LinkedIn's Network feed test: what it means for who engages with your posts

LinkedIn is testing a separate Network feed that shows posts from your connections and the people you follow, starting in the US, India, the UK and Australia. Nobody outside LinkedIn knows yet how much it will change reach. For a B2B seller, the useful response is to measure who engages with your posts, not how many, before and after the test reaches your audience. In traxy, follow your own profile, compare qualified engagers by post and by date range in Insights, and check whether people who fit your buyer profile keep showing up.

What is LinkedIn's Network feed?

On October 15, 2026, LinkedIn said it is testing "a dedicated Network feed that brings posts from your connections and people you follow, making it easier to keep up with the people you know and trust." The test is rolling out in select markets, starting with the U.S., India, U.K. and Australia (LinkedIn News). The Verge described it as a feed that only shows people you know (The Verge, October 16, 2026).

LinkedIn describes it as a dedicated feed. The main feed, with recommended posts from people you do not follow, is still there, so the test adds a second place to read posts.

How could it change who sees your posts?

LinkedIn has not published reach numbers for the test, and we will not guess them. What we can reason about is who the Network feed favors.

• Your connections and followers get a feed where your posts compete with fewer strangers' posts.

• People who do not follow you only meet your posts in the main feed, through recommendations, reshares and comments.

If the test spreads and people use the Network feed, the makeup of your followers matters more. A founder whose followers are mostly peers and other founders may see more engagement from peers. A founder whose followers include buyers may see more engagement from buyers. Raw engagement could go up while the share of buyers goes down, or the other way round.

That is why the number to watch is qualified engagers per post, not total reactions.

What should B2B posters watch during the test?

How do you measure your engagers with traxy?

This workflow happens inside traxy. Each step links to the docs page it comes from.

1. Describe your buyer

Open Lead criteria and set the roles, seniority, company size, industry and keywords that make someone a buyer (lead criteria). Open Signals and describe the topics your posts cover (signals). A person counts as qualified only with an ICP match of at least 50 percent, so the comparison below counts fit people, not everyone who reacted (how qualification works).

2. Follow your own profile

In the place where you follow LinkedIn people, posts and companies, add your own profile. Add your co-founder or the teammates who post as well. traxy checks recent posts when you add a profile and then follows new ones (track people, posts and companies).

3. Set a baseline

Open Insights and pick a date range from before the test reached your audience (Insights). Note the lead volume, the top posts and the audience breakdowns. Keep the same workspace and scope when you compare later.

Example prompt in trax:

"For the last 60 days, which of my posts brought in the most qualified leads, and what share of them had a Warm or Related signal?"

4. Compare month by month

Repeat the same check for the next month. Compare like with like, for example four posts on the same topic in each period. Remember that one person can engage with several posts, so adding post-level counts may not match the unique lead total.

Example prompt in trax:

"Compare qualified leads from my posts in {month 1} and {month 2}. Group them by company size and seniority."

5. Act on the people, whatever the feed does

Feed changes come and go. The people who fit and engaged are still worth a conversation. Filter to Warm and Related leads, save a view, and follow up on the topic they engaged with (filter and save audiences).

What can you do now to protect reach to buyers?

These are posting habits, not traxy features.

• Connect with the buyers who engage. If the Network feed favors connections and followers, a fit person who comments today is worth a connection request with a short note about their comment.

• Ask buyers to follow, not only peers. Write posts aimed at the problems buyers have. Posts aimed at other creators grow a peer audience.

• Reply to comments. Comments keep a post moving in the main feed, where non-followers still find you.

• Post where your buyers already are. Commenting on posts your buyers read puts your name in front of them in both feeds.

Does this mean you need more followers?

You need the right followers. A large follower count made of peers can produce busy comment sections and very few leads. A smaller audience with a high share of buyers can do the opposite. Measure the share, and post for the people in it.

What are the limits of this analysis?

• The test is regional and still a test. It may change or end.

• We cannot see LinkedIn's ranking. Any change in your numbers can have other causes, such as topic, timing or format.

• traxy counts qualified people, not impressions. Use LinkedIn's own analytics for reach and traxy for who engaged.

FAQ

What is the LinkedIn Network feed? A separate feed LinkedIn is testing that shows posts from your connections and people you follow. It started in the US, India, the UK and Australia.

Is the For You style main feed going away? LinkedIn describes the Network feed as a dedicated feed it is testing. It has not said the main feed is going away.

Will the Network feed reduce my reach? LinkedIn has not shared numbers. Track qualified engagers per post before and after the test reaches your audience.

Should I connect with everyone who engages with my posts? Connect with the people who fit your buyer profile and said something you can respond to.

Can traxy show me who engaged with my posts? Follow your profile in traxy, and it shows the qualified people who engaged, with the recorded signal and the post that brought each one in.

Related reading

• LinkedIn engagement signals explained

• How to generate leads from LinkedIn engagement

• LinkedIn content strategy for lead generation

Want to know which of your posts reach buyers? Start with traxy.