--- title: "Find Executives to Invite to Your B2B Event | traxy" description: "Build an invite list for your own B2B event from LinkedIn: who fits the room, where to find them from speakers' and sponsors' posts, and how to invite them." canonical: "https://traxy.ai/blog/find-executives-to-invite-to-b2b-event" last_updated: "2026-11-13" --- # Find Executives to Invite to Your B2B Event | traxy > Build an invite list for your own B2B event from LinkedIn: who fits the room, where to find them from speakers' and sponsors' posts, and how to invite them. [Home](https://traxy.ai/) [Blog](https://traxy.ai/blog) [LinkedIn Lead Generation](https://traxy.ai/blog/topics/linkedin-lead-generation) Lead generation # How to find the right executives to invite to your B2B event using LinkedIn Build an invite list for your own B2B event from LinkedIn: who fits the room, where to find them from speakers' and sponsors' posts, and how to invite them. By the traxy teamPublished Nov 13, 202617 min read ![How to find the right executives to invite to your B2B event using LinkedIn — traxy blog](https://traxy.ai/assets/blog-covers/find-executives-to-invite-to-b2b-event.jpg) **In this article**[How do event organizers find the right executives to invite on LinkedIn?](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#how-do-event-organizers-find-the-right-executives-to-invite-on-linkedin) [Who belongs on the list: fit plus interest in the topic](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#who-belongs-on-the-list-fit-plus-interest-in-the-topic) [How do I find executives through speakers', sponsors' and past events' posts?](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#how-do-i-find-executives-through-speakers-sponsors-and-past-events-posts) [How do I search social intent for the event's topic?](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#how-do-i-search-social-intent-for-the-event-s-topic) [How do I turn the people I find into an invite list?](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#how-do-i-turn-the-people-i-find-into-an-invite-list) [What does the invitation sequence on LinkedIn and email look like?](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#what-does-the-invitation-sequence-on-linkedin-and-email-look-like) [What not to assume from a post interaction](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#what-not-to-assume-from-a-post-interaction) [How is this different from conference prospecting or post-event follow-up?](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#how-is-this-different-from-conference-prospecting-or-post-event-follow-up) [Can I run the invitations from trax or from Claude or ChatGPT?](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#can-i-run-the-invitations-from-trax-or-from-claude-or-chatgpt) [Limits to plan around](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#limits-to-plan-around) [FAQ](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#faq) [Next step](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#next-step) [Open product docs](https://docs.traxy.ai/) **TL;DR: Event organizers find the right executives to invite by combining two filters: people who fit the room (role, seniority, company and location) and people who have shown interest in the event's topic on LinkedIn. Pull candidates from the people engaging with your speakers', sponsors' and last year's event posts and from a plain-English search of what people post and comment about the topic, keep only the people who fit, then invite them with a short LinkedIn and email sequence about the topic. A like or a comment shows interest in a subject, not that someone will come, so write to what they said.** traxy, which we make, runs your entire LinkedIn GTM end to end, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. For an invite list, that means traxy finds the executives engaging with your event's topic, keeps the ones with a 50%+ ICP match, and runs the invitation from your own connected LinkedIn and email accounts. Autopilot starts only after you approve: you test the campaign on sample leads and approve the launch, then it sends on its own, or you approve every message in a review queue. This guide is about building the invite list for an event you host: a dinner, a roundtable, a workshop, a webinar or your own conference. If you want to meet people who are going to someone else's conference, see [how to find and contact people going to a conference before the event starts](https://traxy.ai/blog/conference-prospecting-before-the-event) . If the event is over and you are writing to people who engaged with its posts, see [how to follow up with people who engaged with an event post](https://traxy.ai/blog/linkedin-event-post-engagers-follow-up) . For planning and promoting the event itself on LinkedIn Events, see [the 2026 playbook for LinkedIn Events](https://traxy.ai/blog/linkedin-events-b2b-pipeline-playbook-2026) . Last checked: November 13, 2026, against traxy's [event-related outreach](https://docs.traxy.ai/using-traxy/outbound-playbook-events) , [lead criteria](https://docs.traxy.ai/discovery/lead-criteria) , [tracking](https://docs.traxy.ai/discovery/tracking) , [create a campaign](https://docs.traxy.ai/campaigns/create) , [review and launch](https://docs.traxy.ai/campaigns/review-and-launch) and [sequences](https://docs.traxy.ai/outreach/sequences) docs. ## How do event organizers find the right executives to invite on LinkedIn? They start from fit and interest together: describe the executives who belong in the room, collect the people who engage with the event's topic on LinkedIn (around the speakers', sponsors' and past events' posts), and keep only those who match. In traxy you set that audience in Lead criteria, track the speakers, the sponsor posts and last year's recap, search social intent for the topic, and invite the people with a 50%+ ICP match through a LinkedIn and email sequence you approve. A list of titles tells you who holds a role. It doesn't tell you who cares about the subject of your roundtable this quarter. The person who commented on a speaker's post about forecasting, or who wrote last month about rebuilding their sales team, has already given you a reason to invite them and something specific to say in the invitation. The whole job, start to finish: 1. **Define the room.** Write down the roles, seniority, company type and location that belong at the event, and set them as your lead criteria ([who belongs](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#who-belongs-on-the-list-fit-plus-interest-in-the-topic) ). 2. **Collect people around the event.** Track the speakers' profiles, the sponsors' posts and company pages, and last year's recap posts, and keep the engagers who fit ([how](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#how-do-i-find-executives-through-speakers-sponsors-and-past-events-posts) ). 3. **Search the topic.** Find executives who wrote or commented about the subject, even if they never saw your speakers' posts ([how](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#how-do-i-search-social-intent-for-the-event-s-topic) ). 4. **Build the list.** Read the evidence behind each person and save the ones you want as a shared view ([how](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#how-do-i-turn-the-people-i-find-into-an-invite-list) ). 5. **Invite.** A campaign researches each lead and prepares a LinkedIn and email invitation sequence. Test it with nothing sent, approve the launch, and replies stop the sequence ([how](https://traxy.ai/blog/find-executives-to-invite-to-b2b-event#what-does-the-invitation-sequence-on-linkedin-and-email-look-like) ). ## Who belongs on the list: fit plus interest in the topic The right executives match the room on paper and have shown interest in what the event is about. Fit without interest gives you a polite list that ignores the invitation. Interest without fit fills seats with people your speakers, sponsors and other guests didn't come to meet. ### Fit: decide it before you search - **Role and seniority.** Be specific. "VP Sales, CRO or Head of Revenue" gives you a room that can talk to each other; "sales" gives you a mixed crowd. - **Company.** Size, industry and stage. A roundtable for finance leaders at 50 to 500 person software companies is a different list from one for enterprise CFOs. - **Location.** For an in-person dinner or workshop, the city matters more than anything else. For a webinar, time zone may be enough. - **Exclusions.** Vendors selling into the same room, your competitors, and anyone your sponsors asked you to leave off. In traxy these go under **Targeting** > **Lead criteria**: roles, departments, seniority and locations for people, and size, industry, revenue and funding stage for companies. With **Advanced targeting**, required criteria must match and preferred criteria shape the score, and the exclusion controls rule out titles, locations or company traits you don't want. For a small in-person room, **Prioritize quality** requires matches to your selected job titles, locations and company sizes ([lead criteria](https://docs.traxy.ai/discovery/lead-criteria) ). Only people with an ICP match of at least 50% become leads ([qualification](https://docs.traxy.ai/discovery/qualification) ). ### Interest: what they did on LinkedIn Interest is what the person posted, commented on or liked about the event's subject. Some of it is strong enough to build an invitation on; some isn't. What you see How strong it is for an invite How to use it Their own post about the topic Strongest Reference the point they made A comment on a speaker's or sponsor's post about the topic Strong Reference the comment and the speaker A comment on last year's recap Strong for the topic Write about the topic; don't assume they attended A like on a post about the topic Weak Use a role-based invitation, or leave them off No recorded activity, but a good fit Fit only A plain invitation from someone they may know, or skip traxy labels each lead's signal **Warm** (a direct signal relevant to your offer), **Related** (contextual evidence) or **Activity** (a weaker connection), and keeps those labels separate from the ICP match score ([intent signals](https://docs.traxy.ai/discovery/signals) ). If you run events often, add the event's subjects to **Relevant topics** in your Signal Brief under **Targeting** > **Intent signals**, so discovery looks for people talking about them. ## How do I find executives through speakers', sponsors' and past events' posts? Track the people and posts that already attract your audience: the speakers' profiles, the sponsors' posts and company pages, and the recap posts from last year's edition or a similar event in your market. traxy checks whoever engages against your lead criteria and keeps the people with a 50%+ ICP match, each with the post or comment behind them. ### Your speakers Under **Targeting** > **People**, choose **Track profile**, paste each speaker's LinkedIn URL and choose the custom relationship so you can filter your tracked profiles by it later. The initial discovery checks their recent posts for qualified leads. Ongoing monitoring follows the five most recent posts each speaker publishes after you add them, so add speakers as soon as they confirm, and ask them to post about their session ([tracking](https://docs.traxy.ai/discovery/tracking) ). A speaker's audience is often the best source you have. The people who comment on a CFO's post about cash forecasting are the people who want to hear that CFO talk about it. ### Sponsors and partners Track each sponsor's announcement posts by URL under **Targeting** > **Single posts** > **Track post**, and their company pages under **Companies**. Tracking a company page finds the people who engage with its posts and fit your ICP, not every employee or customer of that company ([leads from company page engagers](https://traxy.ai/blog/linkedin-company-page-engagers-leads) ). ### Past events Last year's recap post, the speakers' takeaway posts and recaps from similar events in your market are a ready-made topic audience. Paste each post URL under **Track post** and review the candidate scope before you confirm **Find leads**. Candidate counts describe people to evaluate, not a guaranteed number of qualified leads. Treat these people as interested in the topic, not as past attendees: a like on a recap doesn't mean they were in the room. ### Your own team's posts If your founders or hosts write about the event's subject, track their profiles with the teammate relationship. The people who engage with your own team are often the warmest invitations you can send, because they already know who is asking. Open any tracked profile or post to see the leads it brought in. The same person may engage with several of these posts; traxy records several signals for one person without creating several leads. For more on pulling leads from a single post, see [how to find leads from an event post](https://traxy.ai/blog/linkedin-event-post-engagers-follow-up) . ## How do I search social intent for the event's topic? Describe the executive and the topic in plain English in [Social Intent Search](https://traxy.ai/social-intent-search) , and it searches 71M+ scanned LinkedIn likes, posts and comments and returns people with the post or comment behind each one. This finds executives who care about the topic but never engaged with your speakers or sponsors. Write the search the way you would describe the guest you want: - "CFOs at software companies in London posting about cash forecasting" - "heads of people at fintech companies talking about return to office" - "founders in Austin talking about hiring their first sales rep" - "CISOs commenting about vendor risk reviews" Read the source activity beside each result before you add someone. A person who wrote three paragraphs on the topic is a different invitation from someone who liked one post. You can run the same search in the app or from Claude or ChatGPT through the traxy MCP, or ask trax to find posts on the topic ([what social intent search is](https://traxy.ai/blog/social-intent-search-linkedin) ). You can also describe the audience to trax, for example "discover new leads who are heads of finance at software companies talking about forecasting", and trax runs discovery for new people who fit your ICP and signals after you approve its card. When you ask trax to save a search that depends on text or topics, it saves a fixed audience of the leads matched at that time, and new matching people don't join it on their own ([saved views](https://docs.traxy.ai/leads/saved-views) ). Run the search again closer to the event if you want the latest people. ## How do I turn the people I find into an invite list? Filter the leads down to the people you would be glad to see in the room, read the evidence on each one, and save them as a shared view. A shared view is the audience a campaign uses. 1. **Filter.** In **Leads**, filter by location, company, role, signal and source. Filtering for a higher ICP match narrows what you see; it doesn't change the 50% qualification threshold. 2. **Read the evidence.** Open each lead's **Signals** tab to see what they did and the source link. This is what the invitation will refer to, so it has to hold up. 3. **Record your judgment.** Mark a lead **Good fit** or **Bad fit** with a reason. Feedback records your call; it doesn't rewrite the score. 4. **Save the view.** Choose **Save as new view**, name it after the event ("March CFO roundtable invites"), and make it shared. A view built from filters updates as matching leads change. 5. **Get the contact details.** Auto-Enrich looks up contact data for newly qualified leads (it doesn't backfill older ones), and you can request an email lookup or ask trax to save a work email you already have, so the email steps have an address. Size the list to the room. A dinner for twelve and a conference for three hundred need very different lists, and you know your own acceptance rates better than any rule of thumb. Start with the people whose evidence is strongest and add more only if you need them. ## What does the invitation sequence on LinkedIn and email look like? A short sequence about the topic: a LinkedIn message that names the subject and why you thought of them, an email with the date, place and format, and one follow-up. In traxy a campaign researches each lead, groups leads by signal with a message variant for each group, and sends from your own connected LinkedIn and email accounts after you approve the launch ([LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) ). ### Set it up 1. **Connect your senders.** Under **Outbound** > **Sender accounts**, connect the LinkedIn account and mailbox the invitation should come from, ideally the host's. A sequence using LinkedIn and email needs a sender name with both channels connected, and the sender's limits, active hours and ramp-up apply to every campaign ([sender accounts](https://docs.traxy.ai/outreach/senders) ). 2. **Create the campaign.** Open **Outbound** > **Campaigns** > **Create campaign**, or start in trax. Choose the shared view and describe the event: name, format, date, city, who is speaking, who it's for and where people RSVP. Say what to research on each lead, such as what they said about the topic and their current role. 3. **Test on sample leads.** Ask trax to test the plan. A test prepares the research and drafts without sending anything. Check that each draft uses only facts the research supports and doesn't assume the person attended anything. When a research fact you required isn't found, the lead stays in traxy, and you can choose to skip it in the campaign. 4. **Review the launch.** Before launch you see who joins, who is skipped because another unfinished campaign holds them or a completed campaign contacted them before, the sender, the steps and the delivery mode. Confirming **Launch** is your approval ([review and launch](https://docs.traxy.ai/campaigns/review-and-launch) ). 5. **Choose the delivery mode.** Approve every invitation in a review queue, or let the approved campaign send on its own. Either way, nothing goes out before you approve the launch. Once it runs, replies, unsubscribes and hard bounces stop the sequence for that person ([sequences](https://docs.traxy.ai/outreach/sequences) ). Each lead has one conversation across LinkedIn and email in the **Inbox**, where you can reply, or pause a lead's enrollment and take over, for example to send the calendar invitation yourself. Connect Google Calendar and record the outcomes of meetings that come out of the event in **Outbound** > **Meetings**, as traxy's event playbook suggests ([meetings](https://docs.traxy.ai/reporting/meetings) ). ### An example invitation sequence These are written for a finance roundtable; swap in your own event. Waits between steps can depend on events such as the connection being accepted. **Step 1, LinkedIn, for someone who commented on a speaker's post:** > Hi {first name}, your comment on {speaker}'s post about {topic} stood out. I'm hosting a small {format} for {role} in {city} on {date}, and {speaker} is leading the discussion. Would you like an invitation? **Step 2, email, a few days later:** > Subject: {topic} roundtable, {city}, {date} > > Hi {first name}, we're bringing together about a dozen {role} at {company type} to compare how they handle {topic}. No presentations, one table, {speaker} hosting. Details and RSVP: {link}. If the date doesn't work, I'm happy to send the notes afterward. **Step 3, LinkedIn, the last note:** > Last note on this, {first name}: we're holding a few seats for {role} until {date}. If it's not the right time, no problem. For someone who only liked a post, drop the reference to their activity and keep the role-based version of step 1. Executive calendars fill early, so send the first invitation well ahead of an in-person date and keep the last follow-up close enough to the event to be useful. For wording that doesn't feel like you watched someone's feed, see [how to message LinkedIn post engagers without sounding creepy](https://traxy.ai/blog/how-to-message-linkedin-post-engagers) . ## What not to assume from a post interaction A like, a comment or a follow shows interest in a topic or a person. It doesn't show that someone will attend, wants an invitation or agreed to hear from you. traxy's event guidance says the same: don't treat a post interaction as proof of event registration, attendance or consent to unrelated follow-up ([event-related outreach](https://docs.traxy.ai/using-traxy/outbound-playbook-events) ). - **Don't write "since you attended last year"** unless they posted that they did. - **Don't imply they asked to be invited.** "As you requested" or "following up on your interest" are wrong when all they did was like a post. - **Don't name-drop the speaker as a mutual contact.** Engaging with someone's post doesn't mean they know each other. - **Keep the invitation on the topic they engaged with.** Someone who commented about finance forecasting fits a finance roundtable, not your unrelated marketing dinner. - **Don't read silence as no interest.** A missing signal doesn't prove someone isn't interested; it only means traxy didn't record one. Before launch, check that each message uses only supported facts and that the timing still makes sense. If the event date moves, update the campaign context and test again. ## How is this different from conference prospecting or post-event follow-up? The sources overlap, but the goal and the message are different. Building an invite list starts from the room you want; the other two start from someone else's event. What you want Who you start from Guide Fill your own event with the right executives People who fit the room and engage with the topic This guide Meet people at someone else's conference People who say on LinkedIn they are going [conference prospecting before the event](https://traxy.ai/blog/conference-prospecting-before-the-event) Write to people after an event post People who engaged with the event's posts [event post engagers follow-up](https://traxy.ai/blog/linkedin-event-post-engagers-follow-up) Plan and promote a LinkedIn Event Your registrants and audience [LinkedIn Events playbook](https://traxy.ai/blog/linkedin-events-b2b-pipeline-playbook-2026) ## Can I run the invitations from trax or from Claude or ChatGPT? Yes. In the app, trax runs the same steps from one chat: finding leads, research, setup changes and building the campaign, with an approval card before anything that changes your setup. From Claude, ChatGPT, Cursor, Codex or Grok, the traxy MCP lets you search social intent, qualify a post's audience, update tracked profiles, and draft, test and launch the invitation campaign, with the AI asking for your yes before anything sends or launches ([LinkedIn MCP](https://traxy.ai/linkedin-mcp) ). A prompt like "find heads of finance in London talking about forecasting, keep the ones who fit, and draft an invitation to our March roundtable" covers the first half. Review the people and the test drafts before you approve the launch. ## Limits to plan around - **Company pages aren't employee lists.** Tracking a sponsor's page finds the people who engage with its posts and fit your ICP, not every executive at the sponsor. - **Tracked profiles follow recent posts.** Ongoing monitoring covers the five most recent posts a profile publishes after you add it. Track older posts by URL. - **Candidate counts aren't lead counts.** A post with many engagers can produce few qualified leads if few of them fit. - **Qualified leads use your workspace's capacity.** When it's reached, discovery of new people pauses until capacity is available again; leads you already have keep working ([qualification](https://docs.traxy.ai/discovery/qualification) ). - **Sending follows your senders' settings.** Limits, active hours and spacing can delay a step, so start early for a fixed date. - **One campaign per lead at a time.** Campaigns run in priority order, so a lead held by another campaign is skipped at launch. Check that before you invite a customer who is in another sequence. - **Public activity only.** Executives who never post, comment or like won't show up from posts or social intent search. Add them from your own network. ## FAQ ### Can traxy find executives to invite to my event? Yes, from their LinkedIn activity. Set roles, seniority and locations in Lead criteria, track your speakers, your sponsors' posts and last year's recap, or search 71M+ scanned LinkedIn likes, posts and comments for the topic. Only people with a 50%+ ICP match become leads, each with the post behind them, and a campaign sends the invitation over LinkedIn and email after you approve it. ### How many executives should I invite? Size the list to the room and to your own past acceptance, not to how many people you found. Start with the people whose evidence is strongest and add more only if you need them. ### Should I send the invitation on LinkedIn or by email? Both work in one campaign. A LinkedIn message can refer to the post they engaged with; an email carries the date, the place and the RSVP link. A sequence using both needs a sender name with LinkedIn and email connected. ### Does traxy send the invitations automatically? Only after you approve. You test the campaign on sample leads with nothing sent, review who joins and who is skipped, and approve the launch. Then the campaign sends on its own, or you approve each message in a review queue. Replies, unsubscribes and hard bounces stop the sequence. ### Can I invite people who engaged with another organizer's event posts? Yes. Track those posts by URL and keep the engagers who fit. Write about the topic, not about the other event, since a like or a comment doesn't prove they attended or want to hear about yours. ### Does tracking a sponsor's company page find all its executives? No. It finds the people who engage with the page's posts and fit your ICP, not every employee at that company. ### Can I use my registration list from last year? A registration list is a different source from LinkedIn engagement. Keep the two apart so you know which claims each one supports: a registrant signed up, while an engager only showed interest in a post. ## Next step Pick your next event and write one line describing who belongs in the room. Then track your speakers and last year's recap in [traxy](https://traxy.ai/) , run one social intent search for the topic, and test the invitation on sample leads before you approve anything. [Back to all articles](https://traxy.ai/blog) ## Keep reading [All LinkedIn Lead Generation guides](https://traxy.ai/blog/topics/linkedin-lead-generation) [Lead generation12 min read ## LinkedIn Lead Generation (2026): What It Is, Strategy, Tips and Tools for B2B What LinkedIn lead generation is, a 7-step B2B strategy, the 5 main tactics, tips, tools and metrics, plus every LinkedIn lead generation guide we publish. Updated Nov 12, 2026Read article](https://traxy.ai/blog/linkedin-lead-generation-guide-2026) [Lead generation10 min read ## How to extract comments from a LinkedIn post, and keep only the commenters who fit your ICP Four ways to extract comments from a LinkedIn post, what each returns and risks, and how to keep only the commenters who fit your ICP. Updated Nov 14, 2026Read article](https://traxy.ai/blog/extract-linkedin-post-comments) [Outbound14 min read ## How to follow up with people who commented on your LinkedIn lead magnet post Follow up with LinkedIn lead magnet commenters: sort who fits, send the resource, then one relevant second message over LinkedIn and email, with consent care. Updated Nov 14, 2026Read article](https://traxy.ai/blog/follow-up-lead-magnet-post-commenters) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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