LinkedIn pinned comments are back: how to use them to find leads in your comment section

LinkedIn now lets post authors pin a comment to the top of the comment section again. For a B2B seller, the best use is to pin a comment that invites the right people to say something specific, such as a question about their situation or a request for a resource, because a comment gives you far more to work with than a like. Then qualify the people who comment and engage: in traxy, add the post by its URL, review the qualified people and the recorded interaction behind each one, and follow up on the topic they raised.

What changed with pinned comments on LinkedIn?

LinkedIn announced on October 15, 2026 that authors can pin helpful comments, to highlight useful contributions and guide the discussion (LinkedIn News). The same announcement covered profile notes for Premium members, digital business cards and a test of a separate Network feed.

LinkedIn first introduced pinned comments in 2022 and removed it later that year, and the new version is rolling out gradually, so some accounts may not have it yet (Vicky Carter, October 26, 2026).

Why does the comment section matter for finding leads?

A like tells you someone saw a post and reacted. A comment tells you what they think, what they are dealing with, or what they want. That difference carries through to the follow-up.

traxy's own guidance on using signals in outreach makes the same split (use signals in outreach):

A pinned comment shapes what people write below it. If the pinned comment asks a good question, more of the comments become usable context.

What should you pin on a B2B post?

Pin something that gets the right people to say something specific. Four types work well for sellers:

1. A question about their situation. "If you run a team of five or more SDRs, what is the hardest part of building the weekly list?" Buyers answer this. Peers and job seekers mostly do not.

2. A resource offer that asks for context. "I wrote up the full checklist. Comment with your team size and I'll send the right version." The answer is a qualification question.

3. The best answer from someone else. Pin a comment from a person who described the problem well. It shows readers what kind of reply you are looking for.

4. A correction or an update. If the post makes a claim that changed, pin the update. This builds trust more than it brings leads, but it keeps the thread useful.

Avoid pinning a link to a sales page with nothing else. It reads as an ad and invites no reply.

How do you find the qualified people in your comments with traxy?

Here is the workflow inside traxy, step by step.

1. Make sure traxy knows who your buyer is

Open Lead criteria and describe the roles, seniority, company size, industry and niche keywords that make someone a buyer (lead criteria). Then open Signals and describe the problems your post talks about (signals). A person qualifies only with an ICP match of at least 50 percent, so peers who comment a lot stay out of your leads (how qualification works).

2. Follow your own profile, or add the post

If you post often, follow your own LinkedIn profile in traxy, in the place where you follow people, posts and companies. traxy checks your recent posts when you add the profile and keeps following new ones (track people, posts and companies).

For one specific post, such as the one with the pinned question, add the post by its URL and review the candidate scope before you confirm Find leads. Candidate counts describe people to evaluate, not a promised number of leads.

Example prompt in trax:

"Find leads from this post: {LinkedIn post URL}. I pinned a question about {topic}. Show me the people who fit our lead criteria."

3. Read the interaction behind each lead

Open each lead and check the Signals tab. It shows the recorded observations and the source links (signals). A Warm label means a direct signal relevant to your offer. Related means contextual evidence. Activity is a weaker connection.

Example prompt in trax:

"For the leads from {post URL}, show me who left a comment and quote what they wrote."

4. Save the audience

Filter to the people worth a follow-up and save a view, for example "Pinned question: SDR list building" (filter and save audiences). A view saved while the post is selected keeps that post's scope.

5. Reply in public first, then follow up

Reply to good comments in the thread before you message anyone. It keeps the conversation public and gives the person a reason to recognize your name.

For direct follow-up, write your own template that references the problem they raised. If you use traxy for outreach, ask trax to prepare a campaign for the saved view, test it, and review every preview before you approve the launch (review and launch). A test sends nothing.

What does a follow-up after a comment look like?

The examples below are templates, not results. Slots are in braces.

After a comment that names a problem:

"Hi {first_name}, you mentioned {problem they wrote} under my post on {topic}. We've worked through that with {company type} teams. Want the short version of what changed for them?"

After a comment that asks for the resource:

"{first_name}, here's the {resource} you asked for. You said your team is {detail they wrote}. Section 2 is the part that fits that setup. Happy to answer questions."

After a comment from a fit person that adds an opinion:

"Hi {first_name}, your point about {their point} was the best one in the thread. Curious how you handle {related problem} at {company}?"

Each one quotes something the person wrote. None of them claims the person wants to buy.

What are the limits?

• Not every account has pinned comments yet. The rollout is gradual.

• A comment is not a buying decision. It is a better starting point than a like, and that is all.

• Commenters include peers, other vendors and job seekers. Fit decides who you contact.

• Do not pin a comment that asks for personal details in public. Ask people to comment with context, then continue the conversation in a direct message.

FAQ

How do you pin a comment on LinkedIn? Open the comment menu under your own post and choose the pin option if your account has it. LinkedIn is rolling the feature out gradually.

Can you pin your own comment? LinkedIn describes the feature as authors pinning helpful comments. Many authors pin their own follow-up comment with a question or a resource.

Are LinkedIn comments buying signals? A comment that names a problem your offer solves is a useful signal. Treat it as a reason to start a conversation, not as purchase intent.

Should I message everyone who comments? No. Message people who fit your buyer profile and said something you can respond to.

Does traxy show which people commented? Open a lead's Signals tab to see the recorded interaction and its source link, then choose a follow-up that matches it.

Related reading

• How to read LinkedIn comments for high intent leads

• How LinkedIn engagement data works

• LinkedIn engagement signals explained

Want to see who in your comment section fits your offer? Start with traxy.