--- title: "LinkedIn Automation vs Signal-Based Outbound (2026) | traxy" description: "LinkedIn automation sends to a list you bring. Signal-based outbound starts from what people did, so you know who to contact, when and why. Side by side." canonical: "https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound" last_updated: "2026-11-10" --- # LinkedIn Automation vs Signal-Based Outbound (2026) | traxy > LinkedIn automation sends to a list you bring. Signal-based outbound starts from what people did, so you know who to contact, when and why. Side by side. [Home](https://traxy.ai/) [Blog](https://traxy.ai/blog) [Prospecting & Outreach](https://traxy.ai/blog/topics/prospecting-and-outreach) Outbound # LinkedIn automation vs signal-based LinkedIn outbound: the difference, side by side LinkedIn automation sends to a list you bring. Signal-based outbound starts from what people did, so you know who to contact, when and why. Side by side. By the traxy teamPublished Nov 11, 202617 min read ![LinkedIn automation vs signal-based outbound: what's the difference, and when is automation enough? — traxy blog](https://traxy.ai/assets/blog-covers/linkedin-automation-vs-signal-based-outbound.jpg) **In this article**[What's the difference between LinkedIn automation and signal-based LinkedIn outbound?](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#whats-the-difference-between-linkedin-automation-and-signal-based-linkedin-outbound) [LinkedIn automation vs signal-based outbound, side by side](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#linkedin-automation-vs-signal-based-outbound-side-by-side) [What do Dripify, Expandi, HeyReach and Waalaxy do?](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#what-do-dripify-expandi-heyreach-and-waalaxy-do) [Why does the list matter more than the sender?](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#why-does-the-list-matter-more-than-the-sender) [When is plain LinkedIn automation enough?](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#when-is-plain-linkedin-automation-enough) [When do you need signal-based outbound?](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#when-do-you-need-signal-based-outbound) [Can you use LinkedIn automation and signals together?](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#can-you-use-linkedin-automation-and-signals-together) [How does traxy run both halves end to end?](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#how-does-traxy-run-both-halves-end-to-end) [FAQ](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#faq) [Related reading](https://traxy.ai/blog/linkedin-automation-vs-signal-based-outbound#related-reading) [Open product docs](https://docs.traxy.ai/) **TL;DR:** LinkedIn automation tools such as Dripify, Expandi, HeyReach and Waalaxy send connection requests, messages and follow-ups for you, to a list you bring. Signal-based LinkedIn outbound starts from what people did, such as a post, a comment, a like or a profile view, or a hire, funding round or job change found through research, so you know who to contact, when to reach out and why. traxy runs your entire LinkedIn GTM end to end, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. Autopilot starts after you approve: you test the campaign on sample leads and approve the launch, then it sends on its own from your connected accounts, or you approve every message. See [signal-based outbound with traxy](https://traxy.ai/signal-based-outbound) for the whole workflow and [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) for the outreach half. _traxy wrote this guide and is one of the tools compared. Details on Dripify, Expandi, HeyReach and Waalaxy come from each vendor's own pages, linked in each entry and checked November 2026, and each entry says where that tool fits better than traxy. Prices are left out because they change; see each vendor's site and [traxy pricing](https://traxy.ai/pricing) ._ ## What's the difference between LinkedIn automation and signal-based LinkedIn outbound? LinkedIn automation is a way to send. Signal-based outbound is a way to choose who gets the message, when, and what it says. An automation tool takes a list and works through it on a schedule: a connection request, a message after they accept, a follow-up a few days later. It does that well, and it doesn't care how the list was made. Signal-based outbound starts one step earlier. Before anyone is contacted, you look for a reason: the person commented on a post about the problem you solve, liked a competitor's launch, viewed your profile, or works at a company that is hiring for the role you help with. Then you check that they fit your ideal customer profile (ICP), and you write the first message around that reason. So the two aren't opposites. You can run signal-based outbound through an automation tool, with no automation at all, or in one tool that does both halves. What you can't get from a sender alone is the who, the when and the why. More Conversions' founder put it this way: "If you're reaching out to people who aren't active on LinkedIn, the whole strategy is dead from the top of the funnel" ([More Conversions case study](https://traxy.ai/case-studies/more-conversions) ). ## LinkedIn automation vs signal-based outbound, side by side Here is how the two compare on the things that decide whether a campaign gets replies. What you compare LinkedIn automation Signal-based outbound **Starts from** A list you build or import: a LinkedIn or Sales Navigator search, a CSV, an event, a group, or the people who liked a post you pick Something the person did: posted, commented, liked, viewed your profile or engaged with a competitor or creator, or a hire, funding round or job change found through research **Who ends up on the list** Everyone the search or import returns, filtered by fields such as job title, industry and company size where the tool offers that People who did something relevant and fit your ICP. In traxy, only people with a 50%+ ICP match become leads **When you reach out** When the sequence gets to them, whatever they are doing on LinkedIn that week Close to the signal, while the reason is still current **Why you reach out** The same reason for everyone on the list The signal, shown on each lead, so the message can refer to it **Personalization** Variables such as first name, job title and company, plus your CSV columns Research on each lead for the facts you choose, and a message variant for each signal group **Main job** Sending: connection requests, messages, follow-ups and limits, often across several accounts Choosing who, when and why. The sending can happen in the same tool or in another one **What you still do by hand** Build the list, judge fit, find a reason, write the copy Approve the campaign or each message, and answer replies **Typical failure** The titles match but the people aren't active, so acceptance and replies stay low A signal too narrow to give you enough leads, or one with no link to your offer **Examples** Dripify, Expandi, HeyReach, Waalaxy traxy for both halves, or a signal tool that feeds an automation tool ## What do Dripify, Expandi, HeyReach and Waalaxy do? All four are LinkedIn automation tools first. Most of them now take post engagers as a lead source too, so the line between automation and signals is thinner than it was. The difference is who picks the post or the search, whether each person is checked against your ICP, and whether the reason travels with the lead into the message. Here is what each vendor's own pages say, checked November 2026, with traxy first as the vendor writing this guide. Tool Where leads come from Fit check before outreach What the message is built from Sending and approval **traxy** Posts, comments and likes on LinkedIn, your profile views, people engaging with the profiles, posts and company pages you track, and a plain-English search over 71M+ scanned LinkedIn likes, posts and comments Only people with a 50%+ ICP match become leads, labeled Warm, Related or Activity, with the post or comment behind each one Research on each lead for the facts you choose, including hiring, funding or a job change; leads grouped by signal, with a personalized message variant per group LinkedIn and email from your connected accounts. Test on sample leads with nothing sent, review the launch, then it runs, or approve every message **Dripify** LinkedIn Basic, Sales Navigator or Recruiter search URLs, My Network, LinkedIn events, profile URLs or a CSV, and the likers or commenters of a public post Not described on the pages we checked 20+ prebuilt variables and custom lead fields LinkedIn and email sequences with 15+ actions and conditions running on autopilot, and A/B tests **Expandi** LinkedIn, Sales Navigator and Recruiter searches, groups, events, company followers, post engagement URLs, a CSV, Smartlead, and lists made through its MCP A Lead Qualification list groups people from your connected account's lead pool by criteria such as location, industry, job title and company size Placeholders from your list; through its MCP, an AI tool such as Claude or ChatGPT drafts messages LinkedIn and email sequences; MCP drafts wait for your approval, one by one or in bulk **HeyReach** Imports from Sales Navigator, Clay, RB2B, HubSpot or any other tool, plus people pushed in when they visit your site, engage with an ad or interact with your posts Comes with the list: it imports leads you qualified elsewhere Your campaign copy; its MCP lets AI agents create campaigns with custom messages LinkedIn steps across unlimited sender accounts with automatic rotation, and email through Instantly, Smartlead or EmailBison **Waalaxy** LinkedIn Search, Sales Navigator or Recruiter Lite, post reactions, groups, events, or a CSV "Clean My Import" drops prospects whose job titles don't match your search keywords 99+ ready-to-use sequences; an AI assistant to craft messages is listed as coming soon Automated follow-ups on LinkedIn and email until the prospect replies ### Dripify Dripify calls itself a LinkedIn automation tool for "automated LinkedIn & Email campaigns" ([dripify.com](https://dripify.com/) ). You add leads from a LinkedIn Basic, Sales Navigator or Recruiter search, My Network, a LinkedIn event, or profile URLs in a CSV ([Dripify Help: add leads](https://help.dripify.com/en/articles/5028652-step-1-how-to-add-leads-to-a-campaign) ). It can also collect the likers or the direct commenters of a public post, one type per list, up to 3,000 from likes and 500 from comments, and Evergreen mode on the Advanced plan adds new engagers every 12 hours ([Dripify Help: leads from posts](https://help.dripify.com/en/articles/12658858-how-to-add-leads-from-linkedin-posts) ). Its homepage lists high-intent signals as coming soon. Sequences use 15+ actions and conditions "all running on autopilot", with A/B testing ([Dripify features](https://dripify.com/features/) ). **Where Dripify fits better:** you already have a list you trust and want a simple sequence builder with A/B tests and a check that no two reps contact the same lead. More options are in [Dripify alternatives](https://traxy.ai/blog/dripify-alternatives) . ### Expandi Expandi sells LinkedIn automation and email outreach with sequences that react to what the prospect does ([expandi.io](https://expandi.io/) ). Its lead lists cover LinkedIn, Sales Navigator and Recruiter searches, People you may know, post engagement URLs, company followers, event attendees, groups, a CSV, Smartlead, a Lead Qualification list and lists generated through its MCP ([Expandi Help: lead list options](https://help.expandi.io/en/articles/5405289-what-do-all-the-different-lead-list-options-do) ). The Lead Qualification list doesn't search across LinkedIn. It groups people from your connected account's available lead pool by criteria such as location, industry, job title, company size and connection degree, up to 5,000 leads ([Expandi Help: Lead Qualification](https://help.expandi.io/en/articles/15424682-lead-qualification-lead-list) ). Messages drafted through its MCP wait as drafts until you approve them ([Expandi Help: MCP drafts](https://help.expandi.io/en/articles/16782782-message-drafts-mcp-beta) ). **Where Expandi fits better:** you want many list types, including groups, events and company followers, white labeling for clients, and AI-drafted messages you approve from Claude or ChatGPT. See [Expandi alternatives](https://traxy.ai/blog/expandi-alternatives) . ### HeyReach HeyReach is a LinkedIn automation tool for agencies, sales and growth teams, built around "Unlimited senders, one fixed cost": you connect many LinkedIn accounts and it rotates sending between them ([heyreach.io](https://www.heyreach.io/) ). It imports contacts "from Sales Navigator, Clay, RB2B, HubSpot, or any other tool," runs connection requests, messages, voice notes and profile views, keeps replies in a unified inbox, and sends email through native integrations with Instantly, Smartlead and EmailBison. It also takes people pushed in when they visit your site, engage with an ad or interact with your posts. HeyReach sends to them; the signal itself comes from whatever you connect. **Where HeyReach fits better:** an agency or team that runs many LinkedIn sender accounts and already has its lists. The head-to-head is in [traxy vs HeyReach](https://traxy.ai/blog/traxy-vs-heyreach-engagement-intelligence-vs-multi-account-outreach-agencies-2026) . ### Waalaxy Waalaxy describes itself as "a simple LinkedIn outreach tool that helps you find prospects, send messages, and follow up automatically" ([waalaxy.com](https://www.waalaxy.com/) ). You build lists from LinkedIn Search, Sales Navigator or Recruiter Lite, target "by intent signals: post reactions, groups, events," or import a CSV, then pick from 99+ ready-to-use sequences with follow-ups on LinkedIn and email. On import, its Clean My Import feature filters out prospects whose job titles don't match your search keywords ([Waalaxy Help: imports](https://intercom.help/waalaxy/en/articles/6424163-faq-waalaxy-imports) ). An AI assistant to find prospects and craft messages is listed as coming soon. **Where Waalaxy fits better:** your first LinkedIn outreach, with ready-made sequences and little setup. Waalaxy says 75% of its users had never done LinkedIn outreach before. See [Waalaxy alternatives](https://traxy.ai/blog/waalaxy-alternatives) . ## Why does the list matter more than the sender? Because the same sender gets very different results from different lists. Teams that switch to traxy leads from other tools usually see LinkedIn reply and acceptance rates about double. These teams kept their sender, or skipped automation, and changed who they contacted: - **More Conversions: same automation, new list.** Before traxy, founder Jayden Grayston pulled leads from databases, filtered them by job title and loaded them into LinkedIn automation tools. The leads matched the ICP on paper, but most weren't active on LinkedIn. With traxy he targeted people engaging with competitor content, DTC thought leaders and industry conversations, and kept running automated LinkedIn outbound. Connection acceptance went from 2% to 18%, with 4 qualified meetings and 2 deals closed in the first week ([case study](https://traxy.ai/case-studies/more-conversions) ). - **Platter: a sending tool fed by engagement.** Platter, a Shopify Platinum agency, had tried list, enrichment and sending tools and shut outbound down. It started following relevant voices and competitors in traxy Tracking, let traxy score everyone who engages against its ICP, and kept a LinkedIn automation tool for the connection request and the DM. Its reply rate went from about 20% to 41% in 30 days, and connection acceptance from about 20 to 25% up to 50% ([case study](https://traxy.ai/case-studies/platter) ). - **Superfiliate: signals with zero automation.** Superfiliate's CEO writes every LinkedIn message himself and books 10 to 20 qualified meetings a month from traxy signals. In the case study's words: "So the problem was never automation. It was inputs." ([case study](https://traxy.ai/case-studies/superfiliate) ). - **Same message, different list.** In a test Ben Buaron at traxy shared, the same message got 12.6 replies per 100 leads on a traxy-sourced campaign, against 3.6 to 4.55 on three Sales Navigator campaigns; the campaign owner isn't named ([Ben's post](https://x.com/benbuaron_/status/2092292190080749904) ). - **The signal picks the template.** Over 4 weeks, traxy's own and client LinkedIn campaigns sent 9,930 connection requests only to warm ICP fits, people who had liked a post about the problem or engaged with traxy's posts, and let the signal pick the template: hiring for a specific role got one, posting 2+ times in 30 days got another. 3,902 accepted (39.3%), 603 replied and 251 were interested, per the dashboard screenshot ([Adam's post](https://x.com/adamsalmanovbiz/status/2117357832274321568) ). These are the numbers each team reported. Your results depend on your market, offer and message. ## When is plain LinkedIn automation enough? Plain automation is enough when the list is already right and the reason to write is the same for everyone on it. For example: - **You already have a list you trust.** Event attendees, webinar sign-ups, members of a group you run, past customers, or a Sales Navigator search of a market so small that nearly everyone fits. - **The reason is shared.** "We met at the conference" or "you signed up for our webinar" works for the whole list, so a template with a first name is fine. - **You are growing a network, not selling.** Connection requests to people in your niche before you start posting, or invitations to an event. - **You are recruiting.** Candidate outreach usually starts from a search for skills and titles. Waalaxy and Expandi both name recruiters among their users. - **You run many sender accounts for clients who bring their own lists.** That is the job HeyReach is built around. - **You are trying LinkedIn outreach for the first time** and want ready-made sequences, such as Waalaxy's 99+ ready-to-use ones. If a sender is all you need, two guides list the best ones for your own list: [Dripify alternatives for your own list](https://traxy.ai/blog/dripify-alternatives#which-dripify-alternative-fits-if-you-only-want-linkedin-automation-for-your-own-list) and [Waalaxy alternatives for your own list](https://traxy.ai/blog/waalaxy-alternatives#which-waalaxy-alternative-fits-if-you-only-want-another-sender-for-your-own-list) . The wider roundup is [the best LinkedIn automation tools for B2B lead generation](https://traxy.ai/blog/best-linkedin-automation-tools-b2b-lead-generation-2026) . ## When do you need signal-based outbound? Signal-based outbound is worth the setup when one of these is true: - **Your titles match but replies don't come.** Acceptance and reply rates stay low even though everyone on the list fits on paper. That was More Conversions' problem at 2% acceptance. - **You can't say why you are writing to this person now.** If the honest first line is "I saw you're a VP of Sales," the list has no reason in it. - **Research by hand doesn't scale.** Checking each person's posts, hiring and funding before you write takes time for every lead. In traxy, a campaign researches each lead for the facts you ask for before any message is prepared. - **Your buyers talk about the problem on LinkedIn.** If they post, comment and like posts about what you solve, or engage with your competitors and the creators they follow, those people are your leads. - **You want several plays at once.** Profile viewers in one campaign, competitor engagers in another, people at companies hiring for a role in a third, each with its own message. For the difference between activity on LinkedIn and events such as a funding round or a new job, see [engagement signals vs trigger events](https://traxy.ai/blog/engagement-signals-vs-trigger-events) . ## Can you use LinkedIn automation and signals together? Yes, and many teams do. There are three common setups: 1. **Automation alone.** A search or CSV goes into a sequence. It is the cheapest way to start, and fine for the cases above. 2. **A signal source feeding an automation tool.** Leads come from LinkedIn activity, then go into the sender you already use. Platter and More Conversions both ran this way. In traxy you can export selected leads to a CSV with the columns you choose, or route them by webhook, Clay, HubSpot, Zapier or n8n. The catch is that the reason has to travel with each lead, so put it in a field your sequence can use. 3. **One tool for both halves.** traxy finds the leads, keeps the source and research on each one, groups them by signal and sends LinkedIn and email from your connected accounts. Nothing has to be copied between tools, and replies from both channels land in one inbox. ## How does traxy run both halves end to end? traxy covers both halves: finding high intent leads from social intent, and the LinkedIn and email outreach to them. Here is the order it runs in: 1. **Set who fits.** Give traxy your website. It drafts your lead criteria (ICP) and the signals to watch, and you fix anything that's off. 2. **Find people from social intent.** traxy reads what people post, comment and like on LinkedIn, turns your profile views into leads, and checks the people engaging with the profiles, posts and company pages you track, such as competitors and creators. You can also search 71M+ scanned LinkedIn likes, posts and comments in plain English with [social intent search](https://traxy.ai/social-intent-search) . 3. **Keep only real fits.** Only people with a 50%+ ICP match become leads. Each one is labeled Warm, Related or Activity and shows the post or comment behind it. 4. **Enrich.** traxy finds work emails and phone numbers, and Auto-Enrich can look them up for new leads. 5. **Build campaigns by signal.** Put profile viewers, competitor engagers and people at companies hiring for a role into separate campaigns, and run many at once. Campaigns run in priority order, so one lead never gets two campaigns at the same time. 6. **Research each lead.** A campaign researches every lead for the facts you choose, such as a funding round, an open role or a job change, filters out who doesn't fit and groups the rest by signal, with a personalized message variant for each group. 7. **Test, approve, then autopilot.** Test the campaign on sample leads with nothing sent, and read the research and drafts. At launch you see who joins, who is skipped and why, the sender, the steps and the delivery mode. After you approve the launch, LinkedIn and email sequences run on autopilot from your connected accounts, or you approve each message in a review queue. Replies, unsubscribes and hard bounces stop the sequence. You can run all of this by hand in the app, through trax, the traxy agent, or from Claude, ChatGPT, Codex, Cursor or Grok with the [traxy MCP](https://traxy.ai/linkedin-mcp) , where the AI shows what it will do and waits for your yes before anything sends. The [signal-based outbound playbook](https://traxy.ai/blog/signal-based-outbound-playbook) walks through the setup step by step. ## FAQ ### Is signal-based outbound the same as personalized LinkedIn automation? No. Personalization changes the words; a signal changes who gets them and when. A message with someone's first name and company still goes to whoever is on the list. Signal-based outbound picks the people first, based on something they did, and the message refers to it. ### Do I still need a LinkedIn automation tool if I use traxy? Not for sending. traxy runs LinkedIn and email sequences from the sender accounts you connect, with the limits and active hours you set. If you'd rather keep your current sender, export the leads or route them to it. Both kinds of tools act through LinkedIn accounts you connect, and no tool can promise zero restriction risk; see [LinkedIn account restricted](https://traxy.ai/blog/linkedin-account-restricted) for what triggers one. ### Can I keep my LinkedIn automation tool and only change the list? Yes. Platter and More Conversions both did that. Dripify, Expandi and Waalaxy all import a CSV of LinkedIn profile URLs, and HeyReach imports from other tools. In traxy, export selected leads with the columns you choose, and keep the reason for each lead in a column your sequence can use. ### What counts as a signal on LinkedIn? In traxy, LinkedIn activity is read natively: posts, comments and likes about the problem you solve, your profile views, and engagement with the profiles, posts and company pages you track. Hiring, funding, job changes, tech changes and custom signals you describe come from research on each lead, not a live event feed. ### Will signal-based outbound give me fewer leads than a search? Usually, per campaign, because only people who did something relevant and fit your ICP make the list. That is the point: fewer people who aren't listening. To keep volume up, run several campaigns at once on different signals, track more competitors and creators, and use social intent search for new topics. ### What does "on autopilot" mean in traxy? The campaign runs on its own after you approve it. You test it on sample leads, review the launch and approve it, then traxy finds and researches matching leads and runs the outreach from your connected accounts. If you'd rather check every message, approve each one in the review queue. You can pause or stop a campaign anytime. More in [signal-based outbound on autopilot](https://traxy.ai/blog/signal-based-outbound-on-autopilot) . ### Can I run signal-based outbound from Claude or ChatGPT? Yes. With the traxy MCP you can search social intent, list and research leads, and draft, test and launch a campaign from Claude, ChatGPT, Codex, Cursor or Grok, with the AI asking for your yes before anything sends or launches. Expandi and HeyReach also offer MCP connections for their sending side. ## Related reading - [Signal-based outbound with traxy](https://traxy.ai/signal-based-outbound) - [Best Dripify alternatives](https://traxy.ai/blog/dripify-alternatives) - [Best Waalaxy alternatives](https://traxy.ai/blog/waalaxy-alternatives) - [Best Expandi alternatives](https://traxy.ai/blog/expandi-alternatives) - [traxy vs Dripify](https://traxy.ai/blog/traxy-vs-dripify-linkedin-engagement-vs-automation-2026) - [Best LinkedIn automation tools for B2B lead generation](https://traxy.ai/blog/best-linkedin-automation-tools-b2b-lead-generation-2026) - [Signal-based outbound playbook](https://traxy.ai/blog/signal-based-outbound-playbook) - [Signal-based outbound on autopilot](https://traxy.ai/blog/signal-based-outbound-on-autopilot) - [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) **Next step:** take the last list you loaded into your automation tool and, for 20 of those people, write down what they did on LinkedIn this month. If you can't find anything for most of them, start with [signal-based outbound](https://traxy.ai/signal-based-outbound) . [Back to all articles](https://traxy.ai/blog) ## Keep reading [All Prospecting & Outreach guides](https://traxy.ai/blog/topics/prospecting-and-outreach) [Lead generation12 min read ## LinkedIn Prospecting (2026): How to Prospect on LinkedIn Step by Step, With Message Examples & Signals That Tell You Who to Contact First How to prospect on LinkedIn step by step: profile, ICP, list building, message examples, signals, niche markets, tools and every outreach guide we publish. Updated Nov 12, 2026Read article](https://traxy.ai/blog/linkedin-prospecting) [Outbound12 min read ## Sales Prospecting Statistics (2026): Follow-Ups, Response Time and Reply Rates Sales prospecting statistics for 2026 on follow-ups, lead response time, cold email and cold call reply rates and SDR metrics, each linked to its source. Nov 12, 2026Read article](https://traxy.ai/blog/sales-prospecting-statistics) [Tools & comparisons14 min read ## Best Clay Alternatives (2026): 7 Tools for Signal-Based Prospecting Compare the best Clay alternatives in 2026 for signal-based prospecting: traxy, Apollo, Persana, Common Room, Unify, Sales Navigator, and ZoomInfo. Updated Nov 12, 2026Read article](https://traxy.ai/blog/best-clay-alternatives-2026) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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