LinkedIn Engagement Benchmarks (2026): What 1,965 B2B Posts Show

TL;DR: We analyzed 1,965 LinkedIn posts published between August 6 and October 28, 2026 by 48 B2B profiles that traxy tracks, most of them founders, creators and companies in sales and go-to-market software. The median post got 125 engagements: 88 reactions, 27 comments and 1 repost. Measured against follower count, the median post got 0.23 engagements per 100 followers, and that rate falls as audiences grow, from 0.64 for profiles under 10,000 followers to 0.09 for profiles over 100,000. Reactions made up 79% of all engagement, comments 19% and reposts under 2%. The top 10% of posts collected 45% of all engagement. Posting day made little difference.

Key Findings

LinkedIn Engagement Benchmarks by Follower Count

Bigger audiences bring more engagement per post, but a smaller share of followers engages.

Two patterns stand out:

• Engagement per post stops growing at the top. Profiles over 100,000 followers got a median of 182 engagements, close to the 170 for profiles with 50,000 to 100,000, even though their audiences are larger.

• Small accounts have the highest rate and the widest spread. A quarter of posts from profiles under 10,000 followers reached 2.07 engagements per 100 followers or more, while the median post got 16 engagements in total.

Use the band closest to your own follower count when you judge a post. A post with 0.3 engagements per 100 followers is about average for a 30,000-follower profile and well above average for a 150,000-follower one.

How LinkedIn Engagement Splits: Reactions, Comments and Reposts

The median post got one comment for every 3.8 reactions. Reposts are rare: a third of posts got none. Comments are the most useful of the three for B2B sellers, because a comment usually says what the person thinks about the topic, which gives you a reason to start a conversation. Our guide to LinkedIn engagement signals explains how to read each type.

A Few Posts Get Most of the Engagement

The top 10% of posts in the sample collected 45% of all engagement. Across the sample, a post at the 75th percentile got 235 engagements and one at the 90th percentile got 468, almost four times the median.

For anyone reporting on LinkedIn, this means averages mislead. One strong post can lift a month's average well above what a typical post does, so report the median post alongside the total. Our LinkedIn analytics playbook covers which numbers to report.

Does the Day You Post Matter?

87% of posts went out Monday to Friday, with Tuesday and Wednesday the busiest days. Engagement rates were close across the week, between 0.20 and 0.28. Saturday's slightly higher rate comes from a small number of posts, so treat it as a hint, not a rule.

By time of day, posts published between 12:00 and 15:00 UTC (morning in the US East, afternoon in Europe) had the highest median rate, 0.27, against 0.18 for posts published between midnight and noon UTC. For a fuller look at timing, see our guide to the best time to post on LinkedIn.

Engagement Is Not the Same as Pipeline

Engagement counts say how far a post traveled. They don't say whether the people engaging could buy. Across all the people traxy has captured from engagement on posts it tracks for its own team, scored against traxy's own ideal customer profile, 3.2% were rated qualified and 0.3% priority as of November 4, 2026, out of 71,948 people. That ratio depends entirely on the ICP and on which posts are tracked, so yours will differ, but the lesson holds: a post can do well on engagement and bring in few buyers, or the reverse.

That is why we suggest tracking who engages, not only how many. Our guides to LinkedIn engagement tracking and turning engagement into pipeline show how.

How to Use These Benchmarks

1. Find your band. Pick the follower band closest to yours.

2. Calculate your rate. For each post, add reactions, comments and reposts, divide by your follower count and multiply by 100.

3. Compare the median, not the average. Take the median of your last 20 to 30 posts and compare it with the band median and top quartile.

4. Look at comments separately. If your posts get reactions but few comments, ask a specific question or take a clearer position.

5. Check who engaged. Compare the people engaging with your ideal customer profile before deciding a post worked.

Methodology

• Sample: every post traxy recorded from 48 LinkedIn profiles in traxy's own workspace that were published between August 6 and October 28, 2026: 1,965 posts in total. The profiles are ones traxy's team tracks: mostly B2B founders and creators (27 profiles), plus companies and people in the sales and go-to-market software market, and traxy's own team.

• Metrics: reactions, comments and reposts per post as traxy held them when we extracted the data on November 4, 2026, at least a week after each post was published.

• Engagement per 100 followers: (reactions + comments + reposts) ÷ the profile's follower count × 100. Follower counts are a single recent snapshot per profile. This differs from LinkedIn's own engagement rate, which divides by impressions, and impressions aren't available for posts by other people, so the two numbers aren't directly comparable.

• Medians: we report medians and percentiles rather than averages, because a few posts get far more engagement than the rest.

• Days and times are in UTC.

• Privacy: results are aggregated. No person, company or post is identified.

• Limits: 48 profiles is a focused sample of active B2B posters, not a random sample of LinkedIn. The bands over 50,000 followers include only six or seven profiles each, and five profiles account for a third of the posts. Use the numbers as reference points for B2B posting, not as LinkedIn-wide averages.

How to Cite This Research

You're welcome to use these findings. Please cite and link to this page: "LinkedIn Engagement Benchmarks (2026), traxy, https://traxy.ai/blog/linkedin-engagement-benchmarks". We plan to refresh the data each quarter.

Frequently Asked Questions

What is a good engagement rate on LinkedIn?

In our sample of 1,965 B2B posts from August to October 2026, the median post got 0.23 engagements per 100 followers, and the top quarter got 0.51 or more. The rate depends heavily on audience size: the median was 0.64 for profiles under 10,000 followers and 0.09 for profiles over 100,000. LinkedIn's own analytics divides by impressions instead of followers, so its engagement rate gives a different number.

How many likes does an average LinkedIn post get?

The median post in our sample got 88 reactions, 27 comments and 1 repost. It varies with audience size: profiles under 10,000 followers got a median of 14 reactions, and profiles over 100,000 followers got 126.

How do you calculate LinkedIn engagement rate?

Add a post's reactions, comments and reposts. Divide by impressions for LinkedIn's engagement rate, or by your follower count for engagement per follower, then multiply by 100. Use the same method every time so you can compare posts.

Does the day you post on LinkedIn affect engagement?

Not much in our data. Median engagement per 100 followers ranged from 0.20 to 0.28 across the week. Most posts went out Tuesday and Wednesday. Posts published between 12:00 and 15:00 UTC had the highest median rate.

What share of LinkedIn engagement is comments?

Comments made up 19% of all engagement in our sample, reactions 79% and reposts under 2%. The median post got one comment for every 3.8 reactions.

The Bottom Line

For B2B profiles, a typical LinkedIn post gets about a quarter of an engagement per 100 followers, smaller accounts engage a larger share of their audience, and a few posts carry most of the results. Benchmark your median post against your follower band, and check who engaged, not only how many. traxy tracks the people engaging with your posts, your competitors' posts and the creators your buyers follow, matches them against your ICP and sends them to Slack or your CRM.

Related reading:

• LinkedIn Statistics (2026)

• LinkedIn B2B Lead Generation Benchmarks

• LinkedIn Analytics Reporting Playbook

• What Is LinkedIn Engagement Tracking?

• Best Time to Post on LinkedIn

• LinkedIn Social Selling Statistics