A simple structure for showing the product without overloading people.
01
Open with their buyer
Ask who they want to reach. Use that audience to explain the ICP, rather than starting with every product feature.
02
Show where the leads come from
Introduce the Discovery Agent and watchlist. Show how engagement becomes a lead pool and how fit and intent help prioritize it.
Discovery adds qualified people to your Leads page with an ICP match score.
03
Show one outbound example
Walk through research, message variants and a generated draft. Explain that research findings can qualify leads and determine which message is used.
Test results show every draft before anything is sent.
04
Close with the right next step
Point self-serve teams to the trial. Send people who want a walkthrough to a relevant demo. Agencies can explore the Agency Partners program; teams who want the work handled can explore DFY Outbound.