--- title: "How to Find LinkedIn Posts by Topic and Get Leads | traxy" description: "Find LinkedIn posts on any topic with LinkedIn search or trax, track the best ones by URL, and keep only the engagers who match your ICP, then run outreach." canonical: "https://traxy.ai/blog/find-linkedin-posts-by-topic" last_updated: "2026-11-12" --- # How to Find LinkedIn Posts by Topic and Get Leads | traxy > Find LinkedIn posts on any topic with LinkedIn search or trax, track the best ones by URL, and keep only the engagers who match your ICP, then run outreach. [Home](https://traxy.ai/) [Blog](https://traxy.ai/blog) [LinkedIn Lead Generation](https://traxy.ai/blog/topics/linkedin-lead-generation) Lead generation # How to find LinkedIn posts on any topic, and turn their engagers into qualified leads Find LinkedIn posts on any topic with LinkedIn search or trax, track the best ones by URL, and keep only the engagers who match your ICP, then run outreach. By the traxy teamPublished Nov 12, 202613 min read ![How to find LinkedIn posts on any topic, and turn their engagers into qualified leads — traxy blog](https://traxy.ai/assets/blog-covers/find-linkedin-posts-by-topic.jpg) **In this article**[How do I find LinkedIn posts about a topic, and get the people engaging with them who fit my ICP?](https://traxy.ai/blog/find-linkedin-posts-by-topic#how-do-i-find-linkedin-posts-about-a-topic-and-get-the-people-engaging-with-them-who-fit-my-icp) [What are the ways to find LinkedIn posts on a topic?](https://traxy.ai/blog/find-linkedin-posts-by-topic#what-are-the-ways-to-find-linkedin-posts-on-a-topic) [How do you pick which LinkedIn posts are worth mining for leads?](https://traxy.ai/blog/find-linkedin-posts-by-topic#how-do-you-pick-which-linkedin-posts-are-worth-mining-for-leads) [How do you turn a LinkedIn post into qualified leads?](https://traxy.ai/blog/find-linkedin-posts-by-topic#how-do-you-turn-a-linkedin-post-into-qualified-leads) [How do you confirm capacity before qualifying a post from the MCP?](https://traxy.ai/blog/find-linkedin-posts-by-topic#how-do-you-confirm-capacity-before-qualifying-a-post-from-the-mcp) [How do you run LinkedIn and email outreach to the people from a post?](https://traxy.ai/blog/find-linkedin-posts-by-topic#how-do-you-run-linkedin-and-email-outreach-to-the-people-from-a-post) [What are the limits of finding leads from LinkedIn posts?](https://traxy.ai/blog/find-linkedin-posts-by-topic#what-are-the-limits-of-finding-leads-from-linkedin-posts) [FAQ](https://traxy.ai/blog/find-linkedin-posts-by-topic#faq) [Next step](https://traxy.ai/blog/find-linkedin-posts-by-topic#next-step) [Open product docs](https://docs.traxy.ai/) **TL;DR:** To find LinkedIn posts on a topic, search the topic in LinkedIn's Posts tab, or ask trax (the traxy agent) for posts on the topic or posts similar to one you paste. Then track the best posts by URL and traxy keeps only the engagers with a 50%+ ICP match, each with the like, comment or repost behind them. traxy, which we make, runs your entire LinkedIn GTM end to end, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. Autopilot starts after you approve: you test the campaign on sample leads and approve the launch, then it sends on its own from your own connected LinkedIn and email accounts, or you approve every message. Replies, unsubscribes and hard bounces stop the sequence. See [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) for the outreach half. Last checked: November 12, 2026. ## How do I find LinkedIn posts about a topic, and get the people engaging with them who fit my ICP? Find the posts first, then work their audience. Search the topic on LinkedIn or ask trax for posts on it, pick the posts whose commenters look like your buyers, and track each one by URL so traxy checks every engager against your ideal customer profile (ICP). Only people at 50% ICP match or higher become leads. The post is the thing you are looking for here, not the person. A post on "hiring your first sales team" pulls in founders who are about to hire, and also recruiters, sales coaches and peers. The topic gets the right crowd into one place. The fit check decides who in that crowd is worth a message. The same works before a conference: find the speakers' and attendees' posts about it, as in [how to find and contact people going to a conference before the event starts](https://traxy.ai/blog/conference-prospecting-before-the-event) . In traxy the whole job takes six steps: 1. **Find posts on the topic.** Ask trax "Find posts about hiring a first sales team", or paste a post you like and ask for posts similar to it. From Claude, ChatGPT or another AI chat, the traxy MCP has a tool that finds LinkedIn posts for a topic. 2. **Pick the posts worth mining.** Read the comments and look at who is there before you spend capacity on a post. 3. **Track each post by URL.** Open **Targeting** > **Posts** > **New** > **Track post**, paste the URL, review the candidate scope and confirm **Find leads**. Or paste the URL into trax and say you want its audience. 4. **Keep the people who fit.** Engagers with a 50%+ ICP match become leads, and each one shows the post, comment, like or repost that put them on your list. 5. **Build a campaign on those leads.** The campaign researches each lead, groups leads by signal and gives each group its own message variant. 6. **Test, approve and send.** Test on sample leads with nothing sent, check the launch review, then send over LinkedIn and email from your own connected sender accounts. Each step is covered below, with the limits at the end. ## What are the ways to find LinkedIn posts on a topic? There are two practical ways: LinkedIn's own post search, and asking an assistant that can search posts for you, either trax inside traxy or your AI chat through the traxy MCP. You can also start from one good post and ask for others like it. ### LinkedIn search Type the topic into the LinkedIn search bar, run the search and open the Posts tab. LinkedIn's help center lists these post filters: Sort by, Date posted, Content type, From member, From company, Posted by, Mentioning member, Mentioning company, Author industry and Author company ([LinkedIn Help](https://www.linkedin.com/help/linkedin/answer/a526104) , checked November 2026). Search one phrase at a time and write it the way your buyers would. People rarely post your category name. They post the symptom or the plan: "hiring our first AE", "outbound isn't working", "moving off our CRM". Author industry and Author company help narrow the results to posts written inside your market. LinkedIn search works well for a few posts. It returns posts, though, not a list of the people who engaged with them, so you still open each post, read the reactions and comments, and check each person by hand. ### Ask trax for posts on a topic In traxy, open trax and describe the topic in plain English, for example "Find posts about hiring a first sales team". trax returns LinkedIn posts on that topic that you can engage with or pull leads from. The [trax docs](https://docs.traxy.ai/agent/overview) show the same prompt. ### Ask for posts similar to one you paste If you already have one post that drew the right people, paste its URL into trax and ask for similar posts: "Find posts similar to this one: {link}". With a post URL you can also ask trax to inspect the post and summarize its main points, or to work with its audience. This is often the quickest way to widen a topic, because you start from proof that a post like this attracts your buyers. ### Ask from your AI chat with the traxy MCP If you work in Claude, ChatGPT, Cursor, Codex or Grok, connect the [traxy MCP](https://traxy.ai/linkedin-mcp) and ask there. Its catalog includes a tool that finds LinkedIn posts for a topic, a tool that reads a post, and a tool that qualifies a post's audience ([MCP tools reference](https://docs.traxy.ai/api-reference/mcp/tools) ). Our guide to [finding LinkedIn leads in Claude with the traxy MCP](https://traxy.ai/blog/find-linkedin-leads-in-claude-traxy-mcp) covers the setup. If you would rather start from people than from posts, describe the person and the need in [Social Intent Search](https://traxy.ai/social-intent-search) , which searches 71M+ scanned LinkedIn likes, posts and comments. That approach is covered in [how to find people posting about the problem you solve](https://traxy.ai/blog/find-people-posting-about-a-problem-linkedin) . This guide stays with the post. ## How do you pick which LinkedIn posts are worth mining for leads? Pick posts where the people commenting look like your buyers. A big post with the wrong audience gives you a long list and few leads. A small post where three founders describe your exact problem can be worth more. Check these before you track a post: - **Audience.** Open the comments and read ten names and headlines. Are they the roles, seniority and company types in your ICP, or mostly other vendors, coaches and recruiters? - **Author.** Whose post is it? A founder asking a question draws peers with the same problem. A creator in your niche draws their followers. A competitor's launch post draws people comparing options, which is a reason to look closer, not proof they are buying. - **Recency.** A post from this week is a fresher reason to reach out than one from last year. Use Date posted on LinkedIn, and check the date on each lead's engagement in traxy before you use it in a message. - **Comments versus likes.** A comment tells you what the person thinks, in their own words, which gives the message something specific to refer to. A like is a lighter signal. Posts with real comments from buyers are usually the better pick, even when another post has more likes. - **The topic itself.** Posts about a problem your offer solves, posts asking for recommendations and posts about a change (a new hire, a switch, a launch) tend to draw people with a need. General motivation posts draw everyone. Skip posts where most commenters sell what you sell or are trading "Great post!" comments in a pod. The fit check will drop most of them anyway, and you will have spent capacity to learn that. Our guide to [extracting comments from a LinkedIn post](https://traxy.ai/blog/extract-linkedin-post-comments) goes deeper on reading a post's audience before you pull anything. ## How do you turn a LinkedIn post into qualified leads? Track the post by its URL and traxy evaluates the people who engaged with it against your ICP. Only people at 50% ICP match or higher become qualified leads, and each lead shows the engagement behind it. ### Set your ICP and signals first The fit check is only as good as the profile it checks against. In **Targeting** > **Lead criteria**, set roles, departments, seniority and locations for people, and size, industry, revenue, funding and keywords for companies, with exclusions for people you never want (for example, other agencies). If you are new to traxy, enter your company website and traxy drafts your lead criteria and signals for you to fix. ### Track the post Open **Targeting** > **Posts** > **New** > **Track post**, paste the LinkedIn post URL, review the candidate scope and confirm **Find leads**. Posts you add by link live under **Single posts**, where you can see each post and its qualified leads ([Tracking docs](https://docs.traxy.ai/discovery/tracking) ). It works on any post: yours, a competitor's or an influencer's. In trax, paste the URL and say you want its audience, for example "Find leads from this post: {link}". Discovery shows an approval card with capacity information before it starts, so you see what it will use before you approve. ### Read what you get back Each qualified lead shows the post, comment, like or repost that put them on your list, and an ICP match score. Leads are labeled Warm, Related, Activity or ICP match by how strong the evidence is. Open the lead's Signals tab to check the source and date before you use it in a message. If you keep finding good posts from the same author, track the author instead. **Targeting** > **People** > **Track profile** watches a profile's posts and qualifies the people who engage with new ones. Our walkthrough on [finding leads from any LinkedIn post with the traxy agent](https://traxy.ai/blog/find-leads-from-linkedin-post-traxy-agent) covers the trax side of this step in more detail. ## How do you confirm capacity before qualifying a post from the MCP? From your AI chat, the AI has to confirm with you before it qualifies a post. The traxy MCP's post qualification tool needs **confirmLeadUsage: true**, and the docs say to set it only after the user agrees that new qualified people may use the workspace's capacity. In practice the flow looks like this: 1. You ask your AI chat to find posts on a topic, and it uses the find posts tool. 2. You pick a post, and the AI reads it with the read post tool so you can both see what it says. 3. You ask for that post's qualified engagers. The AI checks your workspace capacity and asks you to confirm that new qualified people may use it. 4. Once you say yes, it requests qualification for the post URL with **confirmLeadUsage: true**. 5. Processing can take time. A queued request is not proof the work is done, so read the result before asking again. Searching or filtering the leads you already have does not use capacity for new leads. Only finding new people does. The same confirmation applies when the AI starts a discovery run. ## How do you run LinkedIn and email outreach to the people from a post? Save the leads as a shared view, create a campaign on that view, test it on sample leads, then approve the launch. The campaign groups leads by signal, so the people from one post get a message variant that refers to that post, and it sends over LinkedIn and email from your own connected sender accounts. ### Group the leads by post and research each one In **Leads**, add filters and save the audience as a shared view; campaigns use shared views. Then go to **Outbound** > **Campaigns** > **Create campaign**, or ask trax, and give the audience, the offer and the research you need. Name the posts or topics as the signals in your brief. The campaign researches each lead for the facts you ask for before any message is prepared, then groups leads by signal and gives each group its own message variant, personalized with the evidence. Someone who commented on a post about hiring a first AE gets a different opening from someone who liked a post about cold email reply rates. If a required research fact isn't found, the lead stays in traxy, and in the campaign you can choose to skip it. A research-only campaign records the findings without sending anything. ### Test on sample leads Ask trax to test the plan. The test runs on sample leads so you can read the research and the drafts. Nothing is sent. Look at missing or skipped results as well as the drafts that worked. ### Review the launch and approve At launch you see who joins, who is skipped (held by another campaign or contacted before), the sender, the steps and the delivery mode ([review and launch docs](https://docs.traxy.ai/campaigns/review-and-launch) ). Choose to approve every message in a review queue, or let the approved campaign send on its own. That is what "on autopilot" means in traxy: it runs after you test and approve the launch, or you approve each message. Sequences run across LinkedIn and email, and waits can depend on events like a connection being accepted. Replies, unsubscribes and hard bounces stop the sequence. Every conversation lands in one inbox per lead, where you can reply or pause the sequence and take over. Campaigns run in priority order, so one lead never gets two campaigns at once. If you work from the MCP, you can do the same from your AI chat: draft the campaign, test it on sample leads, launch it, manage sequences and senders, and reply in the inbox, with the AI asking for your yes before anything sends or launches. For message ideas, see [the LinkedIn and email sequence to run after post engagement](https://traxy.ai/blog/linkedin-and-email-sequence-after-post-engagement) . ## What are the limits of finding leads from LinkedIn posts? Not every engager becomes a lead, and the number of people on a post is not the number of leads you will get. - **Candidate counts are not leads.** The candidate scope you review before **Find leads** describes people to evaluate, not a guaranteed number of qualified leads. - **Most engagers on a big post won't fit.** Peers, vendors, recruiters and pod members engage too. Only people at 50%+ ICP match count, so the qualified count can be far lower than the engager count. That is the filter doing its job. - **Counts can overlap.** When you add up several posts, the same person can appear more than once. - **ICP match is fit, not a buying decision.** A comment shows interest in a topic. Write the message about the topic, and don't imply more than the like or comment shows. - **Capacity applies to new people.** Qualifying a post's engagers finds new leads, which uses capacity. Check it in the approval card or ask the AI to check it before you confirm. - **Similar posts are a trax feature.** In the app, trax can find posts similar to one you paste. The MCP catalog lists a find posts tool for a topic, so from your AI chat, describe the topic. - **Sending needs connected accounts.** Outreach goes from the LinkedIn accounts and mailboxes you connect, with their limits, active hours and ramp-up. ## FAQ ### Can I search LinkedIn posts by keyword? Yes. Type the keyword into LinkedIn search and open the Posts tab, then narrow with filters such as Date posted, Author industry and Author company. In traxy, ask trax for posts on the topic in plain English. ### How do I find posts similar to a LinkedIn post? Paste the post URL into trax and ask "Find posts similar to this one: {link}". trax returns related LinkedIn posts you can engage with or pull leads from. ### Can I see who liked or commented on a LinkedIn post that isn't mine? On LinkedIn you can open a post's reactions and comments and read them by hand. To get only the people who fit your buyer, track the post in traxy by its URL: any post works, including a competitor's or an influencer's, and traxy keeps the engagers with a 50%+ ICP match. ### Does every person who engages with a post become a lead? No. traxy evaluates each engager against your ICP and keeps only people at 50% ICP match or higher. The candidate count before you confirm is the number of people to check, not the number of leads. ### Can I do this from ChatGPT or Claude? Yes, with the traxy MCP. Ask your AI chat to find posts on a topic, read a post, and qualify its audience after you confirm that new qualified people may use your capacity. You can also run the campaign from chat, with the AI asking for your yes before anything sends. ### Should I message people about the post they engaged with? Refer to the topic, and keep it light. traxy groups leads by signal and prepares a message variant for each group with the evidence behind it, and you check the drafts in a test on sample leads before anything is sent. ### Can an agency do this for clients? Yes. An agency can run traxy for its clients or resell it as a managed service, find posts in each client's market, track them, and run the outreach or pass the qualified leads to the client's team. ## Next step Pick one topic your buyers post about, find three posts on it, and track the one whose comments look most like your customers. Start with [traxy](https://traxy.ai/) and compare the engager count with the leads that fit. [Back to all articles](https://traxy.ai/blog) ## Keep reading [All LinkedIn Lead Generation guides](https://traxy.ai/blog/topics/linkedin-lead-generation) [Lead generation12 min read ## LinkedIn Lead Generation (2026): What It Is, Strategy, Tips and Tools for B2B What LinkedIn lead generation is, a 7-step B2B strategy, the 5 main tactics, tips, tools and metrics, plus every LinkedIn lead generation guide we publish. Updated Nov 12, 2026Read article](https://traxy.ai/blog/linkedin-lead-generation-guide-2026) [Lead generation15 min read ## LinkedIn GTM examples: real workflows, from profile viewers to campaigns run from Claude Real LinkedIn GTM workflows, from profile viewers and old posts to campaigns run from Claude: what you set up, what traxy does and where you approve. Updated Nov 13, 2026Read article](https://traxy.ai/blog/linkedin-gtm-examples) [Lead generation16 min read ## Are Your Buyers Active on LinkedIn? How to Check Before You Invest in LinkedIn Outreach How to check if your buyers are active enough on LinkedIn before you invest in outreach: a one-hour test, signs to look for and who it is not a fit for. Updated Nov 13, 2026Read article](https://traxy.ai/blog/are-your-buyers-active-on-linkedin) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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