How to find leads from the people who engage with a LinkedIn company page

You find leads from a LinkedIn company page by looking at the people who react to, comment on or share its posts, then keeping only those who fit your ideal customer profile. Most engagers on a company page are employees, job seekers and peers. In traxy you can follow a company, or add one of its posts by link, and traxy checks each engager against your lead criteria so the short list is people who fit, with the post that brought them in.

Why look at company page engagement at all?

Company pages post about launches, customer stories, events, product changes and hiring. When a buyer engages with one of those posts, they are telling you which topics and which vendors they are paying attention to. That is useful context, and it sits next to a lot of noise.

Three kinds of company pages tend to be worth watching:

• Your own page. People who engage with your launch or customer story posts already know your name.

• Competitors' pages. People engaging with a competitor's product post are looking at the problem you solve. Some are their customers, some are evaluating, some work there.

• Adjacent pages. Partners, tools your buyers use, and event organizers in your market. Their audiences overlap with yours without being in a buying conversation with a competitor.

Who engages with company page posts?

Company page posts, especially hiring and culture posts, attract a high share of the first three groups. A large engagement count on a company post does not mean a large number of leads. In traxy, candidate counts describe people to evaluate, and the qualified count can be much lower (track people, posts and companies).

How do you do it in traxy?

1. Set your lead criteria first

Open Lead criteria and describe who you sell to: roles, seniority, company size, industry and the niche keywords that separate a buyer from a broad audience (lead criteria). Then open Signals and describe the problems and topics connected to your offer (signals). This is what removes most employees, job seekers and peers before you look at anyone.

Example prompt in trax:

"Review our lead criteria and suggest changes so employees of the companies we follow and people in recruiting roles do not qualify."

2. Exclude companies you never want as leads

Add your own domain, and any competitor whose employees you never want to see, to Settings > Blocklist (blocklist). The blocklist excludes a company's domain from future lead discovery. This is a quick way to keep the company's own staff out of the results when you follow its page.

3. Add the company page or a specific post

In traxy, the place where you follow LinkedIn sources has three lists: people, posts and companies. Choose Track company, review the company and the relationship, and confirm. Keep company pages separate from the people you follow individually.

When you care about one post, such as a competitor's launch announcement, add that post by its link with Track post. Review the candidate scope before you confirm Find leads. Processing can take time, so check the result before you submit the same request again (track people, posts and companies).

Example prompt in trax:

"Find leads from this post: {company post link}. I want people who fit our ICP, not employees of {company}."

4. Review the people, not the counts

Open Leads and filter to the post or the source. For each person, read the role, company, ICP match and the signal (review qualified leads). The signal label tells you how close the evidence is to your offer:

• Warm: a direct signal relevant to your offer

• Related: contextual evidence related to your offer

• Activity: observed activity with a weaker link to your offer

• ICP match: fit without a recorded signal of the other types

Open the Signals tab to see what the person engaged with and the source link where available. Counts across several posts can include the same person more than once, so review the people themselves.

5. Give feedback and save the audience

Mark people as Good fit or Bad fit and say why ("works at the company", "recruiter", "student"). Feedback records your judgment. It does not rewrite the score, so review any proposed criteria change separately (qualification). Save the people you want to work with as a shared view, for example "Competitor launch engagers".

What should you say to someone who engaged with a competitor's post?

Talk about the topic of the post. Do not tell them you saw them engage with a competitor, and do not assume they are unhappy with that competitor. The docs give the same advice: use the topic as context when the interaction supports it, and avoid claiming they endorse every idea in the post (use signals in outreach).

Two examples, written as illustrations. Slots are in braces.

"Hi {first_name}, saw the conversation about {post_topic} this week. We put together a short comparison of how {company_type} teams handle it. Want me to send it over?"

"{first_name}, quick one. If {post_topic} is on your list this quarter, I have a two-page checklist we use with {company_type} clients. Happy to share it."

If the evidence is thin, a plain role-based introduction is more honest than an invented reason. Skip the lead if you cannot write a first line that is true.

What can you do with the list next?

• Work it yourself. Assign leads, add notes and tags so your team knows who is handling whom (tags, notes and assignments).

• Send it to your team. Route the saved view to a Slack channel or another tool (route leads).

• Run outreach. Ask trax to create a campaign for the saved view, test it, and approve the launch (create a campaign).

What are the limits?

• Engagement shows attention, not intent to buy. It does not show budget, authority or timing.

• Readers who never react do not appear. traxy works from visible engagement.

• Some posts produce no leads. A hiring post or a culture post can bring in hundreds of reactions and no one who fits.

• Company and person sources are different. Follow the people at a company who post (founders, sales leaders) as people. Their posts often attract a different audience than the brand page.

FAQ

Can I see who engages with a competitor's LinkedIn company page?

You can see the people who publicly engage with its posts. In traxy, follow the company or add a specific post by link, and the engagers are checked against your lead criteria.

How do I keep the company's own employees out of my leads?

Add the company's domain to the Blocklist and tighten your lead criteria. Mark any that slip through as a bad fit with a reason.

Is a like on a competitor's post a buying signal?

It is a sign of attention to the topic. Treat it as a reason to look at the person, then decide based on fit and the post's subject.

Should I follow the company page or its founder?

Often both. Company pages and individual profiles attract different audiences, and traxy keeps them as separate sources.

Does adding an older company post work?

Yes. Add the post by its link and review the candidate scope before you confirm.

Related reading

• How to see who engages with competitor LinkedIn posts

• LinkedIn comments as buying intent

• LinkedIn engagement signals explained

Want to see who is engaging with the company pages in your market? Start with traxy.