--- title: "LinkedIn Social Listening That Finds Your Buyers | traxy" description: "Track buyer pains, product mentions, keywords and custom social signals on LinkedIn. traxy finds people who match your ICP and shows the activity behind each lead." canonical: "https://traxy.ai/linkedin-social-listening" --- # LinkedIn Social Listening That Finds Your Buyers | traxy > Track buyer pains, product mentions, keywords and custom social signals on LinkedIn. traxy finds people who match your ICP and shows the activity behind each lead. \[ LinkedIn social listening \] # LinkedIn social listening that finds your buyers. Track buyer pains, product mentions and keywords on LinkedIn. Get notified when someone matches your signals and ICP. [Try for free](https://app.traxy.ai/signup) [Book a demo](https://calendly.com/d/cvj3-p2p-cpv/traxy-demo?utm_source=website&utm_medium=cta&utm_campaign=book-demo&utm_content=linkedin-social-listening-hero) LinkedIn social listeningIllustrative example YOUR SOCIAL SIGNALS Listening on LinkedIn **Your profile**Posted on LinkedInin ### Turning content into conversations Your best sales conversations can start with someone already engaging with your content. How are you following up? LikeComment **Alex Morgan** We get plenty of engagement but struggle to turn it into conversations. Would love to hear how you do it. ![traxy](https://traxy.ai/assets/traxy-mark.png) Social signal found**Commented on your post about content follow-up** Matched leadNew **Alex Morgan**Founder · Brightpath ICP match**Checking…** SOCIAL SIGNAL Commented on your post about content follow-up Source comment Illustrative flow. Fictional people, posts and comments. ## What is LinkedIn social listening? LinkedIn social listening helps you spot people talking about problems you solve, mentioning products or asking for recommendations. Tell traxy which signals matter. It finds relevant activity and checks who fits your ICP, so you can see both the person and your reason to reach out. \[ How it works \] ## Track the activity. Find the people who fit. 01 ### Track activity Listen across LinkedIn and follow specific profiles, posts or companies. 02 ### Track signals Track buyer pains, product mentions, keywords and your own custom signals. 03 ### Find people who fit Get notified when a lead matches your signals and ICP, with the source attached. \[ Your social signals \] ## Track the signals your buyers share. Look across LinkedIn for buyer pains, product mentions, buying triggers and keywords. Add a custom signal for the conversations you want to hear about. SIGNALS YOU CAN TRACK Describe a custom signal in plain English, like “companies expanding into a new market and looking for an agency.” **Maya Ellis**Commented on Elliot Shaw’s postin > “Our traffic is growing but enquiries aren’t. Anyone know a good SEO agency?” ![traxy](https://traxy.ai/assets/traxy-mark.png)Matched your social signal**Shared an SEO problem and asked for help** Illustrative signals and comments from fictional people. See the signal settings in traxy [![traxy Signals settings for buyer pains, buying triggers, relevant topics, competitors and relevance rules, with MCP access.](https://traxy.ai/media/linkedin-social-listening/signal-settings.png)](https://traxy.ai/media/linkedin-social-listening/signal-settings.png) Targeting / Signals[View full size](https://traxy.ai/media/linkedin-social-listening/signal-settings.png) Want to search the database yourself? [See Social intent search](https://traxy.ai/social-intent-search) \[ Track people \] ## Track the people your buyers follow. Add a LinkedIn profile and tag it as a competitor, influencer, customer, teammate, investor or your own custom tag. traxy watches their posts and shows who engages. - Tag every profile by relationship - See leads and trend per profile - Pause or stop anytime [![The traxy Tracking People table with relationship tags, ICP matches, lead counts and trends for tracked profiles.](https://traxy.ai/media/linkedin-social-listening/tracking-people.png)](https://traxy.ai/media/linkedin-social-listening/tracking-people.png) Tracking / People[View full size](https://traxy.ai/media/linkedin-social-listening/tracking-people.png) \[ Profile insights \] ## See what every profile brings in. Open any tracked profile to see the leads it surfaced, their ICP match and the posts they came from. - See what the profile produced - Review the people who match your ICP - Go back to the posts behind the leads [![A tracked profile side panel showing what the profile produced and leads with their ICP match.](https://traxy.ai/media/linkedin-social-listening/profile-detail.png)](https://traxy.ai/media/linkedin-social-listening/profile-detail.png) Tracked profile[View full size](https://traxy.ai/media/linkedin-social-listening/profile-detail.png) \[ Track posts \] ## Track a single post. Paste a post, like a competitor launch or a popular post in your niche, and get the engagers who fit your ICP. [![The traxy Posts table showing tracked posts, engagements, leads and auto scan controls.](https://traxy.ai/media/linkedin-social-listening/tracking-posts.png)](https://traxy.ai/media/linkedin-social-listening/tracking-posts.png) Tracking / Posts[View full size](https://traxy.ai/media/linkedin-social-listening/tracking-posts.png) \[ Track companies \] ## Track companies by domain. Add a company by its domain. traxy reads its LinkedIn posts for people who match your ICP. See company tracking in traxy [![The traxy Companies tab with the Track a company action and an empty state explaining domain-based tracking.](https://traxy.ai/media/linkedin-social-listening/tracking-companies.png)](https://traxy.ai/media/linkedin-social-listening/tracking-companies.png) Tracking / Companies[View full size](https://traxy.ai/media/linkedin-social-listening/tracking-companies.png) \[ Where to listen \] ## Follow the conversations around your market. - People engaging with competitors - Your customers’ audiences - Influencers in your niche - Investors and their portfolio buzz - Engagers on your own posts - Event and launch posts - Target accounts (ABM) - Agencies tracking for clients \[ A few answers \] ## FAQ What is LinkedIn social listening? LinkedIn social listening means watching posts and the people who engage with them to understand who cares about a topic, brand or problem. For B2B sellers, it can reveal relevant people and a reason to start a conversation. How does traxy do LinkedIn social listening? Set your social signals and ICP. traxy looks for relevant LinkedIn activity and surfaces people who fit, with the source behind each match. You can also track specific profiles, posts and companies. What can I track with traxy? Track buyer pains, product mentions, buying triggers, keywords and custom signals. You can also follow specific LinkedIn profiles, posts and companies. What are relationship tags? Relationship tags describe why you track someone, such as competitor, influencer, customer, teammate or investor. You can also add your own tags to organize tracked profiles. What social signals can I listen for? Buyer pains, product mentions, buying triggers, competitor mentions, keywords and custom signals. For example, track people asking for an agency recommendation, then check whether they fit your ICP. Who is traxy for? B2B founders, sales teams and agencies who want to find relevant people through LinkedIn engagement. You can track your own audience, competitors, industry voices or sources relevant to your clients. \[ Through the traxy MCP \] ## Your social listening. In your AI chat. Connect traxy to Claude or ChatGPT. Set the signals you care about, manage tracked profiles and review matching leads, all from the conversation. [Explore the traxy MCP](https://traxy.ai/#mcp) ![traxy](https://traxy.ai/assets/home-v2/traxy-app.svg)ClaudeChatGPT Try asking - “Add people asking for an SEO agency to my social signals.” - “Track this LinkedIn profile and tag it as an influencer.” - “Show me the leads from my watchlist and the signals behind them.” Example prompts for your connected traxy workspace. \[ LinkedIn social listening \] ## Hear what your buyers are asking for. 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