--- title: "Send LinkedIn Leads to HubSpot, Sheets or Slack via Zapier | traxy" description: "Send qualified LinkedIn leads from traxy to HubSpot, Google Sheets or Slack with a Zapier webhook: setup, field mapping, routes and duplicate handling." canonical: "https://traxy.ai/blog/linkedin-leads-zapier" last_updated: "2026-11-12" --- # Send LinkedIn Leads to HubSpot, Sheets or Slack via Zapier | traxy > Send qualified LinkedIn leads from traxy to HubSpot, Google Sheets or Slack with a Zapier webhook: setup, field mapping, routes and duplicate handling. [Home](https://traxy.ai/) [Blog](https://traxy.ai/blog) [LinkedIn Lead Generation](https://traxy.ai/blog/topics/linkedin-lead-generation) Integrations # Send qualified LinkedIn leads to HubSpot, Google Sheets or Slack with Zapier Send qualified LinkedIn leads from traxy to HubSpot, Google Sheets or Slack with a Zapier webhook: setup, field mapping, routes and duplicate handling. By the traxy teamPublished Nov 10, 2026Updated Nov 12, 20265 min read ![Send qualified LinkedIn leads to HubSpot, Google Sheets or Slack with Zapier — traxy blog](https://traxy.ai/assets/blog-covers/linkedin-leads-zapier.jpg) **In this article**[How do I send LinkedIn leads to HubSpot, Google Sheets or Slack with Zapier?](https://traxy.ai/blog/linkedin-leads-zapier#how-do-i-send-linkedin-leads-to-hubspot-google-sheets-or-slack-with-zapier) [What you need before you start](https://traxy.ai/blog/linkedin-leads-zapier#what-you-need-before-you-start) [Step 1: Create the Zap and copy the webhook URL](https://traxy.ai/blog/linkedin-leads-zapier#step-1-create-the-zap-and-copy-the-webhook-url) [Step 2: Connect Zapier in traxy](https://traxy.ai/blog/linkedin-leads-zapier#step-2-connect-zapier-in-traxy) [Step 3: Add a route](https://traxy.ai/blog/linkedin-leads-zapier#step-3-add-a-route) [Step 4: Map fields into your destination](https://traxy.ai/blog/linkedin-leads-zapier#step-4-map-fields-into-your-destination) [Step 5: Send existing leads](https://traxy.ai/blog/linkedin-leads-zapier#step-5-send-existing-leads) [Verify the signature (optional, recommended)](https://traxy.ai/blog/linkedin-leads-zapier#verify-the-signature-optional-recommended) [Make the Zap safe for repeats](https://traxy.ai/blog/linkedin-leads-zapier#make-the-zap-safe-for-repeats) [Troubleshooting](https://traxy.ai/blog/linkedin-leads-zapier#troubleshooting) [Start with a first batch of 50 competitor engagers in Google Sheets](https://traxy.ai/blog/linkedin-leads-zapier#start-with-a-first-batch-of-50-competitor-engagers-in-google-sheets) [Zapier, n8n, Clay or a raw webhook?](https://traxy.ai/blog/linkedin-leads-zapier#zapier-n8n-clay-or-a-raw-webhook) [FAQ](https://traxy.ai/blog/linkedin-leads-zapier#faq) [Next step](https://traxy.ai/blog/linkedin-leads-zapier#next-step) [Open product docs](https://docs.traxy.ai/) **To send qualified LinkedIn leads from traxy into almost any app, create a Zap that starts with a Webhooks by Zapier "Catch Hook" trigger, paste that URL into traxy under Integrations > Zapier, send a test payload, then add a route that connects a saved lead view to the endpoint. Each new qualified lead in that view arrives in your Zap as a signed event with lead, company, contact and engagement fields, and you map those fields into HubSpot, Google Sheets, Slack or any other app Zapier supports. Routes apply to leads entering the view after you save them, so send existing leads manually.** Last checked: November 9, 2026, against traxy's [Zapier](https://docs.traxy.ai/integrations/zapier) and [routes](https://docs.traxy.ai/integrations/routes) docs and Zapier's [webhook trigger guide](https://help.zapier.com/hc/en-us/articles/8496288690317-Trigger-Zap-workflows-from-webhooks) . ## How do I send LinkedIn leads to HubSpot, Google Sheets or Slack with Zapier? Paste a Zapier Catch Hook URL into traxy, add a route from a saved lead view, then map the fields in your Zap. Whether Zapier is the best path depends on the job. For HubSpot or Google Sheets, use Zapier or a raw webhook. For plain Slack alerts, traxy's native Slack integration is simpler. For self-hosting or complex branching, n8n fits better. traxy fits when you also want the leads: it finds high intent leads from LinkedIn activity at a 50%+ ICP match and runs [LinkedIn and email outreach](https://traxy.ai/linkedin-outbound) from your own connected accounts after you approve the campaign. ## What you need before you start - A traxy workspace with qualified leads and permission to manage integrations - A Zapier account that can use Webhooks by Zapier - A saved lead view in traxy for the audience you want to send ([filter and save audiences](https://docs.traxy.ai/leads/saved-views) ) - Access to the destination app: HubSpot, Google Sheets, Slack or another ## Step 1: Create the Zap and copy the webhook URL 1. In Zapier, create a Zap with **Webhooks by Zapier** as the trigger. 2. Choose **Catch Hook** for parsed JSON fields. Choose **Catch Raw Hook** if you plan to verify traxy's signature, because Zapier's docs say the raw trigger includes headers and the unparsed body (up to 2MB). [Zapier's guide](https://help.zapier.com/hc/en-us/articles/8496288690317-Trigger-Zap-workflows-from-webhooks) still says this as of November 2026. 3. Copy the webhook URL Zapier shows. Turn the Zap on before relying on it. Zapier's docs note that when a Zap is off or deleted, incoming webhook requests eventually get a 404. As of November 2026, [Zapier's guide](https://help.zapier.com/hc/en-us/articles/8496288690317-Trigger-Zap-workflows-from-webhooks) says the 404 can take up to several hours to start. ## Step 2: Connect Zapier in traxy 1. Open **Integrations** > **Zapier**. 2. Enter a connection name and paste the HTTPS webhook URL. 3. Add an authentication header only if your receiver requires one, then save. 4. Open **Settings** on the connection to review triggers and **Payload & help**. 5. Select **Send test payload**, then check that Zapier received it. Zapier uses the test request to show you the available fields. traxy's docs describe first-delivery and repeat-engagement events as having different purposes, so check which event you are mapping. ## Step 3: Add a route A connection alone sends nothing. A route connects one audience to one destination ([routes](https://docs.traxy.ai/integrations/routes) ). 1. Open the connection's **Routes** tab and select **Add route**. 2. Choose **All leads** or a saved view. 3. Select the webhook endpoint. 4. Choose **Auto** or **Manual** delivery. For Auto, review the ICP match threshold. 5. Save. The route threshold controls what reaches this destination. It does not change qualification or lead capacity. If you select a personal view, saving the route shares it with the workspace. ## Step 4: Map fields into your destination Use the test event to map fields. The exact field names come from the payload sample in **Payload & help**; use those rather than guessing. Common mappings: ### HubSpot - Action: find or create a contact, keyed on work email when present - Map name, title, company and LinkedIn profile URL - Write the signal summary and ICP match into a note or custom property so the rep sees why the lead arrived - If you prefer HubSpot's own route for engagement data, compare with [how to route LinkedIn engagement signals into HubSpot](https://traxy.ai/blog/how-to-route-linkedin-engagement-signals-into-hubspot-2026) and [best LinkedIn tools for HubSpot](https://traxy.ai/blog/best-linkedin-tools-for-hubspot) ### Google Sheets - Action: create a spreadsheet row - One column per field you need: name, title, company, profile URL, signal, ICP match, date - Add a column for the event type so repeat-engagement events don't look like new leads ### Slack - Action: send a channel message - Include who, why (the signal), fit (ICP match) and a link back to the lead - traxy also has a native [Slack integration](https://docs.traxy.ai/integrations/slack) with its own routes and repeat-engagement settings. Use Zapier for Slack only when you need custom logic in between. For client channels, see [send a client's LinkedIn leads to their sales team in Slack](https://traxy.ai/blog/client-slack-lead-alerts-linkedin) . ## Step 5: Send existing leads Automatic routes apply to leads entering the audience from that point onward. Saving or editing a route does not send every lead already in the view. To backfill, select leads in **Leads**, open **Send to**, choose the route and confirm. A queued result means the request was accepted for delivery. Check the result to tell queued, delivered and failed apart. ## Verify the signature (optional, recommended) Each request includes **X-Traxy-Signature** and **X-Traxy-Timestamp** headers. **Payload & help** in traxy explains how to verify them with the signing secret. In Zapier, this means using **Catch Raw Hook** and a code step that follows those instructions. If you rotate the secret, update the Zap before relying on later events. ## Make the Zap safe for repeats traxy's docs say lead delivery can retry temporary failures, so the same event can arrive more than once. Build for that: - Use find-or-create actions instead of plain create actions where your destination supports them - Key on a stable identifier from the payload, such as the lead ID or profile URL - In Sheets, check for an existing row before adding one ## Troubleshooting Symptom Likely cause What to check Test payload never arrives Zap off, wrong URL Zap status and the URL saved in traxy Test works, real leads don't No route, or route paused **Routes** tab and route state Existing leads missing Routes don't backfill Send them manually Fewer leads than expected Route ICP threshold above lead scores Route threshold and the saved view's filters Route paused itself Repeated failures Fix the Zap or destination, then resume Duplicate rows or contacts Retries Find-or-create logic If leads appear in traxy but not in Zapier, discovery worked. The problem is in the route, connection or receiver ([no new qualified leads](https://docs.traxy.ai/troubleshooting/no-qualified-leads-yet) ). ## Start with a first batch of 50 competitor engagers in Google Sheets The fastest way to turn competitor audience engagement into a first outbound list you can check is to track a few competitors in traxy, save a view of the leads you want, route it to a Zap that writes Google Sheets rows, and send the first 50 by hand. A batch that size is small enough to review row by row before you automate anything. 1. **Track the competitors.** Under Targeting > People, track each competitor's profile and pick the competitor relationship. Add a company page under Targeting > Companies, or a single post under Targeting > Posts ([tracking docs](https://docs.traxy.ai/discovery/tracking) ). Only people at a 50%+ ICP match become leads, each with the post or comment behind them. 2. **Save a view.** In Leads, add filters for the people, companies or signals you need and save it as a view ([saved views](https://docs.traxy.ai/leads/saved-views) ). 3. **Connect the Zap and add a route.** Follow Steps 1 to 3 above: a Catch Hook trigger, the Zapier connection in traxy, then a route from your saved view. Choose Manual delivery for the first batch, or Auto with an ICP match threshold for the leads that enter the view later. 4. **Map the Sheet.** On the Zapier side, add a Google Sheets "create spreadsheet row" action, as in Step 4, with columns for name, title, company, profile URL, signal, ICP match, date and event type. 5. **Send the first 50.** Routes don't backfill, so select 50 leads in Leads, open Send to and choose the route ([routes](https://docs.traxy.ai/integrations/routes) ). 6. **Review, then reach out.** Mark each row "would contact" or "would skip". When the batch holds up, the same shared view can feed a traxy campaign that researches each lead and runs LinkedIn and email outreach from your own connected accounts. traxy runs your entire LinkedIn GTM end to end, so that outreach runs on autopilot once you test on sample leads and approve the campaign, or you approve every message ([LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) ). For how to choose the competitors and what to measure, see [LinkedIn competitor analysis](https://traxy.ai/blog/linkedin-competitor-analysis) . ## Zapier, n8n, Clay or a raw webhook? traxy's webhook-style connections are Webhook, Clay, n8n and Zapier, and they share the same signed event format and route model. Choose by where the rest of your workflow lives: - **Zapier:** the widest app catalog, fastest to set up - **n8n:** self-hosting and more complex branching. See [n8n LinkedIn lead workflow](https://traxy.ai/blog/n8n-linkedin-lead-workflow) - **Webhook:** your own service receives events directly ([webhook docs](https://docs.traxy.ai/integrations/webhook) ) Teams that work from an AI client can also connect over MCP and queue a selected lead to a webhook-style destination with `traxy_deliver_lead_to_webhook_destination` ([MCP tools](https://docs.traxy.ai/api-reference/mcp/tools) ). Queuing is not proof the receiver accepted it. ## FAQ ### Does traxy have a native HubSpot integration? traxy's integrations list does not include a native HubSpot connector as of November 9, 2026. Zapier or a webhook are the documented ways to send leads there. ### Do Zapier deliveries use lead capacity? No. A person uses lead capacity when first delivered as a qualified lead in your workspace. Routing, export and enrichment don't count them again ([qualification](https://docs.traxy.ai/discovery/qualification) ). ### Will contact details be in the payload? The payload can include contact fields that are saved on the lead. Contact lookup is a separate step. Email lookup is included with eligible plan access. Phone lookup requires the phone add-on or an entitlement that includes it. **Auto-Enrich** settings control lookups for newly qualified leads ([contact details](https://docs.traxy.ai/leads/contact-details) ). ### Can I send different audiences to different Zaps? Yes. Use separate routes, each with its own saved view and endpoint. ### How do I get competitor engagers into Google Sheets? Track the competitors in traxy, save a view of the leads you want, and route it to a Zap with a Google Sheets "create spreadsheet row" action. Routes only send leads that enter the view after you save them, so send your first batch from Leads with Send to. ## Next step Save one view in [traxy](https://traxy.ai/) , such as Warm leads above your preferred ICP match, connect it to a Zap that writes to a Google Sheet, and check a week of rows before you wire it into your CRM. [Back to all articles](https://traxy.ai/blog) ## Keep reading [All LinkedIn Lead Generation guides](https://traxy.ai/blog/topics/linkedin-lead-generation) [Lead generation12 min read ## LinkedIn Lead Generation (2026): What It Is, Strategy, Tips and Tools for B2B What LinkedIn lead generation is, a 7-step B2B strategy, the 5 main tactics, tips, tools and metrics, plus every LinkedIn lead generation guide we publish. Updated Nov 10, 2026Read article](https://traxy.ai/blog/linkedin-lead-generation-guide-2026) [Lead generation10 min read ## How to extract comments from a LinkedIn post, and keep only the commenters who fit your ICP Four ways to extract comments from a LinkedIn post, what each returns and risks, and how to keep only the commenters who fit your ICP. Updated Nov 12, 2026Read article](https://traxy.ai/blog/extract-linkedin-post-comments) [Lead generation14 min read ## How to find leads from the people who engage with a LinkedIn company page Most company page engagers are employees, job seekers and peers. How to find the ones who fit your ICP, with the post that brought each one in. Updated Nov 12, 2026Read article](https://traxy.ai/blog/linkedin-company-page-engagers-leads) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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