIn shows you at checkout.

What Is LinkedIn Premium?

LinkedIn Premium is a paid upgrade to a free LinkedIn account. It adds features such as InMail credits (messages to people you aren't connected to), a longer history of who viewed your profile, more search and browsing, and insights about companies and job applicants. LinkedIn sells it in several plans, each built for a different goal: finding a job, growing a business presence, selling or hiring.

The sales plan, Sales Navigator, is technically a separate product with its own interface, but LinkedIn presents it alongside the Premium plans. Our LinkedIn Sales Navigator guide explains what it is and how to use it.

How Much Does LinkedIn Premium Cost?

Prices are US list prices as of October 2026. LinkedIn shows the exact price for your account on its Premium plans page, and it can differ by country, billing period and when you subscribed. Annual billing lowers the monthly rate. For a full breakdown of Sales Navigator plans, team pricing and discounts, see our LinkedIn Sales Navigator pricing guide.

Is there a LinkedIn Premium free trial?

LinkedIn offers a free trial of Premium to eligible members, usually for one month. You need to add a payment method, and the trial turns into a paid subscription unless you cancel before it ends. If you've used a LinkedIn free trial recently, you may not be eligible for another one.

LinkedIn Premium Career vs Business vs Sales Navigator

Premium Career vs Premium Business

Choose Premium Career if your goal is a new job: it focuses on applicant insights and getting noticed by recruiters. Choose Premium Business if you use LinkedIn to grow a business: it adds more InMail credits, more browsing and company insights. Sellers and founders usually want Business over Career.

Premium Business vs Sales Navigator

Premium Business works on the standard LinkedIn interface. Sales Navigator adds a separate prospecting workspace with advanced lead and account filters, saved lists, alerts and CRM integrations. If you build lists of target accounts and contact people at them every week, Sales Navigator pays off in time saved. If you prospect a few times a month, Premium Business or a free account is usually enough.

Is LinkedIn Premium Worth It for B2B Sales?

It depends on how you use LinkedIn. Use this checklist:

1. Do you message people outside your network every week? If yes, InMail credits matter. Premium Business gives 15 a month and Sales Navigator 50. Our guide to LinkedIn InMail explains how credits work.

2. Do you build lists of target accounts and leads? If yes, Sales Navigator's filters, lists and alerts are the main reason to pay. Premium Business doesn't include them.

3. Do you want to see who viewed your profile? All Premium plans show a longer history of profile viewers than a free account. On its own, that rarely justifies the cost for sales teams.

4. Do you mostly post content and respond to engagement? Then a free account can be enough. The people who comment on your posts are often warmer leads than cold InMail targets.

5. Would a trial answer the question? Use the free trial for one month and track the conversations and meetings it produces.

What LinkedIn Premium doesn't do

• It doesn't tell you who is interested right now. Premium shows profile viewers, but not the people engaging with your competitors' posts or with the creators your buyers follow.

• It doesn't include email addresses or phone numbers. You'll need an enrichment tool for that.

• It doesn't make cold outreach work. InMail credits get you into the inbox, but replies depend on having a relevant reason to write.

LinkedIn Premium Benefits at a Glance

• InMail credits to message people you aren't connected to

• Longer profile viewer history than a free account

• More search and browsing before limits apply (Business and Sales Navigator)

• Company and applicant insights depending on the plan

• Premium badge on your profile

• Sales tools such as lead lists, alerts and CRM integration (Sales Navigator only)

Frequently Asked Questions

How much is LinkedIn Premium?

In the US, LinkedIn Premium Career costs about $39.99 a month and Premium Business starts at $69.99 a month when billed monthly, with lower monthly rates on annual billing. Sales Navigator Core, LinkedIn's sales plan, costs $119.99 a month. Prices vary by country and billing period, and LinkedIn shows your exact price at checkout.

Is LinkedIn Premium worth it?

LinkedIn Premium is worth it if you message people outside your network regularly or, with Sales Navigator, if you build target account and lead lists every week. It's harder to justify if you mostly post content and reply to engagement, since a free account covers that. A one-month free trial is the simplest way to test it.

What is the difference between LinkedIn Premium Career and Business?

Premium Career is built for job seekers, with applicant insights and 5 InMail credits a month. Premium Business is built for growing a professional network and business presence, with 15 InMail credits a month, more browsing and company insights. Sellers, founders and consultants usually choose Business.

Is LinkedIn Premium the same as Sales Navigator?

No. Premium Career and Premium Business work on the standard LinkedIn interface. Sales Navigator is LinkedIn's sales plan, with a separate prospecting workspace, 50+ sales filters, lead and account lists, alerts, 50 InMail credits a month and CRM integrations. It costs more and is built for people who prospect every week.

Can you cancel LinkedIn Premium at any time?

Yes. You can cancel from your Premium subscription settings, and you keep the features until the end of the billing period you've paid for. To avoid being charged after a free trial, cancel before the trial ends.

The Bottom Line

LinkedIn Premium Business suits sellers who prospect occasionally, Sales Navigator suits those who build lists and reach out every week, and Premium Career is for job seekers. None of them shows you which buyers are paying attention to your market right now. traxy does: it tracks who engages with your posts, your competitors' posts and the creators your buyers follow, matches them against your ICP and sends them to Slack or your CRM, so your InMail credits go to people who already showed interest.

Related reading:

• LinkedIn Sales Navigator: What It Is & How to Use It

• LinkedIn Sales Navigator Pricing

• What Is LinkedIn InMail?

• traxy vs Sales Navigator

• LinkedIn Prospecting: How to Prospect on LinkedIn Step by Step