Build a watchlist around your buyers
Choose profiles, organize them with tags and find prospects in the conversations already happening.
Start with your own audience
Add your profile and relevant teammates. People engaging with your content already have a point of connection with your business.
Add competitors and market voices
Choose profiles whose posts attract your ideal buyers. A relevant audience matters more than a large follower count.
Organize profiles with tags
Use labels such as Team, Competitors and Agencies to keep the watchlist understandable as you add profiles.
Look at the engagement behind each lead
Review what the person liked or commented on and when. Discovery covers the wider market; your watchlist focuses on the profiles you selected.
