Posts
2
Per year
From relevant interest to personalized outreach.
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Last refreshed: November 6, 2026
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Digital Product & Ecommerce Leader | CRO, Lifecycle Marketing & Retention, Product Management | ex-MUD\WTR, ex-Native Deodorant
San Francisco, California
1.9K
followers
1.8K
connections
The ICP-fit buyers who engage with Niva land in your inbox every hour.
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Most engaged role: Other (43% of the audience)
Higher than 24% of Ecommerce & DTC voices · Ecommerce & DTC average is 68%
Turn Niva's audience into your pipeline
traxy sends you the ICP-fit buyers who engage with Niva's posts: names, roles, and how to reach them, in your inbox every hour.
2
Per year
28
Per post
3
Per post
Other
43%
Demand Gen / Growth Marketing Leader
43%
B2B Founder / CEO
14%
Brand / Content Marketer
11%
Sample engagers
Eniye Okah
Founder of BEAME | Redefining Suncare with Something You Mist™ SPF 30 & Under The Spotlight™ UV Detection Stickers
Jesse Konig 🍟
Co-Founder at Jesse & Ben's + Swizzler
Brian Gibb
Co-Founder & CEO at Vaca Chips
Karim Zitouni
Co-Founder & CEO @ Elevate A/B Testing | Making A/B testing simple for Shopify brands | Used across 1,400+ stores
Abdul Altaf 🥜
CEO @ Yay Nuts | Sharing the Real Founder Journey
Niva Singer, MBA
Digital Product & Ecommerce Leader | CRO, Lifecycle Marketing & Retention, Product Management | ex-MUD\WTR, ex-Native Deodorant
High quality leads: each engager is matched against a qualified-buyer ICP and weighted by seniority and intent. This carries the most weight.
Engagement & cadence: comments and reshares count more than passive likes, measured over a rolling 90-day window.
Audience quality: how much of the audience looks like strong-fit, decision-making personas, normalized within Ecommerce & DTC.
Niva Singer, MBA is ranked with a 0–100 traxy score combining lead quality, engagement quality, posting consistency and audience quality, normalized inside Ecommerce & DTC.
The largest cohort is Other (43%), and the latest refresh shows 56% qualified audience overall.
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Eniye Okah
Founder of BEAME | Redefining Suncare with Something You Mist™ SPF 30 & Under The Spotlight™ UV Detection Stickers
94
traxy Score
14
Leads
98%
ICP fit
Jesse Konig 🍟
Co-Founder at Jesse & Ben's + Swizzler
93
traxy Score
98
Leads
89%
ICP fit
Brian Gibb
Co-Founder & CEO at Vaca Chips
93
traxy Score
21
Leads
91%
ICP fit