--- title: "LinkedIn CTV Ads Now Bookable in Google DV360 | traxy" description: "LinkedIn said on October 22, 2026 that its CTV ads can now be bought through Google's Display & Video 360, with job title, industry and seniority targeting." canonical: "https://traxy.ai/news/linkedin-brings-job-title-targeting-to-tv-through-googles-display-and-video-360" last_updated: "2026-10-26T00:00:00.000Z" --- # LinkedIn CTV Ads Now Bookable in Google DV360 | traxy > LinkedIn said on October 22, 2026 that its CTV ads can now be bought through Google's Display & Video 360, with job title, industry and seniority targeting. [Home](https://traxy.ai/) [News](https://traxy.ai/news) News # LinkedIn Brings Job-Title Targeting to TV Through Google's Display & Video 360 LinkedIn said on October 22, 2026 that its CTV ads can now be bought through Google's Display & Video 360, with job title, industry and seniority targeting. By the traxy teamOct 26, 20262 min read ![LinkedIn Brings Job-Title Targeting to TV Through Google's Display & Video 360 — traxy news](https://traxy.ai/assets/news-covers/linkedin-brings-job-title-targeting-to-tv-through-googles-display-and-video-360.jpg) **In this story**[What LinkedIn claims](https://traxy.ai/news/linkedin-brings-job-title-targeting-to-tv-through-googles-display-and-video-360#what-linkedin-claims) [Why it matters](https://traxy.ai/news/linkedin-brings-job-title-targeting-to-tv-through-googles-display-and-video-360#why-it-matters) [Open product docs](https://docs.traxy.ai/) LinkedIn [announced](https://news.linkedin.com/2026/linkedins-ctv-ads-now-available-through-display-and-video-360) on Thursday, October 22, 2026 that advertisers can buy its Connected TV (CTV) ads through Google's Display & Video 360. Buyers can apply LinkedIn's job title, industry and seniority targeting to premium streaming inventory from the demand-side platform they already use. CTV ads for LinkedIn were already available through Campaign Manager and select demand-side platforms. Through DV360, the ads reach business decision-makers across streaming inventory via Microsoft Monetize, and buyers get Gemini-powered tools for planning, optimization and reporting. The option is live for US targeting, and advertisers sign up through a LinkedIn or Google account representative. ## What LinkedIn claims - CTV ads for LinkedIn are 2.6x more effective at driving awareness among B2B audiences than other CTV offerings. - Paired with other LinkedIn ad formats, they are twice as effective. Both figures come from LinkedIn's own marketing research. Dave Roter, who leads global agencies and video solutions at LinkedIn, said advertisers want CTV buying that fits the platforms they already use, and VistaPrint said it plans to use the option to reach small-business decision-makers. ## Why it matters LinkedIn keeps turning its professional data into targeting that works off its own feed. A VP of finance can now see a brand's ad on a living-room TV, chosen by the same job-title data a marketer would use in Campaign Manager. For sales teams, CTV is an awareness channel. A TV impression builds familiarity, but it can't tell a rep who leaned in. As more budget goes to reach, the distance grows between "we reached the buying committee" and "this person is interested now." In traxy's view, the way to close it is to watch what buyers do next, such as engaging with the company's or its reps' LinkedIn posts, and follow up [while that interest is fresh](https://traxy.ai/blog/linkedin-engagement-tracking-explained) . Our [LinkedIn ads ROI guide](https://traxy.ai/blog/linkedin-ads-roi-guide) covers how to measure paid reach against pipeline. traxy detects which buyers engage with your LinkedIn content, qualifies them against your ICP automatically, and delivers them to Slack or your CRM while the attention is still warm. [Start with a 7-day free trial.](https://traxy.ai/) **Sources:** LinkedIn Pressroom, "LinkedIn's CTV Ads Now Available Through Display & Video 360" (October 22, 2026). [Back to all news](https://traxy.ai/news) ## Keep reading [News2 min read ## 1.1M Cold Emails: Offering to Send Something Beat Asking for a Call by 51% Sales.co's study of 1,118,802 cold emails found that offering to send something got 0.76% human replies, against 0.50% for asking for a call. Oct 26, 2026Read story](https://traxy.ai/news/1-1m-cold-emails-offering-to-send-something-beat-asking-for-a-call-by-51) [News2 min read ## Floqer Passes $1.2M ARR and Will Open-Source Its AI Prospecting Database Floqer told TechCrunch on October 14, 2026 that it passed $1.2M in ARR and plans to open-source its autonomous customer knowledge database in early 2027. Oct 26, 2026Read story](https://traxy.ai/news/floqer-passes-1-2m-arr-and-will-open-source-its-ai-prospecting-database) [News2 min read ## LinkedIn's October API Release Breaks Down Account Engagement by Job Function LinkedIn's 202610 Marketing API lets the Company Intelligence API filter engaged accounts by job function, one month after it added a seniority filter. Oct 26, 2026Read story](https://traxy.ai/news/linkedins-october-api-release-breaks-down-account-engagement-by-job-function) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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