LinkedIn buyer intent with an agent: what the Traxy agent does

The Traxy agent, called trax, is a chat inside your workspace. You describe the leads you want, and it finds people who fit your ideal customer profile and show relevant LinkedIn activity. Each lead comes with the evidence behind it. You can then ask the agent to set up outreach across LinkedIn and email, test it, and launch it after you approve.

What is LinkedIn buyer intent?

LinkedIn buyer intent is publicly visible activity that suggests a person is interested in a problem your product solves. A comment on a post about your topic is one example. So is a reaction to a competitor's announcement or a share of a relevant article.

Intent of this kind is a reason to look closer, and it has limits. Engagement does not show budget, authority or timing. A person who reacts to a post may be a customer, a competitor, a student or a friend of the author. So Traxy pairs activity with fit. A lead qualifies when the person matches your lead criteria at an ICP match of at least 50 percent, and the evidence stays attached.

The lead card shows the signal in plain labels:

These describe signal strength. They are separate from the fit score, and you check both before contacting anyone. For more on reading signals, see LinkedIn engagement signals explained and the buyer intent signals guide.

What does the Traxy agent do?

You open trax and describe what you want. It works in four areas.

Find people. The agent searches leads already in your workspace, or discovers new people from your criteria and signals. Existing-lead searches show matching leads. New discovery shows an approval card with capacity information first. Discovery runs have their own history, so you can see what was scanned.

Explain the leads. Open any lead for its role, company, fit score, signals and activity, with source links where available. You can ask the agent to review your lead criteria and suggest a narrower audience, or to adjust your criteria and signals to match a new website.

Prepare campaigns. Ask the agent to create a campaign for a saved audience. It proposes the audience, the research it needs, and the steps. You can test the plan before anything goes out.

Keep a record. Chats are saved, so you can reopen earlier work, pin a chat, rename it or archive it. Sharing a chat gives other workspace members read access to it. They cannot reply or approve actions in your chat.

What can you ask it?

Ask in plain language and include the audience, topic or lead you mean. Examples:

• "Find leads from this post: {post link}"

• "Find posts about hiring a first sales team"

• "Find posts from my leads"

• "Find more leads engaging with personal branding"

• "Review our lead criteria and suggest a narrower audience"

• "Adjust my ICP and signals to our new website"

• "Create a campaign for the leads in our founder view"

For a specific post, include the link and say whether you want to inspect it, find similar posts, or work with its audience. Our guide to finding leads from a LinkedIn post walks through that one in steps.

How does an outbound campaign work from start to finish?

Campaigns run in the Outbound area of Traxy. The path has six steps.

1. Pick the audience. Use a saved view, or let the agent propose one.

2. Say what you want. Describe your offer and the outcome. Add the research facts or context the messages should use.

3. Review the plan. Answer any questions the agent asks about missing information.

4. Choose the channels and sender. Sequences can have several steps over time across LinkedIn and email. Each step has a wait before it, which can depend on an event such as a connection being accepted. Connect the LinkedIn account and mailbox you plan to send from under sender accounts.

5. Test. A test prepares research and previews without sending anything. Check whether the research supports each claim, and look at skipped or missing results as well as usable ones.

6. Launch. Review who joins, who is excluded, the sender and the steps, then confirm Launch. If the delivery mode needs approval, review each message in the campaign's queue before it goes.

After launch, replies come into Inbox, where you can answer and manage follow-ups. Replies, unsubscribe requests and hard bounces stop active outreach. Sender availability, spacing and limits can delay the next step. A person can be in only one active sequence at a time.

What do you stay in control of?

• Approvals. The agent shows an approval card for actions that need one. Configuration changes show the proposed values. Contact requests name the lead and the data requested.

• Sending. Sending a single step is your approval. Activating a sequence approves enrollment for the selected lead. A successful test is not a send.

• Who gets contacted. The Do not contact list suppresses people who should not get more outreach.

Check the result of each action after you approve it. A draft or a recommendation is not a completed change.

What does the agent not do?

• It does not guarantee a number of leads. Discovery depends on your criteria, the activity in your market and your workspace capacity.

• It does not prove purchase intent. An engaged person is a reason to start a conversation.

• It does not send without a sender. Discovery needs no LinkedIn connection. Outreach needs a configured sender.

• It does not replace your judgment about the offer. The agent can find and organize people. What you say to them is up to you.

Who is it for?

Traxy is built for teams that sell to businesses and want warm, relevant leads instead of a static list. Self-serve B2B software companies, agencies and consulting firms are the main fit. Agencies use it for their own prospecting and for the content clients they serve. The use case page for personalized outbound and the agency page show both.

Frequently asked questions

What is the Traxy agent?

It is the chat assistant in your Traxy workspace, called trax. You use it to find leads, review workspace information and set up campaigns.

Can the agent contact people on its own?

No. Campaigns are tested first, and launch needs your approval. Individual sends and sequence activations are approvals too.

Which channels can a campaign use?

LinkedIn and email, with multi-step sequences. You connect the senders you want to use.

How often does Traxy check for new activity?

Profiles you follow are checked twice a day.

Does the agent need my LinkedIn login to find leads?

No. Discovery does not need a LinkedIn connection.

Can I use it from another AI tool?

Yes. Traxy offers an MCP connection for compatible clients such as Claude and Codex. See connect an AI client.

See the agent on your own ICP

Book a demo and bring a description of your ideal customer.