How to find the decision maker at a company where someone engaged on LinkedIn

TL;DR: To find the decision maker at a company where someone engaged with your LinkedIn content, start from the engager's company instead of the engager: list the other people there who fit your ICP, pick the person who owns the problem you solve, and contact them with a plain, role-based message, while you answer the engager about their own comment. In traxy, Leads > Companies groups your leads by company, the company panel's People tab shows the people in your view and other available people at that company, and from Claude or ChatGPT the traxy MCP can find people at a company, so you can reach the buyer with LinkedIn and email outreach you approve.

traxy runs your entire LinkedIn GTM end to end, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. On autopilot means you test a campaign on sample leads with nothing sent and approve the launch once, then it sends on its own from your own connected LinkedIn accounts and mailboxes. If you would rather check everything, approve every message in a review queue instead. This guide covers both halves for one common problem: the person who engaged is interested, but someone else at that company makes the call.

Last checked: November 12, 2026, against traxy's docs for reviewing companies, the MCP tools catalog and using signals in outreach.

How do I find the decision maker at a company where someone engaged with my LinkedIn content?

Treat the engagement as a signal about the company, then find the person at that company who owns the problem, check that they fit, and reach them with a message that is honest about why you are writing. The engager stays on your list too, with a message about what they said.

Here is the whole workflow, step by step:

1. Read the engagement first. Open the post or comment behind the lead and check its date. A comment asking how to fix a problem is a stronger reason to look at the company than a like on a broad industry post.

2. Check the engager's fit. In traxy, a person only becomes a lead with an ICP match of 50 percent or higher, and every lead shows the post or comment behind it. If the engager is a strong fit and senior enough, they may be the buyer already. If not, move to the company.

3. Name the role that owns the problem. Write down the one or two titles that usually decide on what you sell. If you sell outbound programs, that might be the head of sales or the founder at a small company, with RevOps as a second contact. Your lead criteria in traxy already hold the roles, departments and seniority you sell to, so use the same list.

4. List the people at that company. In traxy, open Leads, switch to Companies and open the company. The People tab shows the people in your current view and other available people at that company. From an AI client connected over MCP, ask traxy to find people at the company.

5. Check each candidate. Look at role, seniority and ICP match, and whether they have a signal of their own. Someone at the company who also commented on a relevant post is now your best first contact.

6. Get contact details. Look up a work email (and a phone number for eligible leads) on the leads you plan to contact. A lookup is not a guarantee that a usable address exists, so check the result.

7. Put the people into a campaign. Save them as a shared lead view and use it as the campaign audience. The campaign researches each lead for the facts you choose, groups leads by signal and prepares a personalized LinkedIn and email message for each group.

8. Test, review and approve. Run the campaign on sample leads with nothing sent, check who joins and who is skipped at launch, then approve. Replies, unsubscribes and hard bounces stop the sequence.

Doing this by hand works for one or two companies: search LinkedIn for people at the company with the titles you wrote down, check that their profile still lists the company as their current employer, and keep a sheet with the engager, the post, the date and the people you picked. The traxy steps below replace the sheet when you do this for many companies at once.

Why the person who engaged often isn't the buyer

The people who react to and comment on LinkedIn posts are often the people closest to the work, not the people who sign off on a purchase. A sales manager comments on a post about SDR ramp time because they live with it every day. The VP of Sales who owns the budget may never comment on anything.

There are a few common reasons the engager is not your buyer:

• They do the work, someone else decides. Individual contributors and managers engage with practical posts. Budget owners often read without engaging.

• They are peers, not prospects. Posts in your space attract other vendors, consultants, recruiters and job seekers. That is why traxy checks every engager against your ICP before they count as a lead.

• They are at the right company in the wrong role. Marketing engaged with a sales post, or an engineer engaged with a post about a tool their ops team buys.

• They moved. Profiles change. Check the current employer before you treat someone as a way into a company.

None of this makes the engager useless. Someone who already cares about the problem can be the person who brings your message to the decision maker. That is why the engager gets their own message, and why the decision maker hears about the topic, not about their colleague. For how fit and signal work together, see ICP match score vs signal strength.

One more boundary: engagement shows that a topic is on someone's mind. It is not proof of a decision, a budget or a project, and an ICP match is a fit score, not a probability that the company will buy.

How do you see every matching person at a company in traxy?

Open Leads and select Companies. traxy groups the leads in your current view by company, and the company panel lists the people in your view and other available people at that company (review companies).

1. Open the Companies view. In Leads, choose Companies. People and Companies use the same audience filters, so a filter you set for people (for example a signal label or an ICP match range) also shapes the company list.

2. Read the company row. Each row shows the matching people count, best ICP match, latest signal, industry, size and available research. A company with three matching people and a recent signal deserves a closer look than one with a single like from last quarter.

3. Expand the row or open the panel. Expanding a row shows its people. The company panel has an Overview tab for company information, a People tab for people in the current view and other available people at that company, and an Ads tab for recorded Meta ads.

4. Pick the people you want. Choose Show their people for selected companies, or open a company's people count, to go back to People with a company filter. There you can check each person's role, ICP match and signals.

5. Save the audience. Save the filtered list as a new view and share it with your workspace, because campaigns use shared views (filter and save audiences). Clear the company filter when you want the broader audience again.

6. Keep watching the company. Use Track company to follow its public LinkedIn activity. traxy reads the company page's posts and qualifies the engagers who fit your ICP. Tracking a company finds engagers with its posts; it does not add every employee as a lead. More in how to find leads from LinkedIn company page engagers.

A note on what this view is and isn't. Grouping leads by company shows you which qualified people at an account engaged and how well they fit. It is not a verified buying committee: traxy does not confirm who reports to whom or who signs. Use titles, the research on each lead and your own conversations to decide who the decision maker is. Our account intelligence guide covers rolling engagement up by account in more depth.

Finding other people at the company from Claude or ChatGPT

Connect traxy to Claude, ChatGPT, Cursor, Codex or Grok through the traxy MCP, then ask in plain English for the people at a company. The public MCP catalog includes a tool that finds people at a company and tools that read account reports (MCP tools).

The tools that matter for this job:

• traxy_find_company_people: find people at a company.

• traxy_get_account_report: read one account report. traxy_list_account_reports lists them.

• traxy_list_lead_signals and traxy_list_lead_engagements: read a lead's signals and recorded engagements, so you can see what each person did.

• traxy_add_lead: add a lead from LinkedIn, when the person you want is not in your workspace yet.

• traxy_enrich_lead_contact: request contact details for a lead.

An example request:

"In my traxy workspace, a sales manager at Acme commented on a post about SDR ramp time. Read the Acme account report, then find people at Acme in sales leadership or RevOps. For each one, show the title, ICP match and any signal of their own, and tell me who you would contact first and why."

Then check the answer the same way you would in the app: confirm each person's current role, read their signals and decide who goes into the campaign. The tools you can use depend on your connection's scopes and your workspace role, and seeing a tool in the catalog does not grant permission to use it in every workspace. Pass the workspace on each request. Setup is in connect an AI client, and find and review LinkedIn leads from Claude walks through it.

You can run the outreach from the same chat. Every customer can draft, test and launch campaigns, manage sequences and senders, and reply in the inbox through the traxy MCP, and the AI asks for your yes in chat before anything sends or launches.

Who to contact first, and how to mention the signal honestly

Contact the person who owns the problem and fits your ICP first. If someone at the company has both the right role and a signal of their own, start with them. Then write each message from that person's own evidence, never from what a colleague did.

traxy's guide to using signals in outreach matches the angle to the evidence:

The decision maker you found through a colleague usually sits in the last row: they fit, but they did not engage. So write a factual introduction based on their role and the problem, and leave the colleague out of it. "Your sales manager commented on our post" reads as surveillance, and the colleague did not share it with them. Mentioning the topic is fine: you know it matters at that company.

Two short examples, written to show the angle (not results):

• To the engager, about their comment: "You mentioned new SDRs take a quarter to ramp. What has shortened it most on your team so far?"

• To the VP of Sales, role-based: "I work with sales leaders at software companies on how fast new SDRs reach quota. Is ramp time something you are looking at this year?"

In a traxy campaign, leads are grouped by signal and each group gets its own message variant, so the engager and the decision maker can sit in different groups with different openings. The campaign test shows you the research and drafts on sample leads before anything sends. For more on writing from the signal, see how to turn a LinkedIn signal into a message.

Reaching two or three people at one account

Reach two or three people at one account when the deal needs more than one person, but stagger them, give each a different reason, and keep one owner on your side so the account doesn't get four messages in a day.

1. Pick the roles. Usually the owner of the problem, the person who engaged and one person who would run or use what you sell. Our LinkedIn ABM guide covers mapping roles at an account.

2. Give each person their own reason. The engager hears about their comment. The decision maker gets a role-based introduction. The operator gets a message about the work they do.

3. Stagger the start. Start with the person most likely to reply, and wait a few days before the next one.

4. Keep one owner. In traxy, assign the leads to one teammate and add tags or notes so nobody else doubles up.

5. Let the launch review catch overlaps. Campaigns run in priority order so one lead never gets two campaigns at once. Before launch, traxy shows who joins, which leads another unfinished campaign holds and who a completed campaign contacted before (review and launch).

6. Watch the inbox. traxy keeps one conversation per lead across LinkedIn and email. A reply stops that person's sequence. If the conversation moves forward, pause the other leads' sequences at that company and take over yourself.

Add anyone who asks not to be contacted to Do not contact under Settings, which stops outreach to that email or LinkedIn profile. For the outreach half in detail, see LinkedIn outbound with traxy.

What traxy does and doesn't do here

• It does: find high intent leads from LinkedIn activity, keep only people with a 50%+ ICP match, show the post or comment behind each lead, group leads by company, show other available people at a company, find people at a company through the MCP, research each lead in a campaign and run LinkedIn and email outreach from your own connected sender accounts after you approve.

• It doesn't: verify an org chart or a buying committee, tell you who signs, or prove that a company is ready to buy. Sending needs connected sender accounts.

• Missing data means unknown. A company with one engaged person may have others who read without engaging. A contact lookup may come back empty.

• Results vary. This guide shows the workflow. It doesn't promise replies or meetings.

FAQ

Can traxy tell me who the decision maker is at a company?

Not as a verified fact. traxy shows the people at a company with their titles, ICP match and signals, and a campaign can research each lead for the facts you ask for. Deciding who signs is still your call, based on roles and conversations.

Is the person who liked my post automatically a lead?

No. traxy checks every engager against your lead criteria, and only people with a 50%+ ICP match become leads. Each one keeps the post or comment behind it.

Should I tell the decision maker that their colleague engaged with my post?

No. Message each person about their own activity. For someone who didn't engage, use a factual, role-based introduction and mention the topic, not the colleague.

Can I find people at a company who haven't engaged with anything?

Yes. The company panel's People tab shows other available people at that company, and the traxy MCP can find people at a company. Check each person's fit before you add them to a campaign.

Does tracking a company add all of its employees as leads?

No. Tracking a company reads its LinkedIn page posts and qualifies the engagers who fit your ICP. It doesn't add every employee, and company tracking is separate from the people you track individually.

Can I do this from ChatGPT or Claude?

Yes. Connect the traxy MCP, ask for the people at a company and the account report, then draft, test and launch the campaign from chat. The AI asks for your yes before anything sends.

Does traxy send the messages, or do I need another tool?

traxy sends LinkedIn and email sequences from your own connected LinkedIn accounts and mailboxes, after you approve the launch or each message. You can also route leads to tools such as HeyReach, Clay or a webhook if your team sends elsewhere.

Related reading

• Account intelligence from LinkedIn engagement

• How to find leads from LinkedIn company page engagers

• LinkedIn account-based marketing guide

• ICP match score vs signal strength

• How to turn a LinkedIn signal into a message

• LinkedIn outbound with traxy