--- title: "How Sardine booked 10+ extra meetings in its first month on traxy | traxy case study" description: "Sardine’s BDR team sells only through LinkedIn DMs. On traxy they reached buyers already engaging with their CEO’s posts, lifted acceptance from 38% to 70% and booked 10+ extra meetings in a month with minimal effort." canonical: "https://traxy.ai/case-studies/sardine" --- # How Sardine booked 10+ extra meetings in its first month on traxy | traxy case study > Sardine’s BDR team sells only through LinkedIn DMs. On traxy they reached buyers already engaging with their CEO’s posts, lifted acceptance from 38% to 70% and booked 10+ extra meetings in a month with minimal effort. [All case studies](https://traxy.ai/case-studies) ![Sardine](https://traxy.ai/assets/customer-logo-sardine.svg) # How Sardine booked 10+ extra meetings in its first month on traxy Sardine is an agentic financial crime platform, unifying fraud prevention, AML compliance, and real-time transaction monitoring in one place. Trusted by leading banks, merchants, and fintechs worldwide. SaaS![Sardine](https://traxy.ai/assets/customer-logo-sardine.svg) > “We booked a meeting the first day we downloaded the trial. We weren’t even paying for it. One of the BDRs on my team reached out to someone and booked the meeting that same day.”Eric ZimmermanHead of Business Development, Sardine **10+**Extra meetings from traxy in the first month **70%**Connection acceptance, up from 38% **Day 1**First meeting, booked during the trial IN THIS CASE STUDY[About Sardine](https://traxy.ai/case-studies/sardine#about) [Results at a glance](https://traxy.ai/case-studies/sardine#highlights) [The gap](https://traxy.ai/case-studies/sardine#chapter-0) [The problem](https://traxy.ai/case-studies/sardine#chapter-1) [Why traxy](https://traxy.ai/case-studies/sardine#chapter-2) [Before & after](https://traxy.ai/case-studies/sardine#comparison) [The takeaway](https://traxy.ai/case-studies/sardine#chapter-3) INDUSTRY Fraud and compliance software CUSTOMER TYPE SaaS [sardine.ai](https://sardine.ai/) ## About Sardine Sardine is an agentic financial crime platform, unifying fraud prevention, AML compliance, and real-time transaction monitoring in one place. Trusted by leading banks, merchants, and fintechs worldwide. Eric Zimmerman, Sardine’s head of business development, runs a BDR team that sells to Chief Risk Officers as well as Heads of Compliance and Fraud. Their only outbound channel is through LinkedIn DMs. In their first month, a few BDRs booked 10+ meetings from traxy with minimal time and effort, on top of the meetings the rest of their outbound was already booking. 30 days in, their acceptance rate jumped to 70% for LinkedIn connection requests, compared with 38% before. ## Results at a glance - 10+ meetings from traxy in the first month, on top of existing outbound - LinkedIn connection acceptance up from 38% to 70% in 30 days - First meeting booked by a BDR on day 1 of the trial - Prospects sourced from people engaging with the CEO’s LinkedIn posts ## The gap Sardine’s team couldn’t see which buyers were already reacting to their LinkedIn content at scale. Because they lacked visibility into which buyers were already engaging with their content, they were stuck sending blind requests to people found through Sales Navigator job-change searches. As a result, their acceptance rate capped out at 38%. ## The problem The BDRs found prospects by searching Sales Navigator for people who had recently changed jobs. Eric says it worked well, but it was manual and took a lot of the team’s time. If a request sat pending and they withdrew it, LinkedIn made them wait three weeks before sending it again. The team also tried a few other sales tools, which they found both time-consuming and ineffective. ## Why traxy Two people recommended traxy to Eric within 48 hours. He tried it because, in his words, “we live on LinkedIn,” and traxy shows which prospects are active there. Most of the posts the team tracks are from Sardine’s CEO, who has about 45,000 followers. Eric says the people engaging with them are the most valuable to reach out to, “because they already know about us and what we do.” ## Before & after Metric Before With traxy Where prospects come from Sales Navigator job-change searches People engaging with Sardine’s LinkedIn posts Connection acceptance 38% 70% Meetings booked through traxy \- 10+ in the first month, on top of existing outbound ## The takeaway If LinkedIn is where your outbound happens, the connection request is where each conversation starts, so who you send requests to matters. Sardine’s BDRs started with people who were active on LinkedIn and already knew Sardine from engaging with its CEO’s posts. People who already know your company are more likely to accept the request and more likely to take a meeting. For Sardine, acceptance rose to 70%. Only a few BDRs used traxy, and they spent minimal time on it, yet they booked 10+ extra meetings from traxy in the first month. ## Want results like Sardine? Use traxy to reach out to qualified buyers already engaging on your posts. [Start your free trial](https://app.traxy.ai/signup) [Book a demo](https://calendly.com/d/cvj3-p2p-cpv/traxy-demo) Results reported by Sardine. ## More teams. More stories. [View all case studies](https://traxy.ai/case-studies) [![Forj Media: watch Matt Huang’s story](https://traxy.ai/assets/forj-media-video-thumbnail.jpg) LinkedIn content agency ### $100K Deal closed for a client with help from traxy Clearer ROI from LinkedIn content helps Matt reduce churn and keep clients longer. Read Forj Media’s story](https://traxy.ai/case-studies/forj-media) [SaaS![Outcome Catalyst](https://traxy.ai/assets/customer-outcome-catalyst-logo.svg) AI infrastructure ### $500K+ pipeline identified in six weeks Founder posting turned into a repeatable sales motion. Read Outcome Catalyst’s story](https://traxy.ai/case-studies/outcome-catalyst) [SaaS![Nostra](https://traxy.ai/assets/customer-nostra-logo.svg) Ecommerce infrastructure ### $200K+ pipeline in under 30 days 5+ live deals from warm paths hidden in LinkedIn engagement. Read Nostra’s story](https://traxy.ai/case-studies/nostra) [Agency![Tribe Digital](https://traxy.ai/assets/customer-tribe-digital-logo.png) B2B marketing & lead gen ### 15× return in the first two weeks 10+ meetings in one month for a single client account. Read Tribe Digital’s story](https://traxy.ai/case-studies/tribe-digital) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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