Outbound Agent

Personalized outreach on autopilot.

Give each agent its own filters, research instructions and message rules. Turn your lead pool into outreach that fits the person.

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Outbound AgentInside traxy

traxy Outbound Agent workflow and message variants

HOW IT WORKS

A clear path from
interest to action.

Set the filters

Run different agents for sub-ICPs, inbound interest or other criteria. Each works from the same lead pool.

Research and qualify

Tell the agent what to investigate and what makes a prospect worth contacting. Findings determine whether to continue and which message to use.

Review and send

Check a test batch, refine the messages and connect the sender. Review before sending or configure automatic delivery.

THE NEXT STEP

See the message before you scale it.

Review generated drafts and research in one place. Catch missing information, inspect the chosen message and refine the agent before it runs.

Explore outbound results

traxy product view supporting outbound agent

OUTBOUND AGENT IN ACTION

Different findings.
The right next step.

Example rules you can build into your agent before it writes or sends a message.

Research matches a variant

A brand sells supplements. Use the supplement case study and your approved opener, with the brand name filled in.

Required evidence is missing

If your rules require a verified fact, skip the lead or route it for review. Don’t invent the missing detail.

The message needs approval

Keep the draft ready for review. Approved leads move into the connected campaign.

INSIDE THE AGENT

Every step, in view.

Build your agent

Describe your audience, research brief and message rules. Start with your own instructions or explore an approach with the outbound assistant.

Research and filter

Your leads already fit the ICP. Research each one, then filter and select message variants based on the findings.

Personalize the message

Define message variants and the criteria for each one. The agent uses its findings to write the opener and follow-ups.

Review the results

Compare generated drafts across a test batch. Review the copy and research before you put the workflow into use.

Approve your leads

See which leads need approval alongside fit and engagement. Review the drafts before sending them on.

Connect delivery

Follow the approved flow from research to messages and delivery. Connect a HeyReach campaign and control when the agent runs.

Keep exploring

MCP access

Connect traxy to your AI through MCP. Ask for your top leads, narrow the list and get the context behind each match.

The right people are already out there.

Find your warmest leads.
Send them personalized messages.

From relevant interest to personalized outreach.
Put traxy to work.