Lead generation

Find leads from any LinkedIn post with the Traxy agent

Paste a LinkedIn post link into the Traxy agent, review the people who engaged and fit your ICP, then build a campaign around that post. Steps and limits.

By the traxy team5 min read
Find leads from any LinkedIn post with the Traxy agent — traxy blog

To find leads from a LinkedIn post in Traxy, open the trax chat and ask it to find leads from the post, with the link. Traxy looks at the people who engaged, keeps those who fit your ideal customer profile, and shows you why each one is relevant. You can then build a campaign around the post. Nothing sends until you approve it.

What does "find leads from a post" mean?

Every LinkedIn post leaves a trail of people who liked, commented or reposted. Most of them are not your buyers. A few are, and the post tells you something about each of them: they chose to engage with a topic related to your offer.

Finding leads from a post means turning that trail into a short list. Traxy checks each person against the lead criteria in your workspace. A person qualifies when the ICP match reaches at least 50 percent, and the lead keeps the evidence behind it, such as what they engaged with.

The post can be yours, a competitor's, a creator's in your market, or a post by a customer. What matters is that the people engaging with it resemble your buyers.

How do you do it step by step?

  1. Pick a post that attracts your buyers. Look at who tends to comment. If the comments come mostly from peers or people selling services, expect few qualified leads.

  2. Open trax and paste the link. Say what you want: for example, "Find leads from this post: {link}". The trax docs suggest saying whether you want to inspect the post, find similar posts, or work with its audience.

  3. Review the approval card. Discovery requests show capacity information, so you can see what the request will use before you start. Existing-lead searches inside your workspace do not use capacity for new leads.

  4. Check the candidate scope. Counts at this stage describe people to evaluate, not a guaranteed number of qualified leads. Processing can take time, so inspect the result before you submit the same request again.

  5. Open the leads. For each person, read the role, company, ICP match and the signal. Signals use four labels. Warm means a direct signal relevant to your offer. Related is contextual evidence. Activity is observed activity with a weaker link to your offer. ICP match means fit without a recorded signal of the other types.

  6. Give feedback. Mark a lead as a good fit or bad fit and say why. Feedback records your judgment. It does not rewrite the person's score.

  7. Build a campaign around the post. Ask trax to create a campaign for the leads you kept. It will propose an audience and a plan, and ask about anything it is missing.

None of these steps contacts anyone. Contact happens only after you launch a campaign.

What can you do with the leads once you have them?

Three common next steps:

  • Work them yourself. Save a view, add notes, assign leads to teammates and send them to your tools.

  • Send them to your team. Route leads to Slack or another destination. See route leads to other tools.

  • Run outreach. Build a campaign with LinkedIn and email steps. The campaign is tested before launch, and the test prepares research and previews without sending anything. When the sample looks right, you review the audience, the steps and the sender, then confirm Launch. That confirmation is the approval.

A reaction alone does not show that someone read the whole post or wants to buy. The docs say to keep your wording proportional to the evidence, so a message to a lead found this way can refer to the post and the topic without implying more. The warm lead outreach guide has examples of that tone.

What else can you ask trax?

The same chat handles more than one kind of request. Examples:

Ask

What you should expect

"Find leads from this post: {post link}"

The qualified people engaging with that post, then a campaign built around it

"Find posts about XYZ"

A filtered feed of posts on a topic, so you can pick ones to engage with or work

"Find posts from my leads"

A feed of posts from people already in your workspace

"Find more leads engaging with personal branding"

A list of leads on a topic you name

"Adjust my ICP and signals to our new website"

A proposed update to your criteria and signals based on your current site

Changes to your configuration show the proposed values on an approval card before they apply. A draft or recommendation is not a completed change, so check the result after you approve.

Which posts are worth the effort?

A post is worth working when three things line up.

  • The topic sits close to your offer. A post about hiring a first sales team attracts a different crowd than a post about office life.

  • The audience looks like your buyers. Open the comments. If you can picture most of the commenters as customers, run it.

  • The engagement is recent. A reaction from this week tells you more than one from last year. Ongoing checks on a profile you follow cover the five most recent posts published after you added it. For an older post, make a specific request.

Pods and engagement trading inflate comments without adding buyers. Our guide to LinkedIn engagement pods covers them, and the piece on buying intent in LinkedIn comments covers how to read a comment.

What does this not tell you?

  • Budget or timing. Engagement is evidence of relevance. It does not tell you whether a person can buy or when.

  • A guaranteed number of leads. Candidate counts describe people to evaluate. The qualified count can be lower, and may be zero for a post with the wrong audience.

  • That a message was sent. A successful campaign test does not mean anything went out. Check the campaign and each lead's status after launch.

  • Who read the post. Traxy works from visible engagement, so people who read without reacting do not appear.

Frequently asked questions

Do I need to connect my LinkedIn account to find leads from a post?

No. Discovery does not need a LinkedIn connection. Sending outreach does, because it needs a configured sender.

Can I use a post that is more than a few weeks old?

Yes, with a specific request for that post. Ongoing checks on a followed profile cover its five most recent posts after you added it.

How is this different from following a profile?

Following a profile watches its new posts over time. Finding leads from a post looks at one post you choose.

Will trax message the people it finds?

Only through a campaign you have tested and launched. Sending a single step is an approval, and activating a sequence approves the enrollment of the selected lead. Replies, unsubscribe requests and hard bounces stop active outreach.

What if I get no qualified leads?

Check whether the post's audience matches your criteria, whether your lead criteria are too narrow, and whether the request finished processing. The docs have a page on what to check when no qualified leads appear.

Can I do this from Claude or another AI client?

Traxy offers an MCP connection for compatible clients. See connect an AI client.

Try it on one post

Pick a post your buyers engage with, paste the link into trax and see who qualifies. If you run an agency, book an agency demo and bring a client's post.

Related reading: how to generate leads from LinkedIn engagement and LinkedIn engagement signals explained.

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