--- title: "traxy vs Sales Navigator: Which Do You Need? (2026)" description: "Sales Navigator builds lead and account lists inside LinkedIn. traxy finds who is engaging with relevant posts and runs LinkedIn and email outreach to them." canonical: "https://traxy.ai/blog/traxy-vs-sales-navigator-comparison" last_updated: "2026-11-10" --- # traxy vs Sales Navigator: Which Do You Need? (2026) > Sales Navigator builds lead and account lists inside LinkedIn. traxy finds who is engaging with relevant posts and runs LinkedIn and email outreach to them. [Home](https://traxy.ai/) [Blog](https://traxy.ai/blog) [LinkedIn Sales Navigator](https://traxy.ai/blog/topics/linkedin-sales-navigator) Tools & comparisons # traxy vs LinkedIn Sales Navigator: Which Tool Should B2B Sales Teams Use? Sales Navigator builds lead and account lists inside LinkedIn. traxy finds who is engaging with relevant posts and runs LinkedIn and email outreach to them. By the traxy teamUpdated Nov 10, 202615 min read ![traxy vs Sales Navigator: Which to Use? — traxy blog](https://traxy.ai/assets/blog-covers/traxy-vs-sales-navigator-comparison.jpg) **In this article**[Sales Navigator buyer intent vs seeing who engages with competitors and industry experts](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#sales-navigator-buyer-intent-vs-seeing-who-engages-with-competitors-and-industry-experts) [Two Different Approaches to LinkedIn Sales](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#two-different-approaches-to-linkedin-sales) [What LinkedIn Sales Navigator Does](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#what-linkedin-sales-navigator-does) [What traxy Does](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#what-traxy-does) [Where the personalization signal comes from](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#where-the-personalization-signal-comes-from) [LinkedIn outbound in a niche market, using both](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#linkedin-outbound-in-a-niche-market-using-both) [Head-to-Head: Real Scenarios](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#head-to-head-real-scenarios) [Pricing Comparison](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#pricing-comparison) [Should You Use Both?](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#should-you-use-both) [Frequently Asked Questions](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#frequently-asked-questions) [The Bottom Line](https://traxy.ai/blog/traxy-vs-sales-navigator-comparison#the-bottom-line) [Open product docs](https://docs.traxy.ai/) **TL;DR:** traxy vs Sales Navigator comes down to what you need LinkedIn to do. [LinkedIn Sales Navigator](https://traxy.ai/blog/linkedin-sales-navigator) is LinkedIn's own tool for building and filtering lead and account lists, saving searches, getting alerts on saved leads and messaging with InMail, and you send each message yourself. traxy finds high intent leads from LinkedIn activity, people who like, comment on or post about the problem you solve, including on your competitors' and industry creators' posts, and then runs LinkedIn and email outreach to them from your own connected sender accounts, with optional research on each lead and your approval before anything sends. Use Sales Navigator to build and filter account lists inside LinkedIn, traxy to find who is engaging and run the outreach, and both if you do both. We make traxy, so weigh our view with that in mind; every Sales Navigator fact below links to LinkedIn's own pages. ## Sales Navigator buyer intent vs seeing who engages with competitors and industry experts Sales Navigator's Buyer Intent shows interest in your own company, not who is engaging with your competitors' or industry experts' posts. To see which people who fit your ICP are engaging with those posts, with the evidence behind each one, you need a tool that reads the engagers of those posts and checks them against your ICP. That is what traxy does. What LinkedIn documents about Buyer Intent: - The "Account has buyer intent" filter finds leads at accounts that have shown high or moderate interest in your company in the past 30 days, based on InMail and ad engagement, company page views and profile views ([Sales Navigator Help: search filters](https://www.linkedin.com/help/sales-navigator/answer/a1468001) ). - Buyer Intent is only on Sales Navigator Advanced and Advanced Plus ([Sales Navigator Help: Buyer Intent FAQ](https://www.linkedin.com/help/sales-navigator/answer/a507435) ). - The "Lead engaged with your content" alert covers saved leads who like, comment on or share your company's content ([Sales Navigator Help: alerts](https://www.linkedin.com/help/sales-navigator/answer/a105133) ). What traxy does instead: 1. **Track the voices your buyers follow.** Add competitors, influencers and company pages under Tracking, and tag each profile by relationship ([track people, posts and companies](https://docs.traxy.ai/discovery/tracking) ). You can also paste any single post. 2. **Qualify the engagers.** traxy checks the people who engage against your ICP, and only people with a 50%+ ICP match count as leads ([how qualification works](https://docs.traxy.ai/discovery/qualification) ). 3. **Show why each one is on the list.** Every lead shows its ICP match score, a signal label (Warm, Related or Activity) and the exact post, comment or like behind it, with its date. 4. **Run the outreach.** A campaign can research each lead, then send LinkedIn and email steps from your own connected sender accounts after you approve the launch, with the option to approve each message ([review and launch](https://docs.traxy.ai/campaigns/review-and-launch) ). An ICP match is a fit estimate, not proof someone is buying, so check the post or comment before you use it in a message. See [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) for the full workflow. ## Two Different Approaches to LinkedIn Sales Sales Navigator and traxy both help B2B teams sell on LinkedIn, but they start from opposite ends: Aspect traxy Sales Navigator **Starting point** Who is already engaging with posts about your problem? Who fits my ICP? **Where leads come from** Likes, comments and posts, including on tracked competitors' and creators' posts, plus search over 71M+ scanned LinkedIn likes, posts and comments Search filters, saved searches and lead and account lists **Signal type** Activity: the post or comment behind each lead Fit, plus alerts on leads and accounts you saved **Outreach** LinkedIn and email campaigns from your connected accounts, after you approve InMail and messages you send yourself **Review before sending** Test on sample leads, launch review, optional approval of every message You write or edit and send each message Think of it this way: Sales Navigator helps you build the list. traxy finds who on or around that list is already interested, and runs the outreach to them. ## What LinkedIn Sales Navigator Does Sales Navigator is LinkedIn's premium prospecting tool, with advanced search, lead and account recommendations, CRM integrations and AI-powered insights ([LinkedIn: compare plans](https://business.linkedin.com/sales-solutions/compare-plans) ). ### Key features **Advanced search filters** Search LinkedIn's member base (more than 1 billion members, according to [LinkedIn](https://about.linkedin.com/) ) by company headcount, function, seniority, years in role, geography, industry, groups and more, including "Changed jobs" in the last 90 days and "Posted on LinkedIn" in the last 30 days ([Sales Navigator Help: search filters](https://www.linkedin.com/help/sales-navigator/answer/a1468001) ). **Lead and account lists, saved searches and alerts** Save leads and accounts to lists and get alerts when a saved lead changes jobs or shares a post, or a saved account raises money or grows its hiring ([Sales Navigator Help: alerts](https://www.linkedin.com/help/sales-navigator/answer/a105133) ). Saved searches send weekly alerts when new people match your criteria ([LinkedIn Help: saved searches](https://www.linkedin.com/help/linkedin/answer/a102024/save-a-lead-search-in-sales-navigator) ). **InMail and Message Assist** Message people you aren't connected to. Each plan includes 50 InMails a month ([LinkedIn: compare plans](https://business.linkedin.com/sales-solutions/compare-plans) ). Message Assist drafts first-touch InMails with AI, up to 50 AI-assisted messages a month, and LinkedIn recommends reviewing and editing each draft before sending ([Sales Navigator Help: Message Assist](https://www.linkedin.com/help/sales-navigator/answer/a6847751) ). **CRM integration** CRM sync with HubSpot, Microsoft Dynamics, Oracle Sales and Salesforce is only on Advanced Plus ([Sales Navigator Help: CRM integration](https://www.linkedin.com/help/sales-navigator/answer/a106005) ). **TeamLink** See which leads are connected to your colleagues on Sales Navigator, for warm introductions ([Sales Navigator Help: search filters](https://www.linkedin.com/help/sales-navigator/answer/a1468001) ). ### What Sales Navigator does well - Finding people who match specific criteria (title, company size, industry, geography) - Building and filtering account lists for ABM - Sending InMails to decision-makers you're not connected with - Alerts on job changes and company news for leads and accounts you saved ### Where Sales Navigator falls short - **It doesn't list who engages with other people's posts.** Its engagement alert covers saved leads engaging with your company's content. The "Posted on LinkedIn" filter finds people who created a post in the last 30 days, not people who liked or commented on a competitor's post. - **Alerts need saved leads.** Alerts cover leads and accounts you have already saved, plus new matches for saved searches, so they won't surface people who start engaging with your topic. - **You send each message.** Reps build searches, save leads and send InMails one at a time, and Message Assist is capped at 50 AI-assisted messages a month. - **Plan gating.** Buyer Intent needs Advanced or Advanced Plus, and CRM sync needs Advanced Plus. ## What traxy Does traxy finds high intent leads on LinkedIn from public activity, then runs LinkedIn and email outreach to them from your own connected accounts. ### Key features **Signals and Social Intent Search** Tell traxy which problems, topics and situations make a lead relevant, and it finds people who like, comment on or post about them. You can also describe the person and the need in plain English and search 71M+ scanned LinkedIn likes, posts and comments. **Tracking** Track people (competitors, influencers, teammates, investors), single posts by URL and company pages, and traxy qualifies whoever engages with their posts. Track your own profile to turn engagement on your posts into leads. **ICP qualification with the source on every lead** Each person is scored against your lead criteria (roles, seniority, company size, industry and more, with exclusions). Only people with a 50%+ ICP match become leads, and each lead shows the post, comment, like or repost behind it and a Warm, Related or Activity label. **Campaigns with research on each lead** A campaign can research each lead for the facts you ask for, such as a job change, a funding round or hiring for a role, groups leads by signal and prepares a personalized message variant for each group ([create a campaign](https://docs.traxy.ai/campaigns/create) ). **LinkedIn and email from your own accounts** Sequences send connection requests, LinkedIn messages and emails from the LinkedIn accounts and mailboxes you connect as sender accounts, with limits, active hours and ramp-up per sender. A wait can depend on the connection being accepted, and replies, unsubscribes and hard bounces stop the sequence ([sequences](https://docs.traxy.ai/outreach/sequences) ). **Review before sending** Test the campaign on sample leads with nothing sent, check the launch review (who joins, who is skipped, the sender, the steps and the delivery mode), then approve each message in a review queue or let the approved campaign send. **Insights, meetings and routes** Insights shows the top profiles and posts bringing in leads. Connect Google Calendar to match meetings to traxy leads and record the outcome ([meetings and outcomes](https://docs.traxy.ai/reporting/meetings) ). Send leads to Slack, Clay, Zapier, n8n or a webhook through routes, or export a CSV. ### What traxy does well - Finding people who fit your ICP and are engaging with posts about your problem, including competitors' and creators' posts - Showing the exact post or comment behind every lead, so each message has a reason - Researching each lead and preparing the LinkedIn and email sequence in one place - Letting you test, review the launch and approve each message before anything sends ### Where traxy falls short - **No LinkedIn-wide search filters.** traxy finds people from activity and your criteria; it doesn't replace Sales Navigator's filters for mapping every director at a named account. - **Needs relevant activity.** traxy works from engagement and posts, so it needs posts to read. They don't have to be yours: competitors' and industry creators' posts work too (see [do you need to post on LinkedIn for traxy to work?](https://traxy.ai/blog/do-you-need-linkedin-content-for-traxy) ). - **Sending needs connected accounts.** To send, you connect LinkedIn accounts and mailboxes as sender accounts, and every campaign needs your launch approval, so it isn't for anyone who wants messages to go out with no review. - **No InMail credits.** InMail isn't part of traxy's documented sequences; Sales Navigator's InMails reach people outside your network. ## Where the personalization signal comes from To personalize LinkedIn outreach at scale, you need one real reason per person. In Sales Navigator that reason comes from alerts on leads you saved; in traxy it comes from the post or comment that put each lead on your list. - **Sales Navigator:** alerts cover job changes and role changes, a saved lead sharing a post, account news such as funding and hiring growth, and saved leads engaging with your company's content ([Sales Navigator Help: alerts](https://www.linkedin.com/help/sales-navigator/answer/a105133) ; [LinkedIn: how to use alerts](https://www.linkedin.com/business/sales/blog/sales-navigator/sales-navigator-alerts-what-they-are-how-to-best-use-them) ). Message Assist drafts with lead and account insights, capped at 50 AI-assisted messages a month ([Sales Navigator Help: Message Assist](https://www.linkedin.com/help/sales-navigator/answer/a6847751) ). - **traxy:** leads come from likes, comments and posts about the problem you solve, including tracked competitors' and influencers' posts, each with its source and date. Leads are grouped by signal, each group gets its own message variant, and research on each lead can add facts such as a job change or funding round. LinkedIn and email sequences then go out from your connected accounts after you approve. Either way, check the source and date before you reference it in a message. For more on writing from the signal, see [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) . ## LinkedIn outbound in a niche market, using both In a very niche market, use Sales Navigator to build and filter the account list, and traxy to find who at or around those accounts is engaging with relevant posts and to run the LinkedIn and email sequence after you approve. 1. **Map the accounts in Sales Navigator.** Filter by industry, company headcount, geography and seniority, save the accounts to a list, and save the search so new matches arrive in weekly alerts ([LinkedIn Help: saved searches](https://www.linkedin.com/help/linkedin/answer/a102024/save-a-lead-search-in-sales-navigator) ). 2. **Know what Sales Navigator won't show.** The "Posted on LinkedIn" filter finds people who created a post in the last 30 days, not people engaging with competitor posts, and Buyer Intent shows interest in your own company ([Sales Navigator Help: search filters](https://www.linkedin.com/help/sales-navigator/answer/a1468001) ; [Sales Navigator Help: Buyer Intent](https://www.linkedin.com/help/sales-navigator/answer/a798004) ). 3. **Set the same niche in traxy.** Put the same roles, company size, industry and keywords in your lead criteria, add exclusions, and use the Blocklist for existing customers. 4. **Track who the niche listens to.** Track the competitors, creators and company pages your buyers follow, paste the posts that matter, and search for people describing the problem. 5. **Check each lead.** Keep people with a 50%+ ICP match, read the post or comment behind each one, and mark bad fits. 6. **Run a small campaign.** Research each lead, test on sample leads with nothing sent, review the launch, and approve each message. Keep each person in one sequence and measure progress by account. In a small market every contact counts, so fewer, better-reasoned messages beat volume. ## Head-to-Head: Real Scenarios The scenarios below are illustrative; your results depend on your market, list quality and messaging. For sourced acceptance, reply and conversion rates, see our [LinkedIn B2B lead generation benchmarks](https://traxy.ai/blog/linkedin-b2b-lead-generation-benchmarks-conversion-rates-cost-per-lead-2026) . ### Scenario 1: Your SDR needs conversations this week **With Sales Navigator:** the SDR searches for VPs of Sales at SaaS companies with 50 to 200 employees, saves 50 prospects and sends InMails one by one. **With traxy:** the SDR opens the qualified leads who engaged with tracked competitors' and creators' posts this week, asks trax to build a campaign that references each lead's post or comment, tests it on sample leads, approves the launch, and the LinkedIn and email steps go out from the SDR's connected accounts. **Better fit:** traxy, when people who match your ICP are engaging with relevant posts. Sales Navigator, when you need more targets than activity gives you. ### Scenario 2: You're targeting a specific enterprise account **With Sales Navigator:** search for all directors and above at the target company, build an account map and send InMails to the decision-makers. **With traxy:** track the company's LinkedIn page to find people who engage with its posts and fit your ICP, and check whether anyone from the account engaged with posts you track. That finds engagers, not every employee at the company. **Better fit:** Sales Navigator. For ABM on named companies, its search and account mapping come first. ### Scenario 3: You want to know which LinkedIn posts bring in leads **With Sales Navigator:** alerts tell you when a saved lead engaged with your company's content, but LinkedIn doesn't document a view of which posts produced which new leads. **With traxy:** Insights shows the top profiles and posts bringing in leads, each tracked profile shows the leads it surfaced, and Google Calendar matching ties meetings to traxy leads. **Better fit:** traxy. See our [LinkedIn ROI measurement guide](https://traxy.ai/blog/measure-linkedin-marketing-roi-framework) for the full framework. ## Pricing Comparison We don't quote prices in comparisons because plans change. Sales Navigator has Core, Advanced and Advanced Plus plans; see [LinkedIn's compare plans page](https://business.linkedin.com/sales-solutions/compare-plans) and our guide to [LinkedIn Sales Navigator pricing](https://traxy.ai/blog/linkedin-sales-navigator-pricing) . What differs by plan matters more than the list price: Feature Core Advanced Advanced Plus InMails a month 50 50 50 Buyer Intent No Yes Yes CRM sync No No Yes _Sources: [LinkedIn: compare plans](https://business.linkedin.com/sales-solutions/compare-plans) , [Buyer Intent FAQ](https://www.linkedin.com/help/sales-navigator/answer/a507435) , [CRM integration](https://www.linkedin.com/help/sales-navigator/answer/a106005) ._ For traxy's current plans, see the [pricing page](https://traxy.ai/pricing) . ## Should You Use Both? **Yes, if you run both motions.** Here's how teams combine them: 1. **Sales Navigator** builds and filters the account and lead lists, and InMail reaches people outside your network. 2. **traxy** finds who in your market is engaging with relevant posts, qualifies them against your ICP and runs the LinkedIn and email outreach with your approval. 3. **Keep each person in one sequence** so nobody hears from you twice at once. 4. **People you reach from Sales Navigator** who later engage with tracked posts show up in traxy as high intent leads, with the post behind them. ### If you can only pick one: **Choose traxy if:** - You want leads from people engaging with your posts, competitors' posts or creators' posts - You want research, LinkedIn and email outreach and approval in one tool - You want to see which posts bring in leads **Choose Sales Navigator if:** - You need targeted outbound to specific companies and roles - You rely on InMail to reach people outside your network - You need ABM-style account mapping - You prefer to write and send every message yourself ## Frequently Asked Questions ### What is the difference between traxy and Sales Navigator? Sales Navigator is LinkedIn's prospecting tool: it helps you search for people and companies that fit your ideal customer profile, save them to lists, get alerts on them and contact them with InMail. traxy finds high intent leads from LinkedIn activity, people who like, comment on or post about the problem you solve, checks each one against your ICP, and runs LinkedIn and email outreach to them from your connected accounts after you approve. Sales Navigator shows who fits; traxy shows who fits and is already engaging, and reaches out to them. ### Is traxy an alternative to Sales Navigator? Partly. If your best conversations come from people who engage with LinkedIn content, traxy can replace much of the manual prospecting and messaging Sales Navigator is used for. If you run targeted outbound to named accounts and roles, you still need Sales Navigator's search and InMail, and traxy works alongside it. Our [Sales Navigator alternatives](https://traxy.ai/blog/best-linkedin-sales-navigator-alternatives-b2b-prospecting-2026) guide compares other options. ### Does traxy work without Sales Navigator? Yes. traxy doesn't require a Sales Navigator subscription. To send LinkedIn messages and emails from traxy, you connect your LinkedIn account and mailbox as sender accounts under Settings > Sender accounts ([sender accounts](https://docs.traxy.ai/outreach/senders) ). ### Can Sales Navigator track who engages with my posts? Only partly. It alerts you when a saved lead engages with your company's content, and that alert for organic posts needs Advanced or Advanced Plus ([Sales Navigator Help: alerts](https://www.linkedin.com/help/sales-navigator/answer/a105133) ). It doesn't list everyone who engages with a post, or with a competitor's post. For that, you need an engagement tool such as traxy or [Shield Analytics](https://traxy.ai/blog/traxy-vs-shield-analytics-comparison) ; our roundup of the [best LinkedIn engagement tracking tools](https://traxy.ai/blog/best-linkedin-engagement-tracking-tools-2026) compares the options. ### Which tool has better CRM integration? Sales Navigator's CRM sync with HubSpot, Microsoft Dynamics, Oracle Sales and Salesforce is on Advanced Plus only. traxy sends qualified leads to Slack, Clay, Zapier, n8n or a webhook through routes, exports CSV, and has a REST API for reading leads and signals from your own code. For [complete CRM integration options](https://traxy.ai/blog/best-linkedin-crm-integrations-2026) , see our comparison guide. ### Is Sales Navigator worth it for a small team (2-3 reps)? It depends on how much list building and InMail you do. If your reps prospect named accounts every week, it's worth it. If your team gets most conversations from people engaging with LinkedIn content, test traxy on that motion first. ### Do either of these tools risk my LinkedIn account? Sales Navigator is LinkedIn's own product, but LinkedIn can still temporarily restrict its features, such as InMail or connection requests, when it sees unusual activity ([Sales Navigator Help: restrictions](https://www.linkedin.com/help/sales-navigator/answer/a1644013) ). traxy sends from the LinkedIn accounts you connect, and LinkedIn doesn't allow third-party software that automates activity on its site ([LinkedIn Help: automated activity](https://www.linkedin.com/help/linkedin/answer/a1340567/automated-activity-on-linkedin) ), so no tool can promise your account won't be restricted. traxy gives you per-sender limits, active hours and ramp-up, a test with nothing sent, launch approval and optional approval of every message. Our guide to [LinkedIn account restrictions](https://traxy.ai/blog/linkedin-account-restricted) explains what triggers a restriction. ## The Bottom Line Sales Navigator and traxy do different jobs, and many teams use both. Sales Navigator is built for proactive prospecting inside LinkedIn: finding specific people at specific companies, saving them, and reaching out yourself with InMail. It's the right tool for outbound to named accounts and ABM. traxy is built for high intent leads: finding the people who are already engaging with posts about your problem, checking them against your ICP, and running LinkedIn and email outreach to them from your own accounts after you approve. Teams that run both motions use Sales Navigator to build the list and traxy to find who is engaging and run the sequence. To see the traxy side, start with [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) . **Related reading:** - [LinkedIn Outbound with traxy](https://traxy.ai/linkedin-outbound) - [LinkedIn Sales Navigator: What It Is and How to Use It](https://traxy.ai/blog/linkedin-sales-navigator) - [Best LinkedIn Lead Generation Tools 2026](https://traxy.ai/blog/best-linkedin-lead-gen-tools-compared-2026) - [Best LinkedIn CRM Integration Tools](https://traxy.ai/blog/best-linkedin-crm-integrations-2026) - [traxy vs Shield Analytics](https://traxy.ai/blog/traxy-vs-shield-analytics-comparison) - [Complete Guide to LinkedIn Lead Generation](https://traxy.ai/blog/linkedin-lead-generation-guide-2026) - [How to Measure LinkedIn Marketing ROI](https://traxy.ai/blog/measure-linkedin-marketing-roi-framework) [Back to all articles](https://traxy.ai/blog) ## Keep reading [All LinkedIn Sales Navigator guides](https://traxy.ai/blog/topics/linkedin-sales-navigator) [Tools & comparisons7 min read ## LinkedIn Sales Navigator (2026): What It Is, Key Features and How to Use It to Find Buyers Who Are Already Engaging LinkedIn Sales Navigator explained: what it is, its key features and plans, how to use it step by step, its limits, and every Sales Navigator guide we have. Updated Nov 9, 2026Read article](https://traxy.ai/blog/linkedin-sales-navigator) [Tools & comparisons8 min read ## Best Sales Navigator Alternatives for B2B Compare the best LinkedIn Sales Navigator alternatives for B2B prospecting in 2026. Covers Apollo, Lusha, Cognism, traxy, and more with pricing and use cases. Updated Nov 10, 2026Read article](https://traxy.ai/blog/best-linkedin-sales-navigator-alternatives-b2b-prospecting-2026) [Tools & comparisons9 min read ## LinkedIn CRM vs. Sales Navigator: Key Differences What is a LinkedIn CRM, how does it work, and how is it different from Sales Navigator? Compare CRM sync, buyer intent, Slack alerts and HubSpot routing. Updated Nov 10, 2026Read article](https://traxy.ai/blog/blog-linkedin-crm-vs-sales-navigator) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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