--- title: "10-20 qualified meetings a month with zero LinkedIn automation | traxy Case Study" description: "Superfiliate is a creator-led growth platform for DTC brands. Brands used to find two or three creators who really landed and then wonder how to do more of that; They turned it into a system - affiliate revenue, creator content feeding paid media, and awareness into audiences you can't buy your way into. Their co-founder and CEO has never let a tool touch his LinkedIn - not one word has been published from his account that he didn't write himself. So the problem was never automation. It was inputs. He was working \"People you may know,\" picking people off title and company, with no way to know whether they were active, in-market, or already talking to someone else. traxy replaced the guess with signal. It now drives 10 to 20 qualified meetings a month, into a calendar where quality is the only number that counts." canonical: "https://traxy.ai/case-studies/superfiliate" --- # 10-20 qualified meetings a month with zero LinkedIn automation | traxy Case Study > Superfiliate is a creator-led growth platform for DTC brands. Brands used to find two or three creators who really landed and then wonder how to do more of that; They turned it into a system - affiliate revenue, creator content feeding paid media, and awareness into audiences you can't buy your way into. Their co-founder and CEO has never let a tool touch his LinkedIn - not one word has been published from his account that he didn't write himself. So the problem was never automation. It was inputs. He was working "People you may know," picking people off title and company, with no way to know whether they were active, in-market, or already talking to someone else. traxy replaced the guess with signal. It now drives 10 to 20 qualified meetings a month, into a calendar where quality is the only number that counts. [All case studies](https://traxy.ai/case-studies) ![Superfiliate](https://traxy.ai/assets/customer-superfiliate-logo.svg) # 10–20 qualified meetings a month with zero LinkedIn automation Superfiliate is a creator-led growth platform for DTC brands. Co-founder and CEO Andy Cloyd and his team use traxy for signal-based outbound. Watch the conversation with Andy Cloyd[Watch on YouTube](https://www.youtube.com/watch?v=PMY5GdxjYs4) > “A busy calendar is nothing if it’s all low quality. With traxy, the confidence that a meeting is going to be a good meeting is higher, because so much of that qualification work was the input of the signal traxy flagged for us.”Andy CloydCo-Founder & CEO, Superfiliate **10–20 meetings**Qualified meetings from traxy signals each month **40%**Demo requests driven by LinkedIn and outbound **30 seconds**Time to the first live signal IN THIS CASE STUDY[Watch Andy’s story](https://traxy.ai/case-studies/superfiliate#watch-story) [About Superfiliate](https://traxy.ai/case-studies/superfiliate#about) [Results at a glance](https://traxy.ai/case-studies/superfiliate#highlights) [The problem](https://traxy.ai/case-studies/superfiliate#chapter-0) [The gap](https://traxy.ai/case-studies/superfiliate#chapter-1) [Why traxy](https://traxy.ai/case-studies/superfiliate#chapter-2) [The transformation](https://traxy.ai/case-studies/superfiliate#chapter-3) [The takeaway](https://traxy.ai/case-studies/superfiliate#chapter-4) [Before & after](https://traxy.ai/case-studies/superfiliate#comparison) INDUSTRY Martech CUSTOMER TYPE Consumer brands [superfiliate.com](https://superfiliate.com/) ## About Superfiliate Superfiliate is a creator-led growth platform for DTC brands. Co-founder and CEO Andy Cloyd and his team use traxy for signal-based outbound. So the problem was never automation. It was inputs. He was picking people off title and company, with no way to know who was active or in-market. traxy replaced the guess with signal, and now drives 10 to 20 qualified meetings a month. ## Results at a glance - 10–20 qualified meetings a month sourced from traxy signals - 150–300 demo requests a month, with LinkedIn and outbound driving 40% - Zero LinkedIn automation. Every message is still written by the founder - Competitor engagement turned into a repeatable lead source ## The problem Outbound ran on the founder’s own time. Find 30 minutes, scroll “People you may know,” connect, send a message. It had been mission-critical since day one, but the signal underneath it was thin. Role and company tell you someone fits. They don’t tell you whether that person is active, trying to solve the problem, or already deep in someone else’s buying process. Every tool he tried wanted to automate the one part he refuses to automate. ## The gap Superfiliate never had a lead problem. They had a timing problem. They could always find the right title at the right company. No list could tell them whether that person was anywhere near ready to buy. ## Why traxy traxy didn’t ask him to change anything. It surfaces the people already engaging with relevant content (his, the market’s and competitors’) and scores them against his ICP. When a competitor posts a case study, the people engaging with it have already qualified themselves. It stays organic, too: “I’m not paying to be in your inbox. I’m just showing up at the right time to the right person.” And it flows into the CRM, their source of truth after a full go-to-market overhaul. ## The transformation The input changed from title and company to live engagement scored against ICP. Same process, a much better list. What started as one founder’s habit now has a RevOps team building around it, while he still sends every note himself. Qualification happens before anything gets booked, so the AEs’ calls got better, not just more numerous. ## Before & after Metric Before With traxy How leads get selected Title and company from “People you may know” Live engagement scored against ICP Qualified meetings from LinkedIn Ad hoc, untracked 10–20 a month Time to first signal Not specified Within 30 seconds of connecting to traxy Meeting quality Qualified on the call, hit or miss Qualified at the signal layer, before booking ## The takeaway When outbound stops scaling, the instinct is to automate it. Superfiliate protected the manual part and fixed the input instead. LinkedIn caps you at roughly 150 connection requests a week, so the only real variable is who fills those slots. Fill them with people who engaged with something relevant last week, and the same hour of work produces a different business. ## Want results like Superfiliate? Turn social engagement into qualified leads with buying intent. [Start your free trial](https://app.traxy.ai/signup) [Book a demo](https://calendly.com/d/cvj3-p2p-cpv/traxy-demo) Results reported by Superfiliate. ## More teams. More stories. [View all case studies](https://traxy.ai/case-studies) [SaaS![Outcome Catalyst](https://traxy.ai/assets/customer-outcome-catalyst-logo.svg) AI infrastructure ### $500K+ pipeline identified in six weeks Founder posting turned into a repeatable sales motion. Read Outcome Catalyst’s story](https://traxy.ai/case-studies/outcome-catalyst) [SaaS![Nostra](https://traxy.ai/assets/customer-nostra-logo.svg) Ecommerce infrastructure ### $200K+ pipeline in under 30 days 5+ live deals from warm paths hidden in LinkedIn engagement. Read Nostra’s story](https://traxy.ai/case-studies/nostra) [Agency![Tribe Digital](https://traxy.ai/assets/customer-tribe-digital-logo.png) B2B marketing & lead gen ### 15× return in the first two weeks 10+ meetings in one month for a single client account. Read Tribe Digital’s story](https://traxy.ai/case-studies/tribe-digital) [Agency![Thoughtful](https://traxy.ai/assets/customer-thoughtful-logo-v2.png) B2B thought leadership marketing ### 100s of leads from an account that had produced zero Mined 18 months of past posts. No client login needed. Read Thoughtful’s story](https://traxy.ai/case-studies/thoughtful) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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