Enso Raises $15M, Then Moves to Buy Two Agencies — AI Agent Companies Are Acquiring the Service Businesses They Automate
Enso, the Israeli startup that builds and operates AI agent systems for marketing and sales, plans to acquire two agencies — Israeli performance marketer PPG Digital and U.S. go-to-market firm LeadCoverage — in deals valued at roughly $20 million to $25 million, Calcalist reported on October 5, 2026. The move comes days after Enso announced a $15 million Series A.
According to Calcalist, the acquisitions would add around 50 employees. PPG Digital manages more than NIS 600 million (about $200 million) in media budgets. Calcalist also reported that Enso plans to raise another significant round soon to finance the deals. The company has not publicly confirmed the acquisitions; treat them as reported, not closed.
The funding behind it
Ynet reported on October 3 that Enso's $15 million Series A was led by MoreTech Ventures, with participation from existing investor NFX, Phenomen VC and Gil Hirsch, bringing total funding to $23 million. Enso was founded in 2024 by Mickey Haslavsky, a co-founder of RapidAPI.
The pitch, per Ynet: instead of marketing teams periodically studying what works on Google, LinkedIn or AI assistants, software agents monitor those platforms, run experiments and adapt as the rules change. Enso says its systems span traditional search, sales outreach, online communities, newsletters and social media. Named customers include Papaya Global, MyHeritage, Natural Intelligence and Winn AI.
Why an AI company is buying agencies
Calcalist describes the strategy as using Enso's agents to transform the traditional agency model — a market with large teams and relatively low margins — through automation. Buying agencies gets Enso three things software alone does not: client relationships, media budgets to run agents against, and people who already know what good campaigns look like.
Enso already runs a hybrid model. For each customer it embeds an engineer and a marketer, builds agents around the customer's existing workflows, and measures them against a business and pipeline baseline, CTech reported on October 1. Marketers set strategy and brand boundaries, while sensitive or irreversible actions stay under human control. Agencies come with exactly that operator layer already staffed.
It is a pattern worth noting for B2B revenue teams. AI-native vendors are increasingly buying service businesses rather than only selling to them, betting that agents plus operators beat either one alone.
What it means for outbound and LinkedIn teams
The underlying thesis — that distribution rules now change too fast for quarterly playbooks — applies directly to sales. LinkedIn's feed, inbox filtering and AI search all shift under teams faster than a static sequence can adapt.
Enso's answer is not more autonomy but more accountability: agents run the experiments, and named people own the strategy and the irreversible actions. That is a useful test for any AI outbound tool on a team's shortlist. Who approves what the agent sends, and what baseline is it measured against? AI-powered LinkedIn outreach works when a human owns the judgment calls, and most of the buyer research those agents are chasing happens in the dark funnel, long before anyone replies.
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Sources: Calcalist/Ctech, "Enso to acquire two marketing firms for up to $25 million to bring AI agents into advertising" (October 5, 2026); Ynet News, "How do you get ChatGPT to notice your company? Enso raises $15M to find out" (October 3, 2026); CTech, "RapidAPI co-founder raises $15 million for AI marketing startup enso" (October 1, 2026).