Lead generation

How to Find Warm LinkedIn Leads in a Specific City, Country or Region

Find warm LinkedIn leads in one city, country or region: set locations in lead criteria, track local voices, search social intent, run a campaign per city.

By the traxy teamPublished Nov 13, 202614 min read

TL;DR: To find warm LinkedIn leads in one city, country or region, start from people who are active on LinkedIn about the problem you solve, then keep only the ones whose own location is a place you sell to. In traxy you set those locations in your lead criteria (both matching modes require a location match), track the competitors and local voices buyers in that region follow, and give each city its own campaign so no lead gets two campaigns at once.

traxy runs your entire LinkedIn GTM end to end, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. Autopilot means the campaign runs on its own after you test it and approve the launch, or you approve every message. This guide is the regional version of that workflow: where warm leads in one place come from, which criteria to set and how strict to make them, and how to run a separate campaign for each city without messaging the same person twice.

If you only need to narrow a list of post engagers by role, company size, industry and location, read how to filter LinkedIn engagers by job title, company size, industry and location. This page covers the whole regional job: sources, criteria, search and campaigns per city.

How do I find warm LinkedIn leads in a specific city or region?

Combine three things: a source of LinkedIn activity that buyers in that region see, a hard rule that only people in that region count as leads, and outreach scoped to that place. A location filter on its own gives you everyone who lives somewhere. Activity on its own gives you whoever happened to engage, from anywhere. You need both at once: people in Munich, Lisbon or the Nordics who recently liked, commented on or wrote a post about the problem you solve.

Here is the workflow in traxy, step by step:

Write down where you sell. List the cities, countries or regions you can serve, at the level where you would take a deal. "Germany, Austria and Switzerland" is a different job from "Berlin only".
Set them as locations in lead criteria. In Targeting > Lead criteria, locations sit with the people criteria (roles, departments, seniority and locations). A person only counts as a lead with a 50%+ match to your ICP, and in both matching modes the location has to match (lead criteria docs).
Pick sources that buyers in that region engage with. Track the local competitors, creators, company pages and single posts your buyers there follow. traxy qualifies the people who engage with them.
Search social intent for the need in that market. Describe the buyer and the need in plain English and search 71M+ scanned LinkedIn likes, posts and comments.
Review the leads and save one shared view per city. Every lead shows the post or comment behind it and is labeled Warm, Related or Activity by how strong the evidence is.
Run one campaign per view. Each campaign researches every lead, prepares personalized LinkedIn and email messages, and sends from your own connected accounts after you approve it. Campaign priority makes sure no lead gets two campaigns at once.

The difference from a database search is the evidence. LinkedIn Sales Navigator lists a Geography filter for people and a Headquarter Location filter for accounts on its advanced search filters page (checked November 2026), and that is a good way to see everyone in a place. It doesn't tell you who in that place is talking about your problem this week. For how to stack Sales Navigator filters, see the 10 Sales Navigator filters for ready-to-buy leads. For what makes a lead warm in the first place, see how to find warm, high intent leads on LinkedIn.

Why your leads skew to your own network's country

A common complaint from teams that sell abroad: the leads keep coming from their home market. A founder with a mostly US network who sells into Europe finds that most of the people engaging with their posts are in the US. That isn't a bug in any one tool. Engagement-based lead finding inherits the audience of the posts you start from.

Your own posts reach your own network first. Your connections and followers see your posts before anyone else, so the people who like and comment mostly live where your network lives.
Creators have home markets too. A popular creator in your niche may have a large following, but if most of it is in one country, so are their engagers. Tracking them fills your list with that country.
Big global topics pull in big markets. Broad posts about a category attract engagers from the largest LinkedIn markets, so a small target region gets drowned out.

There are two fixes, and you need both. First, a location rule, so off-region engagers never become leads in the first place. Second, different sources, so the posts you watch are seen by people in the region you want. A location rule alone only cuts your list: if 90% of the engagers you watch are outside your region, the rule removes them and leaves you with a short list. It narrows, it doesn't create. The next three sections cover the rule, the sources and the search.

Setting locations in lead criteria, and how strict to be

Set your regions once in Targeting > Lead criteria, and traxy applies them to every source: tracked profiles, posts, company pages and the rest of your signals. Locations in lead criteria are a people criterion (with roles, departments and seniority); company size, industry, revenue and funding stage are the company criteria.

Prioritize quality or Find more opportunities?

Lead criteria have a setting called "How strict should trax be?" with two modes (lead criteria docs):

Prioritize quality: leads must match your selected job titles, locations and company sizes.
Find more opportunities: leads must match on location, while titles, sizes and industries only influence the score.

For regional selling this is the useful part: even the looser mode keeps your territory. If you can only serve one region, location is the line you never want crossed, and both modes hold it, as long as location stays Required under Advanced targeting. So the choice between modes is about roles and company size, not geography. Pick Find more opportunities when headlines are vague or your buyer has many job titles, and Prioritize quality when the role is narrow and you would rather have fewer, tighter leads.

Required, preferred and excluded locations

Turn on Advanced targeting to set each criterion to Required or Preferred. Required criteria must match; Preferred ones affect fit but aren't mandatory. For a regional campaign, keep location Required.

Exclusions rule out titles, locations or company traits you never want. Use them for the places inside a broad region that you can't serve, for example a country inside a wider region where you have no entity or no language support. Review exclusions next to your included locations so they don't conflict.

How wide should the location be?

List places at the level you would sell. If you serve a whole country, list the country rather than its five biggest cities, or you will miss buyers in smaller towns. If you only take meetings in person in one city, list that city and expect fewer leads. Locations on LinkedIn profiles are written by the members themselves, at city, metro area or country level, so look at your first leads and widen the location if people you would want are missing.

What happens to the leads you already have?

After you save new criteria, traxy can check your active leads and offer to move the ones that no longer match to Done. You confirm the move, or choose to keep them. Saving alone moves nothing. This matters when you narrow from "Europe" to "the Netherlands": you decide whether the old leads from other countries leave the active list.

If your region rule is about where the company operates rather than where the person lives (say, companies with an office in Singapore), that's not the location field. Ask for it as a research fact in the campaign instead, covered below.

Tracking the voices buyers in that region follow

Tracking is how you change the source, which is the main fix for network skew. In traxy you track LinkedIn people, single posts and company pages, and traxy qualifies whoever engages with them against your lead criteria, location included (tracking docs).

Who to track for one region

Local competitors. The vendors your buyers in that market compare you with. People engaging with their posts are already thinking about the category. Tag them as competitor.
Regional creators and operators. The people buyers in that country read: local founders, practitioners and consultants who post in your niche. Tag them as influencer.
Local investors and accelerators. If you sell to startups in one city, the funds and programs there post to exactly that audience. Tag them as investor.
Company pages. Regional industry associations, local media in your niche and event organizers. Tracking a company page finds people who engage with its posts, not every employee of that company.
Single posts. One post by URL, such as an announcement of a local conference or a viral thread in that market. Useful for one-off moments that you don't want to follow forever.

To track a profile: Targeting > People > New > Track profile, paste the LinkedIn URL, pick the relationship (competitor, teammate, influencer, investor or custom) and confirm. The first discovery checks the profile's recent posts for qualified leads; after that, traxy follows the most recent posts the profile publishes. Use Track post for a single post by link and Track company for a company page.

How to test a regional source before you commit

Before you track a creator, paste one of their recent posts as a single post and look at who qualifies. If most engagers fail your location rule, that creator's audience lives somewhere else, however big it is. Keep the sources whose engagers pass your ICP and your region, and drop the rest. The candidate count you see is the number of people to evaluate, not a promise of qualified leads, so judge a source by the leads it produces. For a longer method, see who to track on LinkedIn to find leads.

Tracking waits for posts from the people you follow. Social intent search goes the other way: you describe the person and the need in plain English and search 71M+ scanned LinkedIn likes, posts and comments. Each person comes back with the post or comment behind them and how well they fit. Those 71M are engagements, not people or buyers.

For one region, write the query the way you would brief a colleague, and put the market in it: "finance leaders at logistics companies in the Netherlands asking how to automate invoicing", or "agency owners in Dubai looking for help with LinkedIn outreach". Then check each result's location and source post before you act on it. A search result is evidence of a need, not proof the person sits in your territory, so check fit and location before you add anyone to a campaign.

A few ways to make regional searches sharper:

Use local names. Mention the competitors, regulations, tools or events that only people in that market talk about.
Search the problem, not the product category. Buyers describe pain in their own words long before they name a category.
Run it from your AI chat. With the traxy MCP you can run the same search from Claude, ChatGPT, Codex, Cursor or Grok.

For how the search works and what it returns, see what is social intent search?.

One campaign per city: keeping audiences apart

Once leads in several places are coming in, don't put them all in one campaign. A buyer in Lisbon and a buyer in Stockholm need a different local reference, a different case study, maybe a different sender and a different time of day. One campaign per city (or per country) keeps each message relevant, and lets you see which market responds.

Step 1: save a shared view for each city

In Leads, filter the people you need and save the result as a shared view with a clear name, such as "Lisbon, warm". You can also ask trax, the traxy agent, to filter the leads you already have, which doesn't use capacity. Campaigns use shared views as their audience (saved views docs).

One detail worth knowing: a view built from table filters updates as new matching leads arrive. When you ask trax to save a search that depends on text or topics, it saves a fixed audience of the leads matched at that moment, and new matching people don't join it automatically. For a city campaign that should keep growing, use a filter-based view, or re-save the trax audience when you want to add newer leads.

Step 2: set campaign priority so nobody gets two messages

Campaigns run in priority order. A lead goes to the first campaign it fits and is not researched or messaged by two unfinished campaigns at once (manage campaigns docs). That is what keeps overlapping regional audiences safe. Review priorities so the narrow city campaigns come before the country one: then a lead in Porto goes to the Porto campaign, and the rest of Portugal falls through to the national one. Review priorities whenever two audiences overlap.

Step 3: run several regions at once

Because priority stops double messages, you can run many campaigns at the same time, one per city, country or signal, and pause any of them on its own. Open Outbound > Campaigns to see which are live, paused or needs a destination, and use Change with the Agent to adjust one.

How does the outreach to a regional audience run?

This is the second half of traxy: LinkedIn and email outreach to the leads you found, from your own connected sender accounts. Create a campaign in Outbound > Campaigns, or ask trax, and give it three things: the audience (the city's shared view), your offer, and the research you need on each lead (create a campaign docs).

Research on each lead. The campaign researches every lead for the facts you ask for before any message is prepared. For regional campaigns, useful facts are whether the company has an office in that city, whether the person spoke at or attended a local event, or what the post that made them a lead was about. When a required fact isn't found, the lead stays in traxy and you can choose to skip it in the campaign.
Grouping by signal. traxy groups the leads by signal and prepares a personalized message variant for each group, using the evidence: the post they commented on, the competitor they engaged with, the local topic they wrote about.
Enrichment. traxy finds a work email, so the same campaign can run LinkedIn and email steps.
Test with nothing sent. Run the plan on sample leads and read the research and drafts. This is where you check that the local reference, the case study and the tone fit that market.
Launch review and approval. Before launch you see who joins and who is skipped, and resolve anything still needed. You choose whether you approve each message in a review queue, or the campaign sends on its own once you approve it.
Outreach on autopilot. After that approval, the campaign runs on autopilot from your connected accounts. Replies, unsubscribes and hard bounces stop the sequence, and replies land in one inbox.

If you have a teammate based in the region, connect their account and choose it as the sender for that city's campaign. You can also run campaigns from the traxy MCP: draft, test, launch, manage sequences and senders, and reply in the inbox, with the AI asking for your yes in chat before anything sends or launches.

What are the limits?

A location rule narrows; it doesn't create leads. A small city with few active LinkedIn users in your niche will give you a short list. Widen to the metro area or the country, or add sources that people there follow. Low supply calls for better or broader targeting and sources.
Profile locations are self-reported. Some people list a country, some a metro area, some an old city. Check your first leads and widen the location where people you want are missing.
Locations are a people criterion. In lead criteria they sit with roles, departments and seniority. If you need the company to operate in a region, ask for it as research on each lead.
Engagement is not a decision to buy. A like or comment shows interest in a topic. Keep the first message about that topic and keep the ask small.
Company page tracking covers engagers with its posts, not every employee or every buyer at that company.

FAQ

Can I target several cities or countries at once?

Yes. List every location you sell to in lead criteria, and traxy keeps leads from all of them. Then split them into one shared view and one campaign per city or country, so each gets its own message.

Does traxy filter by the person's location or the company's?

Locations in lead criteria are a people criterion (with roles, departments and seniority). To check where the company operates, ask for it as a research fact in your campaign.

Will the looser matching mode bring in leads from other countries?

No. In Find more opportunities, location is the one field leads must match; titles, sizes and industries only affect the score. Prioritize quality requires location too. Both hold as long as location stays Required under Advanced targeting.

Why are most of my leads in my home country?

Because the posts you watch are seen mostly by people there. Set your target locations in lead criteria, then track competitors, creators and company pages that buyers in your target region follow, and search social intent with the market in the query.

How do I stop the same lead getting two city campaigns?

Campaign priority. Campaigns run in priority order, and a lead goes to the first campaign it fits; it isn't researched or messaged by two unfinished campaigns at once. Review priorities so the narrow city campaigns come before the country one.

Can I exclude a country or city?

Yes. Exclusions in lead criteria rule out locations, titles or company traits you never want. Check them against your included locations so they don't conflict.

Is Sales Navigator's Geography filter enough?

It's good for listing everyone in a place. It doesn't show who in that place is engaging with your topic now. You can use both: Sales Navigator for account mapping, and engagement-based leads for who to message first.

Does traxy send the outreach, or only find the leads?

Both. traxy runs LinkedIn and email sequences from your own connected sender accounts. You test on sample leads with nothing sent, review the launch and approve it, then the campaign runs on its own, or you approve every message. See LinkedIn outbound.

Can I run this from Claude or ChatGPT?

Yes. With the traxy MCP you can search social intent, list and research leads, and draft, test and launch campaigns from Claude, ChatGPT, Codex, Cursor or Grok, with a yes in chat before anything sends.

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