--- title: "Signal-Based Outbound on Autopilot | traxy" description: "traxy finds buyers showing the signals you care about, like funding, hiring, job changes and LinkedIn activity, and runs LinkedIn and email outreach for you." canonical: "https://traxy.ai/signal-based-outbound" --- # Signal-Based Outbound on Autopilot | traxy > traxy finds buyers showing the signals you care about, like funding, hiring, job changes and LinkedIn activity, and runs LinkedIn and email outreach for you. \[ Signal-based outbound \] # Signal-based outbound on autopilot. traxy finds buyers showing the signals you care about and reaches out for you. [Start your free trial](https://app.traxy.ai/signup) [See how it works](https://traxy.ai/signal-based-outbound#how-it-works) Signal-based outboundIllustrative example LEADS, GROUPED BY SIGNAL One message variant per signal Company careers page “We’re hiring our first SDR to help build a repeatable outbound motion.” Research checked Message previewin To**Maya Ellis**Segment**Hiring** Hiring salespeople Hey Maya, saw you’re hiring your first SDR at Northline. We help founders build a signal-based outbound campaign their new hire can run. Want me to send you an example? Review before sending[Try it](https://traxy.ai/signal-based-outbound#campaign-example) AFTER YOUR APPROVAL **LinkedIn**Connection request **Email**Follow-up **Reply received**Remaining steps stop You can pause or stop anytime. Illustrative flow. Fictional leads and messages. ## A reason to reach out. Signal-based outbound starts with something a prospect did: raised a round, hired for a role, changed jobs or posted about a problem you solve. traxy finds those signals, checks ICP fit, researches each lead and runs LinkedIn and email outreach after you approve. \[ Research with a reason \] ## See the person. And the reason they fit. A relevant job listing. A request for help. A post about a problem you solve. Keep the source and research beside the lead. SELECT A LEAD Company careers pageExample #### Sales development representative > “We’re hiring our first SDR to help build a repeatable outbound motion.” A new sales hire makes outbound setup relevant to this founder. Fictional leads and source excerpts show how the workflow works. \[ From signals to segments \] ## A different signal. A relevant opening. Group leads by what your research finds. Give each segment its own message variant, personalized with the evidence. SIGNAL FOUNDMESSAGE OPENING Fictional leads and message examples. Build an example campaign Signals → leads → messages → approval → results t trax / Campaign builderInteractive example YOUR BRIEF Find B2B founders who are hiring salespeople, asking for outbound help or frustrated with their prospecting tool. t **Let’s give each lead a reason to hear from you.** I’ll check ICP fit, research the signal and group the matching leads. Ideal customer profile**B2B founders**Offer**Signal-based outbound setup** RESEARCH CRITERIA3 selected ### Which signals matter? Select one or more for this example. Keep at least one signal selected. 1 / 5 Illustrative campaign. Fictional people, sources and results. No messages sent. \[ Signals \] ## What makes someone worth reaching out to? Start with LinkedIn activity. Go deeper with research into the signals that matter to your business. LinkedIn activity ### LinkedIn activity Look for people and companies showing these signals. - Posted about your topic - Commented on a competitor - Engaged with an influencer - Liked a launch post Research the signal. Check the fit. Keep the source. Deep research ### Company changes Look for people and companies showing these signals. - Raised funding - Opened a new office - Launched a product - Acquisition Research the signal. Check the fit. Keep the source. Deep research ### People changes Look for people and companies showing these signals. - New job - Promoted - New exec hire - Left a competitor Research the signal. Check the fit. Keep the source. Deep research ### Hiring Look for people and companies showing these signals. - Hiring for a relevant role - Job post mentions your category - Growing a team Research the signal. Check the fit. Keep the source. Deep research ### Tech stack Look for people and companies showing these signals. - Started using a tool - Dropped a tool - Switched from a competitor Research the signal. Check the fit. Keep the source. Deep research ### Intent Look for people and companies showing these signals. - Asked for recommendations - Complained about a tool - Comparing vendors Research the signal. Check the fit. Keep the source. Deep research ### Events and news Look for people and companies showing these signals. - Spoke at an event - On a podcast - In the press - New partnership Research the signal. Check the fit. Keep the source. Deep research ### Your own custom signal Tell trax what to investigate. It checks for evidence that matches your criteria. - Describe it in plain words - Set your criteria - trax researches the evidence Research the signal. Check the fit. Keep the source. If you can describe it, trax can look for it. \[ Your campaign, your call \] ## On autopilot. With you in control. ### Approve before anything sends Review the research and outreach before your campaign starts. ### Pause or stop any campaign Change course whenever you need to. ### LinkedIn and email in one flow Keep both channels in the same campaign. \[ Built for your outbound \] ## Different signals. A relevant next step. - Founders doing their own outbound - SDR teams moving beyond static lists - Agencies running outbound for clients - Reaching accounts after they raise - Reaching decision makers after a job change - Helping people frustrated with a competitor \[ A few answers \] ## FAQ What is signal-based outbound? Signal-based outbound is outreach you start because a prospect did something that suggests they might need you. That could be a new role, a funding round, a relevant hire or a post about a problem you solve. What signals can traxy find? traxy finds LinkedIn activity natively and uses deep research to investigate funding, hiring, job changes, tech stacks and custom signals you describe. Available evidence determines what it can verify. Is it really on autopilot? Yes, after you approve the campaign. trax finds and researches matching leads and runs outreach using your approved campaign. You can pause or stop it anytime. Does traxy do LinkedIn and email? Yes. You can run LinkedIn and email outreach in one campaign flow. Connect the sending accounts you want to use, then review and approve before anything sends. How is this different from a static lead list? A static list tells you who someone is. Signal-based outbound adds what they did and why it matters to your offer, so you have a relevant reason to reach out. Who is traxy for? B2B founders, sales teams and agencies who want to find relevant prospects, understand their signals and run outreach from the same workflow. \[ Signal-based outbound \] ## Put your outbound on autopilot. 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