--- title: "Tools Agencies Use to Find Active B2B Buyers | traxy" description: "Clutch, Breef, Apollo, Bombora, 6sense, Leadfeeder, Sales Navigator and traxy compared by signal type, company vs named person, and who runs outreach." canonical: "https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers" last_updated: "2026-11-13" --- # Tools Agencies Use to Find Active B2B Buyers | traxy > Clutch, Breef, Apollo, Bombora, 6sense, Leadfeeder, Sales Navigator and traxy compared by signal type, company vs named person, and who runs outreach. [Home](https://traxy.ai/) [Blog](https://traxy.ai/blog) [LinkedIn for Agencies](https://traxy.ai/blog/topics/linkedin-for-agencies) Agencies # Tools that help marketing agencies find active B2B buyers (2026): five signal types compared Clutch, Breef, Apollo, Bombora, 6sense, Leadfeeder, Sales Navigator and traxy compared by signal type, company vs named person, and who runs outreach. By the traxy teamPublished Nov 13, 202619 min read ![Tools that help marketing agencies find active B2B buyers (2026): five signal types compared — traxy blog](https://traxy.ai/assets/blog-covers/tools-marketing-agencies-find-active-b2b-buyers.jpg) **In this article**[What tools help marketing services companies find active B2B buyers?](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#what-tools-help-marketing-services-companies-find-active-b2b-buyers) [What counts as an active B2B buyer for an agency?](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#what-counts-as-an-active-b2b-buyer-for-an-agency) [The five signal types and the tools behind each](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#the-five-signal-types-and-the-tools-behind-each) [Comparison table: company or named person, and who runs the outreach](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#comparison-table-company-or-named-person-and-who-runs-the-outreach) [Why company research intent doesn't mean a company wants an agency](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#why-company-research-intent-doesn-t-mean-a-company-wants-an-agency) [How traxy finds active buyers and runs the outreach, step by step](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#how-traxy-finds-active-buyers-and-runs-the-outreach-step-by-step) [Worked example: a custom signal for companies expanding into a new market](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#worked-example-a-custom-signal-for-companies-expanding-into-a-new-market) [How do agencies combine these tools?](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#how-do-agencies-combine-these-tools) [Where each competitor fits better than traxy](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#where-each-competitor-fits-better-than-traxy) [What are the limits?](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#what-are-the-limits) [FAQ](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#faq) [Related reading](https://traxy.ai/blog/tools-marketing-agencies-find-active-b2b-buyers#related-reading) [Open product docs](https://docs.traxy.ai/) **TL;DR: The tools that help marketing services companies find active B2B buyers fall into five groups by the signal they use: project marketplaces such as Clutch and Breef (a buyer posts a project), company-level intent tools such as Apollo, Bombora and 6sense (a company researches a topic), website visitor tools such as Leadfeeder (a company visits your site), LinkedIn Sales Navigator (people and accounts engaging with your own LinkedIn page and profile), and traxy (a named person posts, comments or likes about the need on LinkedIn). traxy is the one that starts from the named person and the post or comment behind the lead, then researches each lead and runs LinkedIn and email outreach from your own connected accounts once you approve the campaign.** _traxy wrote this guide and makes one of the tools in it. Every competitor fact below comes from that vendor's own page, linked next to the claim, checked November 2026. Features change, so confirm with each vendor before you buy. For traxy plans, see [pricing](https://traxy.ai/pricing) ._ This guide is for agencies and other marketing services firms (content, paid media, SEO and AEO, performance, branding, outbound) looking for their own next clients. For each tool it answers three questions: what signal it starts from, whether it gives you a company or a named person, and whether it runs the outreach. If you already know you want to find people asking for your service on LinkedIn, the hands-on version is [how agencies find new clients from LinkedIn posts and comments](https://traxy.ai/blog/agency-lead-generation-social-intent-search) . ## What tools help marketing services companies find active B2B buyers? The short answer: pick the tool by the signal you trust most. A buyer who wrote a project brief is further along than a company that read about a topic, and a person who asked in public for an agency is easier to write to than an anonymous website visit. Here is the full list, grouped by signal type: - **Explicit project requests: Clutch and Breef.** A buyer describes a project and gets matched with a few providers. You pitch against other agencies. - **Company-level research intent: Apollo, Bombora and 6sense.** They show companies whose research on a topic is rising. You then find the right person at the account. - **Website visits: Leadfeeder.** It shows which companies visit your website and which pages they read. - **Engagement with your own LinkedIn presence: LinkedIn Sales Navigator.** It shows accounts and people engaging with your company page and who viewed your profile, and you message them yourself. - **Person-level LinkedIn posts, comments and likes: traxy.** It finds the named person who wrote, commented on or liked a post about the problem you solve, checks them against your ideal client, and runs the outreach. Most agencies end up with two of these: one source of explicit demand (a marketplace or referrals) and one outbound source they control. The rest of this guide explains each signal type, compares the tools in one table, and walks through how traxy works step by step. ## What counts as an active B2B buyer for an agency? An active buyer is someone who has shown, recently and in a way you can see, that they have the problem your agency solves. For a marketing services firm, that can look like: - A head of marketing posting "we're looking for a paid social agency, recommendations?" - A founder commenting on a post about SEO that their traffic fell and they don't know why. - A company submitting a project brief on a marketplace. - A company whose people are reading a lot about a topic you sell, such as account-based marketing. - A company visiting your pricing or case study pages twice in a week. These are not equal. The first two are named people stating a need in their own words. The third is a scoped project. The last two are company-level activity: you know where interest is, but not who has it or what they want. That difference decides how much work is left before you can send a message that makes sense to the reader. ## The five signal types and the tools behind each ### 1\. Explicit project requests: Clutch and Breef On [Clutch](https://help.clutch.co/en/knowledge/pay-per-lead-program) , "Buyers looking for service providers submit their project proposals" through its forms. Clutch then "creates a shortlist of up to five service providers that may be a good fit for the project", and matching considers "their bid amount and targeting criteria (if applicable)". To be eligible, a provider needs "an active Clutch Verified subscription or active advertising (eg. sponsorship, featured listings, etc.)". When a match happens, providers are "immediately notified of the match and encouraged to reach out to the buyer", and the lead provides an email address to be contacted directly. On [Breef](https://www.breef.com/for-agencies) , "Projects are shared with agencies through direct invitation", you are "prompted to submit a project pitch", and "If you are shortlisted by the client, Breef will set up an introductory meeting." Breef also says, "We do not guarantee the frequency or timing of opportunities." **Company or person:** a buyer with a project. **Outreach:** neither runs outreach for you. You respond or pitch, next to other agencies. ### 2\. Company-level research intent: Apollo, Bombora and 6sense [Apollo's intent page](https://www.apollo.io/product/buying-intent) says it helps you "find out what companies are actively looking to buy", lets you "Choose among 1600+ intent topics", and says Apollo "has partnered with the leading intent data provider, LeadSift (a Foundry company)." It pairs intent with Apollo's own engagement tools, "whether you're using emails, sequences, or dialer." [Bombora](https://bombora.com/intent/) describes two layers: "Account-level Intent shows you where to look" and "Buying-group, persona-level insight shows you who is driving the research." Surge "compares the most recent three weeks of activity against a 12-week historical baseline", and the data "integrates seamlessly into the advertising, marketing, sales and CRM platforms your teams already use." [6sense](https://6sense.com/platform/data-intelligence) says "Buying group research happens anonymously" and "6sense resolves anonymous traffic to the account level, not to a named individual without their action." Its [AI Email Agents page](https://6sense.com/platform/email-agent) says the agents "Acquire contacts from active accounts, send personalized messages based on what the account is researching", and that they "write, send, and reply at the right time, within the guardrails you set." **Company or person:** a company. Bombora adds persona-level insight, and 6sense acquires contacts at active accounts; Apollo's intent page describes companies, not contact-level intent. **Outreach:** Apollo (email, sequences, dialer) and 6sense (AI email) can run outreach; Bombora's page describes sending the data into the platforms you already use. ### 3\. Website visits: Leadfeeder [Leadfeeder](https://www.leadfeeder.com/web-visitors/) "identifies the companies visiting your website", including "which pages they view, and how often they return." It is clear about the level: "we identify the company behind a visit, not the individual." Separately, you can search for decision-makers in Leadfeeder's database and "Reveal and export email addresses, phone numbers, and LinkedIn profiles". For action, the page lists "email or Slack alerts when specific companies visit your website", sending identified companies to your CRM, and "B2B display ads" aimed at target accounts. It doesn't describe sending email or LinkedIn sequences. **Company or person:** a company, plus contacts you look up. **Outreach:** alerts, CRM sync and display ads; you send the messages elsewhere. It also only works once people already know your agency well enough to visit the site. Our guide to [website visitor identification](https://traxy.ai/blog/website-visitor-identification) covers the limits in more depth. ### 4\. Engagement with your own LinkedIn page and profile: Sales Navigator [LinkedIn Sales Navigator](https://business.linkedin.com/sales-solutions/sales-navigator) lets you "sift through 1+ billion members" with "50+ filters like function, seniority level, years at company, experience, and more." Its Buyer Intent "shows you which companies are actively showing interest", and other features show "which prospects are checking out your profile" and "professionals who viewed their company's LinkedIn Page." LinkedIn's [help page](https://www.linkedin.com/help/sales-navigator/answer/a798004) says "Sales Navigator can tell you if a specific person or a group of people within an account is showing intent", that alerts fire when "employees or leadership at a saved account have engaged with your LinkedIn company page", and that "Buyer Intent is available for Sales Navigator Advanced and Advanced Plus users." With InMail you can "reach prospects directly", even if you're not connected. **Company or person:** both, for accounts you save. **Outreach:** you write and send InMail and messages yourself. The signal is interest in you, so it mostly finds people who already know your agency. [Sales Navigator Buyer Intent explained](https://traxy.ai/blog/sales-navigator-buyer-intent-explained) goes through what it shows and misses. ### 5\. Person-level LinkedIn posts, comments and likes: traxy traxy starts from what people post, comment and like on LinkedIn about the problem you solve. You describe the need in plain English ("heads of marketing at B2B software companies asking for a paid social agency") and [social intent search](https://traxy.ai/social-intent-search) looks through 71M+ scanned LinkedIn likes, posts and comments. You can also track the people your buyers follow (competing agencies, creators, industry voices), single posts by URL and company pages by domain, and traxy qualifies whoever engages. Profile views of the sender accounts you connect can become leads too. Only people with a 50%+ match to your ideal client become leads, and each lead shows the activity that put them on your list (a post, comment, like, repost or profile view), labeled Warm, Related or Activity by how strong the evidence is. **Company or person:** a named person, with their company and the activity behind the lead. **Outreach:** yes. traxy runs LinkedIn and email outreach from your own connected accounts after you approve the campaign (more on this below). ## Comparison table: company or named person, and who runs the outreach One row per tool, from the vendor pages linked above (checked November 2026). traxy wrote this table. Tool Signal type Company or named person Runs outreach? Fits better when Clutch Buyer submits a project A buyer with a project and an email to reach them No. You reach out to the buyer You want buyers with a scoped project and accept a paid listing and pitching against up to four others Breef Buyer invites agencies to pitch on a scoped project A project; Breef sets up the intro if you are shortlisted No. You pitch You want defined projects and are happy to compete on a pitch Apollo Company research on intent topics Company; the intent page describes companies, not contacts Yes: emails, sequences, dialer You want one large database with intent filters and email sequences Bombora Company research surge over a baseline Company, plus persona-level insight No. Data goes into your other platforms You run a fixed account list and want to rank which accounts to work first 6sense Anonymous account research and website traffic Account; contacts acquired at active accounts Yes: AI email within guardrails you set You run account-based marketing across many target accounts Leadfeeder Company visits to your website Company; contacts revealed separately Alerts, CRM sync, display ads Your site already gets steady traffic from your market Sales Navigator Engagement with your company page and profile; search filters Accounts and named people You write and send InMail and messages You know the exact titles and accounts and want to write every message yourself traxy A person posting, commenting or liking about the need on LinkedIn; engagers of tracked people, posts and company pages; profile views Named person, with the post or comment and a 50%+ ICP match Yes: LinkedIn and email from your own connected accounts, after you approve the campaign You want the person who showed the need, and the research and outreach run from the same tool ## Why company research intent doesn't mean a company wants an agency Company research intent tells you a company is reading about a topic. It doesn't tell you who is reading, why, or whether they plan to hire outside help. A company researching "SEO" may be hiring an in-house SEO lead, evaluating software, or writing its own blog. For an agency, that gap matters more than for a software vendor, because the decision you need is "hire an agency", not "learn about a topic". A person-level signal closes part of that gap. When a head of growth comments "we tried two agencies and neither understood B2B", you know the person, the problem and the words they used. It still isn't a signed budget, and a marketplace brief is usually further along. But it gives your first message something true and specific to say. Our guide to [account-level vs contact-level intent data](https://traxy.ai/blog/blog-types-of-b2b-intent-data-account-level-vs-contact-level) goes deeper on the difference. ## How traxy finds active buyers and runs the outreach, step by step traxy runs your entire LinkedIn GTM end to end, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. Autopilot here means the campaign runs on its own after you test it and approve it, or you approve every message. For an agency winning its own clients, the steps are: 1. **Give traxy your agency's website.** It drafts your ideal client (roles, seniority, company size, industry, location) and the signals to watch. You fix anything that's off in Lead criteria and Signals, and add other agencies as exclusions so peers stay out. 2. **Describe the need.** Search social intent in plain English, or ask trax, the traxy agent, in one chat: "find marketing leaders at B2B software companies asking for help with paid social." Each result comes with the post or comment behind it. 3. **Track the voices your buyers follow.** Add competing agencies, creators in your niche and your own profile to Tracking. traxy checks the people who engage with their posts against your ideal client. 4. **Check fit.** Only a 50%+ ICP match becomes a lead. Open a lead's Signals tab to see the source and date. Mark leads Good fit or Bad fit with a reason. 5. **Enrich.** traxy looks up a verified work email (and a phone number where your plan includes it), or Auto-Enrich looks up contact details for newly qualified leads. 6. **Build a campaign.** Save the audience as a shared view and create a campaign in Outbound, or ask trax. Tell it the facts to look up for each lead. The campaign researches each lead, groups the leads by signal, and prepares a personalized LinkedIn and email sequence for each group, using the evidence from the post or comment. 7. **Test, then approve.** Run the plan on sample leads to check the research and drafts; nothing is sent. The launch review shows who joins, who is skipped (held by another campaign or contacted before), the sender, the steps and the delivery mode. Then choose: approve every message in a review queue, or let the approved campaign send on its own. Replies, unsubscribes and hard bounces stop the sequence, and replies land in one inbox. Messages go out from your own connected LinkedIn accounts and mailboxes ([sender accounts](https://docs.traxy.ai/outreach/senders) ), so sending needs at least one connected sender. You can run several campaigns at once on different signals, and campaigns run in priority order so one lead never gets two campaigns at once. The same campaign can also be run from Claude or ChatGPT through the [traxy MCP](https://traxy.ai/linkedin-mcp) , which asks for your yes in chat before anything sends. The [LinkedIn outbound](https://traxy.ai/linkedin-outbound) page covers the outreach half in full, and the docs on [creating a campaign](https://docs.traxy.ai/campaigns/create) and [review and launch](https://docs.traxy.ai/campaigns/review-and-launch) show the screens. ## Worked example: a custom signal for companies expanding into a new market Say you run a performance marketing agency that helps B2B companies launch in a new country. The buyer you want is a company expanding into a new market and looking for an agency to help. Here is how that looks in traxy. The example describes what traxy shows, not a real lead. 1. **Add a custom signal.** In Targeting > Signals, describe it in plain English: "companies expanding into a new market and looking for an agency." traxy looks for it. LinkedIn activity is found natively; other parts of a signal like this (a new office, a regional hire) come from research on each lead, not a live event feed. 2. **Search for the people saying it.** Run a social intent search such as "VPs of marketing posting about launching in Germany or the UK." A match might be a marketing lead who wrote that they are opening a London office and need local paid media help. 3. **Track the right conversations.** Add a few market-entry consultants and creators who write about international expansion to Tracking. People who comment asking for help are checked against your ideal client. 4. **Build the campaign with research.** Ask the campaign to confirm, for each lead, which market they are entering and whether they mention working with an agency. When a fact isn't found, the lead stays in traxy and you can choose to skip it in the campaign. 5. **Group and prepare messages by signal.** People who asked outright for an agency get one message variant that answers their question. People who only liked a post about expansion get a softer one about the market they are entering. 6. **Test and approve.** Check the drafts on sample leads, approve the launch, and let it run, or approve each message. The [signal-based selling for agencies](https://traxy.ai/blog/signal-based-selling-for-agencies) guide has more agency examples, from content agencies to outbound shops. ## How do agencies combine these tools? Most agencies don't need all five signal types. A practical mix: - **Explicit demand plus one outbound source.** Take marketplace briefs or referrals as they come, and run traxy for people who asked in public or engaged with posts about your service. - **Account list plus people.** If you sell to a fixed list of large accounts, account intent (Bombora, 6sense) can rank the list, and tracking those companies' LinkedIn pages in traxy finds the people who engage with their posts. - **Your own traffic plus your own content.** If your site and posts already draw your market, Leadfeeder shows visiting companies, and tracking your own LinkedIn profile in traxy turns engagers with your posts into leads. Whatever mix you choose, keep one rule: every message should refer to the signal that put the person on your list. A message that says "saw your comment about agencies not understanding B2B" gives the reader a reason to answer that "I noticed your company is growing" never does. ## Where each competitor fits better than traxy traxy makes this guide, so here is where another tool is the better choice (vendor pages checked November 2026): - **Clutch and Breef** fit better when you want buyers who already wrote down a project. Those buyers are further along than someone posting a question. traxy doesn't take project briefs. - **Apollo** fits better when you want one large contact database with intent topics and email sequences in the same place, and you are comfortable starting from the company. - **Bombora** fits better when your team already works a fixed account list in other platforms and wants to know which accounts are researching your topic. - **6sense** fits better for larger teams running account-based marketing across many accounts, with website de-anonymization and AI email in one platform. - **Leadfeeder** fits better when your website already gets steady visits from your market and you want to know which companies are reading which pages. - **Sales Navigator** fits better when you know the exact titles and accounts you want and plan to write every message yourself. traxy fits best when you want the named person who showed the need on LinkedIn, the post or comment that shows it, and the research and LinkedIn and email outreach run from one tool after you approve the campaign. Agencies can also run traxy for their clients; see [traxy for agencies](https://traxy.ai/agency) . ## What are the limits? - **A post isn't a contract.** Someone asking for agency recommendations has a need, not a signed budget. Treat it as a reason to start a conversation. - **Fit isn't purchase likelihood.** The ICP match measures fit to your ideal client, not how likely someone is to buy. - **LinkedIn only for social signals.** traxy's social signals come from LinkedIn. Hiring, funding, job changes and the non-LinkedIn parts of custom signals come from research on each lead. - **Sending needs your accounts.** Outreach goes from the LinkedIn accounts and mailboxes you connect. LinkedIn has its own limits, and no tool removes the risk of LinkedIn restricting an account. - **No promised results.** traxy finds the people and runs the outreach; meetings and new clients depend on your offer and your messages. ## FAQ ### What is the best tool for a marketing agency to find active B2B buyers? It depends on the signal you want. Clutch and Breef bring buyers who posted a project. Apollo, Bombora and 6sense show companies researching a topic. Leadfeeder shows companies visiting your site. Sales Navigator shows people engaging with your own LinkedIn page and profile. traxy finds the named person posting, commenting or liking about the need on LinkedIn and runs the outreach to them after you approve the campaign. ### Which tools give a named person instead of a company? In this list, traxy and Sales Navigator show named people from LinkedIn activity, and marketplace briefs come from a buyer you can contact. Apollo, Bombora, 6sense and Leadfeeder start from the company; you then find the right people at it. ### Which tools run the outreach as well as finding buyers? Apollo (emails, sequences, dialer), 6sense (AI email) and traxy (LinkedIn and email from your own connected accounts) run outreach. With Clutch and Breef you respond or pitch, Bombora's data goes into your other platforms, Leadfeeder sends alerts and CRM updates, and in Sales Navigator you write and send messages yourself. ### Does traxy send messages without my approval? No. traxy prepares the messages from each lead's research. You test the campaign on sample leads with nothing sent and approve the launch. Then it runs on autopilot, or you approve every message in a review queue. ### Can traxy find companies that want to hire an agency, not only people? traxy starts from people. You can describe a custom signal such as "companies expanding into a new market and looking for an agency", track company pages by domain to find people who engage with their posts, and research each lead for company facts. It is not an account-level research feed like Bombora or 6sense. ### Can an agency use traxy for its clients too? Yes. An agency can run traxy for its clients or resell it as a managed service. See [traxy for agencies](https://traxy.ai/agency) . ### How much does traxy cost? See [traxy pricing](https://traxy.ai/pricing) for current plans. ## Related reading - [How agencies find new clients from LinkedIn posts and comments](https://traxy.ai/blog/agency-lead-generation-social-intent-search) - [Signal-based selling for agencies](https://traxy.ai/blog/signal-based-selling-for-agencies) - [Account-level vs contact-level intent data](https://traxy.ai/blog/blog-types-of-b2b-intent-data-account-level-vs-contact-level) - [Sales Navigator Buyer Intent explained](https://traxy.ai/blog/sales-navigator-buyer-intent-explained) - [Website visitor identification and its limits](https://traxy.ai/blog/website-visitor-identification) - [traxy for agencies](https://traxy.ai/agency) - [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) [Back to all articles](https://traxy.ai/blog) ## Keep reading [All LinkedIn for Agencies guides](https://traxy.ai/blog/topics/linkedin-for-agencies) [Agencies4 min read ## LinkedIn for Agencies: The Complete Guide (2026) LinkedIn for agencies: how to run multi-client lead generation, content operations, automation, and signal-based prospecting at scale in 2026. Updated Nov 12, 2026Read article](https://traxy.ai/blog/linkedin-for-agencies) [Tools & comparisons17 min read ## The Best Multichannel Prospecting Tools for Agencies (2026): traxy, Reply.io, lemlist, HeyReach and More The best multichannel prospecting tools for agencies: traxy, Reply.io, lemlist, HeyReach, La Growth Machine and Smartlead, compared by how leads are found. Updated Nov 13, 2026Read article](https://traxy.ai/blog/best-multichannel-prospecting-tools-for-agencies) [Agencies14 min read ## How agencies find new clients from LinkedIn posts and comments with social intent search How agencies find new clients on LinkedIn: search posts and comments for people asking for your service, check fit, and reply to what they asked. Updated Nov 13, 2026Read article](https://traxy.ai/blog/agency-lead-generation-social-intent-search) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. 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