--- title: "How Ecommerce Agencies Find Clients on LinkedIn | traxy" description: "How Shopify and ecommerce agencies find brand founders on LinkedIn, check for replatforms, new product lines or retail moves, and run approved outreach." canonical: "https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin" last_updated: "2026-11-11" --- # How Ecommerce Agencies Find Clients on LinkedIn | traxy > How Shopify and ecommerce agencies find brand founders on LinkedIn, check for replatforms, new product lines or retail moves, and run approved outreach. [Home](https://traxy.ai/) [Blog](https://traxy.ai/blog) [LinkedIn for Agencies](https://traxy.ai/blog/topics/linkedin-for-agencies) Lead generation # How Shopify and ecommerce agencies find brands to pitch on LinkedIn How Shopify and ecommerce agencies find brand founders on LinkedIn, check for replatforms, new product lines or retail moves, and run approved outreach. By the traxy teamPublished Nov 11, 202627 min read ![How Shopify and ecommerce agencies find brands to pitch on LinkedIn — traxy blog](https://traxy.ai/assets/blog-covers/ecommerce-agencies-find-clients-linkedin.jpg) **In this article**[How do Shopify and ecommerce agencies find brands to pitch on LinkedIn?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#how-do-shopify-and-ecommerce-agencies-find-brands-to-pitch-on-linkedin) [Who should an ecommerce agency target at a brand?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#who-should-an-ecommerce-agency-target-at-a-brand) [Which LinkedIn posts and people should you track for store-scaling talk?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#which-linkedin-posts-and-people-should-you-track-for-store-scaling-talk) [How do you set custom signals for replatforms, new product lines and retail expansion?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#how-do-you-set-custom-signals-for-replatforms-new-product-lines-and-retail-expansion) [How do you check the evidence before you reach out?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#how-do-you-check-the-evidence-before-you-reach-out) [Can you run research only, without sending anything?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#can-you-run-research-only-without-sending-anything) [How does traxy run the LinkedIn and email campaign from your agency's accounts?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#how-does-traxy-run-the-linkedin-and-email-campaign-from-your-agencys-accounts) [What should the first message to a brand say?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#what-should-the-first-message-to-a-brand-say) [What does this look like in practice?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#what-does-this-look-like-in-practice) [What results have teams selling to ecommerce brands seen?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#what-results-have-teams-selling-to-ecommerce-brands-seen) [What are the limits?](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#what-are-the-limits) [FAQ](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#faq) [Related reading](https://traxy.ai/blog/ecommerce-agencies-find-clients-linkedin#related-reading) [Open product docs](https://docs.traxy.ai/) **TL;DR:** Shopify and ecommerce agencies find brands to pitch on LinkedIn by finding the founders, ecommerce leads and marketing heads who post, comment on and like posts about growing their store, then checking each brand for a dated reason to write, such as a replatform, a new product line or a retail or wholesale launch, before sending a short message from the agency's own account. traxy does both halves: it finds those people from LinkedIn activity and keeps only 50%+ ICP matches, then a campaign researches each brand for the evidence you name, keeps the source link on the lead and runs LinkedIn and email outreach from your connected accounts once you approve it. traxy runs your agency's entire LinkedIn GTM end to end, from finding high intent leads from social intent to enriching and researching each one, to running relevant, personalized LinkedIn and email outreach to them on autopilot. Autopilot starts after you approve. You test the campaign on sample leads and approve the launch, then it sends on its own, or you approve every message. This guide is for agencies that sell growth work to ecommerce brands: Shopify build and replatform agencies, CRO and site speed teams, email, SMS and retention agencies, paid social and performance agencies, and wholesale or marketplace consultants. It covers your agency's own new business. If you also run LinkedIn for clients, [the three ways agencies use signal-based selling](https://traxy.ai/blog/signal-based-selling-for-agencies) covers client work. For how traxy's outreach works, see [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) , and for client workspaces, [traxy for agencies](https://traxy.ai/agency) . _traxy wrote this guide. The example searches, research prompts, leads and messages are made up to show the method. Customer results come from traxy case studies, quoted as written. The one fact about Shopify links to Shopify's Help Center, checked November 2026. Other points about ecommerce are general guidance, not statistics._ ## How do Shopify and ecommerce agencies find brands to pitch on LinkedIn? They find brands by spotting the moment the people who run a store show a reason to change something, and writing about that reason. On LinkedIn that moment shows up as activity: a founder posting about outgrowing their store, a head of ecommerce asking who people use for a Shopify migration, a marketing lead commenting on a post about retention, or a brand announcing a new line or its first retail partner. A brand's shoppers may never open LinkedIn. Your buyers are the people who run the brand, and the ones who post, comment and like there leave a trail you can act on. The rest you reach through referrals, events and your own content. Work through six steps: 1. **Define the brands and the people.** The store types, categories, sizes and regions you serve, the roles that hire you, and who to keep out. 2. **Pick the signals.** The posts, questions and company changes that make your service relevant this month. 3. **Find the people.** Search LinkedIn activity, track the operators, ecosystem voices and competitor agencies your buyers follow, and pull the engagers of single posts that hit your topic. 4. **Check the evidence.** Confirm the person fits, the brand fits and the reason to write is recent and true. 5. **Research each brand.** Look for a replatform, a new product line, a retail or wholesale move or a key hire, with the source link and date. 6. **Reach out with the reason.** One short message per signal, from your own LinkedIn account and mailbox. Selling agency work to ecommerce brands differs from most B2B sales in a few ways, and each one changes how you use these steps: - **Timing follows the store's calendar.** Replatforms, product launches, retail deals and peak-season prep open windows. Outside them, even a good fit may have no room for a new agency. - **The audience is full of peers.** Posts about growing a Shopify store draw other agencies, freelancers, app vendors and consultants as well as brand teams, so fit checks matter more here than in most markets. - **Much of the proof is public.** Launch posts, collection pages, stockist pages, press notes and job posts show what a brand is doing, so research can check a reason before you use it. - **Who hires you depends on the brand.** At a founder-led brand the founder usually decides. At a larger one an ecommerce, growth or marketing lead owns the budget, and others weigh in. ## Who should an ecommerce agency target at a brand? Target the person who owns the result your agency sells. At founder-led brands that is usually the founder or co-founder. At growing brands it is a head of ecommerce, head of growth or marketing lead. At larger brands it splits by team: ecommerce or digital for the store, retention or CRM for email and SMS, performance marketing for paid, and sales or wholesale leads for retail. Brand type Who usually hires the agency Who else weighs in Good first contact Founder-led DTC brand Founder, co-founder or CEO An operations lead, a freelance developer, an investor The founder, especially one who posts about the store Growing DTC or Shopify brand Head of ecommerce, head of growth, marketing director The founder, finance, an in-house developer The head of ecommerce or growth Larger consumer brand selling online and in stores VP or director of ecommerce or digital, CMO IT or technology, retail and wholesale leads, procurement The ecommerce or digital lead for store work, the CMO for growth programs Brand moving into retail or wholesale Head of sales, wholesale or retail, COO The founder, operations, the ecommerce lead Whoever posts about the expansion Match the contact to the service. A replatform or Shopify build lands with the ecommerce lead, with the technology or operations lead weighing in. Email, SMS and retention land with the retention, lifecycle or CRM lead. Paid social lands with performance marketing or the CMO. Wholesale and B2B store setup lands with sales or operations. ### How to set the ICP in traxy Under Targeting > Lead criteria, set roles, departments, seniority and locations for people, and size, industry, revenue, funding and keywords for companies. For an ecommerce agency that usually means: - **People.** Founder, co-founder and CEO; head, director or VP of ecommerce, digital, growth or marketing; retention, lifecycle and CRM leads; performance marketing leads; COO and operations leads for replatform and wholesale work. - **Companies.** Consumer brands that sell online, in the categories you know (for example apparel, beauty, food and drink or home goods), with company keywords such as "ecommerce", "DTC" or "Shopify", and the size, revenue band and regions you serve. - **Exclusions.** Other agencies and freelancers, Shopify app and software vendors you don't sell to, recruiters and students. Put your current clients' domains on the Blocklist, and anyone who asked not to hear from you on Do not contact. For a real revenue band, More Conversions, an agency helping high-volume DTC brands on Shopify scale their growth, describes its ideal clients as established ecommerce brands doing $50M to $100M+ in annual revenue ([case study](https://traxy.ai/case-studies/more-conversions) ). Pick yours, use revenue and headcount as a first filter, and check the brand itself before you write. Only people with a 50%+ ICP match become qualified leads, and each lead shows its match score. If you give traxy your website, it drafts your lead criteria and signals and shows a lead preview, so you start by fixing a draft rather than a blank form. ## Which LinkedIn posts and people should you track for store-scaling talk? Track four sources: the posts and comments where brand teams talk about growing their store, the ecommerce operators and Shopify ecosystem voices those teams follow, competitor agencies and adjacent vendors, and your own posts and profile. Then search social intent for the exact situation you sell into. Each source gives you a person and the post or comment behind them. Source What it looks like Where it comes from in traxy What it supports Store-scaling posts and comments A founder writes about outgrowing the store, slow pages before a sale, a subscription launch or selling abroad Social Intent Search and your signals A point of view on the problem they named Recommendation requests "Can anyone recommend a Shopify Plus agency?", "Who do you use for email and SMS?", "Looking for a CRO partner" Social Intent Search A direct, helpful reply Ecommerce operators and DTC founders who post Likes and comments on posts by operators who write about growth, retention and running a brand Tracking: people Your view on the topic of that post Shopify ecosystem voices Founders of the apps your clients use, Shopify Partners who publish, hosts of ecommerce podcasts and newsletters Tracking: people and company pages A resource on the topic Competitor agencies and adjacent vendors Engagers on posts by competing agencies' founders, their company pages and the apps your clients run Tracking: people and company pages The topic of the post, never the competitor Single posts One post that hits your service dead on, such as a founder's write-up of a store migration Tracking: posts, or paste the URL into trax The topic of that post Your own posts and profile Brand teams who engage with your posts or view your profile Track yourself, and Profile views A light hello with something useful ### Posts and comments about scaling a store When a founder or ecommerce lead writes about the store, they are telling you what is on their mind this month. Useful topics for agencies include site speed and conversion, checkout and subscriptions, email and SMS, paid social costs, returns, selling in new countries, peak-season prep and the limits of their current platform. Comment threads are often better than the post itself, because that is where other operators say what they would change, in the buyer's own words. Open with the topic, not a guess about their numbers. "Saw your post about getting the site ready for peak season" is true and they can check it. "Your conversion rate looks low" is a guess, and it reads like one. ### Ecommerce operators and Shopify ecosystem voices The people your buyers follow tell you where to look. Add them under Targeting > People, each with a relationship tag (competitor, teammate, influencer, investor or custom), and traxy qualifies the people who like and comment on their posts against your ICP. - **Operators and DTC founders** who post about running a brand, growth and retention. - **Shopify ecosystem voices:** founders of the apps your clients use, Shopify Partners who publish often, and the hosts of the ecommerce podcasts and newsletters your buyers follow. - **Competitor agencies:** the founders who post most, plus their company pages. - **Adjacent vendors:** apps and service providers whose buyers overlap with yours without competing, such as a reviews app if you sell CRO. Expect noise. Ecommerce content draws other agencies, freelancers, app sales teams and job seekers. The ICP check and your exclusions do most of the filtering. When you write, talk about the topic of the post, not the fact that someone liked a competitor. [How to find leads from competitor LinkedIn posts](https://traxy.ai/blog/how-to-build-linkedin-competitor-watchlist) covers which profiles to pick. ### Company pages and single posts Under Targeting > Companies, add a company by domain or LinkedIn company page, and traxy reads its LinkedIn page posts for engagers who fit your ICP. Use it for competitor agencies and adjacent apps. Tracking a company page finds the people who engage with its posts, not every employee at that company, and big pages draw big, mixed audiences. A single post on your topic often gives a cleaner list: paste its URL under Targeting > Posts, or paste it into trax and ask for its audience ([company page engagers as leads](https://traxy.ai/blog/linkedin-company-page-engagers-leads) ). ### Social intent search for the exact situation Social Intent Search lets you describe the person and the need in plain English, and searches 71M+ scanned LinkedIn likes, posts and comments. Each person comes with the post or comment behind them, so you see the situation in their own words before you write. For example: > "Find founders and heads of ecommerce at DTC brands posting about moving their store to Shopify or outgrowing their current platform." Other searches that fit ecommerce agencies: - "heads of ecommerce asking for a Shopify Plus agency recommendation" - "DTC brand founders announcing a new product line or collection" - "consumer brand founders posting about their first retail or wholesale partner" - "marketing leads at beauty brands talking about email and SMS performance" - "ecommerce managers frustrated with site speed before a big sale" Search in traxy, ask trax (the agent inside traxy), or ask Claude or ChatGPT through the [traxy MCP](https://traxy.ai/linkedin-mcp) . To keep finding these people, add the same topics as signals under Targeting > Signals. Recommendation requests are the strongest form, because the person has decided to look: [how to find people asking for recommendations on LinkedIn](https://traxy.ai/blog/find-people-asking-for-recommendations-linkedin) covers how to reply. More on the search itself: [Social Intent Search](https://traxy.ai/social-intent-search) . ### Your own posts and profile views Track your own profile under Targeting > People, so the brand teams who engage with your posts become leads when they fit. Switch on Profile views under Targeting > Signals > LinkedIn activity, then filter Leads by who viewed your profile, any time or in the last 7, 30 or 90 days. LinkedIn doesn't reveal viewers who browse in private mode, so some views stay anonymous ([turn profile views into leads](https://traxy.ai/blog/linkedin-profile-views-to-leads) ). ## How do you set custom signals for replatforms, new product lines and retail expansion? Describe each one as a custom signal in plain English, then have each campaign research every brand for dated evidence and keep the source link on the lead. When a founder or someone on the brand's team posts the news on LinkedIn, traxy can find it as LinkedIn activity. When the evidence sits on the brand's website, in the press or in a job post, it comes from research on each lead in a campaign, not from a live event feed. Set it up in two places: 1. **Signals.** Under Targeting > Signals, add a custom signal, or describe it to trax. For example: "DTC brands moving their online store to a new platform", "consumer brands launching a new product line" or "brands starting to sell in retail stores or wholesale". traxy looks for people and posts that match. 2. **Research on each lead.** In each campaign, name the facts to check and the rule for when a fact counts. Research records what it found with the link it came from, for you to review. When it finds nothing, the test shows that fact as missing, and you skip the lead or give it a different message. Make the date a rule. Old launch posts, filled jobs and finished migrations stay online long after they matter. ### Replatforms A brand moving its store to Shopify, or rebuilding the store it has, has a project with a deadline, and the work often lands on a small team. Evidence includes a founder or ecommerce lead posting about the move, a job post for a Shopify developer or ecommerce platform role, and a press note or launch post about a new site. > "Check whether this brand has moved its online store to a new ecommerce platform, or announced a move or a rebuild, in the last 6 months. Look at the brand's LinkedIn posts, its press or news page and its open jobs. Return the platform named, the link and the date. Mark verified only if a dated source names the move. Otherwise mark not verified and say why." Who to write to: the ecommerce or digital lead, or the founder at a smaller brand. A brand already mid-migration may want help with the parts after launch, such as redirects, apps and tracking, more than a second build team. ### New product lines A new line, collection or category means new product pages, launch emails, ads and sometimes a new kind of customer. Evidence includes a launch post, a new collection on the brand's site, a press note, or a founder writing about what is about to ship. > "Check whether this brand launched or announced a new product line, collection or category in the last 90 days. Look at the brand's LinkedIn posts, its website and its press page. Return the product line, the link and the date. Mark verified only if the source is dated in that window." Who to write to: the marketing or growth lead for launch campaigns, the retention lead for launch emails, the founder at a smaller brand. ### Retail and wholesale expansion A brand landing its first retailer, opening a wholesale channel or adding stockists has new channels to feed, and its online store has to keep up. Evidence includes "now available at" posts, a stockist or where-to-buy page, a wholesale or become-a-retailer page, trade show announcements and open roles in wholesale or retail sales. On Shopify, selling to business customers has its own setup. Shopify's native B2B features let a store sell to business customers, which are set up as companies, and each one can get its own pricing, currency, products, payment and shipping methods and store content ([Shopify Help Center](https://help.shopify.com/en/manual/b2b) , checked November 2026). For an agency that sets this up, a brand announcing wholesale is a direct reason to write. > "Check whether this brand announced a new retail partner, new stockists, a wholesale or B2B channel, or open roles in wholesale or retail sales, in the last 6 months. Return what you found, the link and the date. Mark verified only if the source is dated in that window. Otherwise mark not verified." Who to write to: the founder, head of sales or COO for the expansion itself, and the ecommerce lead for the B2B store work. ### Other reasons research can check The same method covers a funding round, a new head of ecommerce or marketing, and open roles in ecommerce, growth or retention. A new leader often reviews the agencies they inherited in their first months, and a brand hiring for the work you do may want help while the seat is open. [Hiring signals in outbound](https://traxy.ai/blog/hiring-signals-outbound) covers timing and who to contact. ## How do you check the evidence before you reach out? Check three things before anyone gets a message: the person (role, and whether they own or influence the hire), the brand (category, size, region and whether it can use your service) and the evidence (what happened, when, and the source link). A like on its own is not intent. A person who fits, at a brand that fits, with a recent reason you have verified, is worth a message. - **Read the signal.** Each lead shows the post, comment, like or repost that put them on your list, and a label for how strong the evidence is: Warm (a direct signal relevant to your offer), Related (contextual evidence), Activity (activity with a weaker link to your offer) or ICP match (fit with no recorded signal). Open the lead's Signals tab and check the source and date before you use it ([signals docs](https://docs.traxy.ai/discovery/signals) ). - **Read the research.** In a campaign test, every claim in a draft should trace back to a link in the research. If a draft says "congrats on the retail launch", the research should show the dated source. - **Drop what you can't confirm.** A brand with no verified replatform gets a different message, or none. A missing signal does not prove the brand has no need, so move it to a softer campaign rather than deleting it. - **Exclude the peers.** Mark other agencies, freelancers and app vendors as Bad fit with a reason, and add the pattern to your exclusions so they stop coming through. - **Check you aren't already talking.** At launch, campaigns skip people another unfinished campaign holds and people a completed campaign contacted before, and a lead can be in only one active sequence at a time. [How traxy decides what counts as a lead](https://traxy.ai/blog/how-traxy-decides-what-is-a-lead) explains the ICP match and the signal labels in more detail. ## Can you run research only, without sending anything? Yes. A research-only campaign researches each lead for the facts you ask for and records the findings without sending, so you don't need an outreach message to start. Use it to see which brands have a verified replatform, launch or retail move before you write a word. - **To size a market.** Run the replatform check across everyone who fits, and see how many brands have dated evidence. - **To test your research prompt.** Run it on a handful of brands you already know, and check that it finds what you would have found by hand. - **To hand leads to your team.** Export the leads with the columns you choose, or send them to Slack, a webhook, Clay, Zapier or n8n through routes. - **To send by hand.** Some teams keep every message manual and use traxy for the leads and the evidence. Superfiliate, in the results below, works this way. When the findings look right, add the outreach to the same audience as a new campaign. ## How does traxy run the LinkedIn and email campaign from your agency's accounts? You set who fits and which signals matter. traxy finds high intent leads from social intent and checks each one against your ICP, then a campaign per signal researches each brand and prepares personalized LinkedIn and email sequences that send from your agency's own connected accounts. You test on sample leads and approve the launch once, then it runs on autopilot, or you approve every message. ### 1\. Save an audience per signal Filter your leads and save each audience as a shared view, such as "Replatform talk", "New product line", "Retail expansion" or "Asked for an agency". Shared views update as new leads come in, and campaigns use them as their audience. ### 2\. Build a campaign per signal, with research on each lead In Outbound > Campaigns, or by asking trax, create one campaign per view. Give it the audience, your offer and the facts to research on each lead ([create a campaign](https://docs.traxy.ai/campaigns/create) ). The campaign researches each lead for those facts before any message is prepared, filters out the leads that don't fit and groups the rest by signal, with a personalized message variant for each group. You can run many campaigns at once on different signals. They run in priority order, so one lead never gets two campaigns at once. Campaign Audience (shared view) Research on each lead Offer Replatform Founders and ecommerce leads posting or commenting about their platform Dated evidence of a move or rebuild, the platform named, open developer roles A checklist for the week after launch New product line Marketing and growth leads at brands posting about a launch The product line, the launch date, the launch page A review of the launch emails and landing page Retail and wholesale Founders and sales leads posting about retail partners or stockists The retailer or channel, the date, a wholesale or B2B page A B2B store setup plan Asked for an agency People asking for Shopify, CRO or retention recommendations Category, size and the service they asked about A direct reply with one useful pointer ### 3\. Connect your agency's senders Sending needs connected sender accounts: your LinkedIn account and a mailbox, under Settings > Sender accounts. A sequence that uses both channels needs a sender name with both connected. Each account has its own limits, active hours and ramp-up, and a campaign does not bypass them ([senders docs](https://docs.traxy.ai/outreach/senders) ). Keep volume modest. No tool can promise that LinkedIn won't restrict an account. ### 4\. Keep the sequence short A connection request with no pitch, a first message after they accept, one follow-up that adds something new, and an email step for leads with a verified work email. A wait can depend on an event such as connection acceptance ([sequences docs](https://docs.traxy.ai/outreach/sequences) ). Email lookup finds a verified work email for a lead, and Auto-Enrich looks up contact data for newly qualified leads. ### 5\. Test on sample leads Run the campaign on sample leads first. The test prepares research and drafts and sends nothing, so you can check that the research supports every claim in each message ([review and launch](https://docs.traxy.ai/campaigns/review-and-launch) ). ### 6\. Review the launch and choose how it sends At launch you see who joins, who is skipped (held by another campaign or contacted before), the sender, the steps and the delivery mode. In approval mode, each message waits in a review queue until you approve it, one by one or with Approve all, which suits the first week while you tune the wording. Or let the approved campaign send on its own. That is the autopilot part, and it only starts after you have tested the campaign and approved the launch. ### 7\. Handle replies in one inbox Replies, unsubscribes and hard bounces stop the sequence. Each lead has one conversation across LinkedIn and email, and you can pause a lead's sequence to take over. Lead alerts and reply notifications can go to Slack, and Google Calendar matches booked meetings to traxy leads. You can run the same steps from Claude, ChatGPT, Codex, Cursor or Grok through the [traxy MCP](https://traxy.ai/linkedin-mcp) : search social intent, research leads, draft, test and launch campaigns, manage sequences and senders, and reply in the inbox, with a yes in chat before anything sends or launches. [Signal-based outbound](https://traxy.ai/signal-based-outbound) shows how research and segments fit together. ## What should the first message to a brand say? Name the reason you are writing, make one useful point about it, and ask one easy question. Leave out guesses about their revenue or conversion rate. A message about the person's own post or launch is easier to answer than a pitch about your agency. 1. **Name the reason.** "Saw your post about moving the store before peak season" is true and they can check it. "I came across your brand" is not a reason. 2. **Talk about their project.** Their migration, their launch or their first retailer, not your client list. 3. **Offer something they can use without a call.** A migration checklist, a launch email teardown, a short list of what to check on B2B pricing. 4. **Claim only what you can back.** Leave out numbers you can't source and results you can't promise. 5. **Ask small.** "Want the checklist?" is easier to answer than "15 minutes this week?" in a first message. Five openers, one per signal. They are made up. Each names the reason, makes one point and asks one question: - **Posted about a replatform:** "Saw your post about moving the store this quarter. We keep a short checklist for the week after launch: redirects, apps and tracking. Want a copy?" - **Launched a new product line, found through research:** "Congrats on launching the new collection. We wrote up three launch email flows for new lines, with what each one sends and when. Want it?" - **Announced a retail partner:** "Saw you're now in stores with your first retail partner. If wholesale orders are next, we set up B2B stores on Shopify and keep a setup checklist. Want it?" - **Asked for a recommendation:** "You asked who people use for email and SMS. We run retention for skincare brands your size and share our flow audit up front. Happy to send a sample." - **Engaged with an operator's post:** "That thread on site speed before big sales made good points. We wrote up the five checks we run on a Shopify theme before a sale. Want it?" Let the signal pick the message. traxy's own outbound works this way. A lead whose company is hiring for a specific role gets one template, and someone who has posted 2+ times in 30 days gets another ([a post by Adam Salmanov, traxy's founder](https://x.com/adamsalmanovbiz/status/2117357832274321568) ). For an ecommerce agency, that means separate messages for replatforms, launches, retail moves and recommendation requests. ## What does this look like in practice? _Illustrative example. The agency, brand, people, posts and research findings are made up to show the method. It shows no results._ Say you run a Shopify agency that does replatforms and CRO for DTC brands in the US and Canada. 1. **ICP.** Founders, heads of ecommerce and growth leads at DTC brands in apparel, beauty and home goods, sized to the projects you take on. Other agencies, freelancers and app vendors are excluded. 2. **Signals.** Topics such as "outgrowing our store", "site speed before a sale" and "moving to Shopify", plus a custom signal: "DTC brands moving their online store to a new platform". 3. **Sources.** You track a handful of operators who post about running a brand, the founders of two apps your clients use and the two agencies you most often compete with, and you search "heads of ecommerce at DTC brands posting about a platform move". 4. **A lead.** The founder of a candle brand comments on an operator's post: "We're moving the store in January and I'm dreading the redirects." She matches your ICP above the 50% line and the lead is labeled Warm, with her comment beside it. 5. **Research.** The replatform campaign checks for a dated source of the move. It finds a job post for a Shopify developer from three weeks ago, keeps the link and marks the move verified. 6. **The draft.** The test prepares a LinkedIn draft from the comment and the job post: "Saw your comment about moving the store in January. Redirects are the part we plan first, and we keep a one-page checklist for it. Want a copy?" Nothing is sent. You approve the launch and pick approval mode for the first week. 7. **A second lead.** A head of ecommerce at another brand liked a post about site speed, but research finds no dated evidence of a move. That lead goes to a softer site speed campaign instead. ## What results have teams selling to ecommerce brands seen? Four traxy customers sell to ecommerce and DTC brands. One is an agency, and the other three sell software or services to the same brand teams. These are the numbers each case study reports, not a promise. Your results depend on your offer, your market and your message. - **More Conversions**, an agency helping high-volume DTC brands on Shopify scale their growth, stopped prospecting from job-title lists and targeted people interacting with competitor content, DTC thought leaders and industry conversations. Its connection acceptance went from 2% to 18%, with 4 qualified meetings and 2 deals closed in the first week ([More Conversions case study](https://traxy.ai/case-studies/more-conversions) ). Its founder, Jayden Grayston, puts it this way: "If you're reaching out to people who aren't active on LinkedIn, the whole strategy is dead from the top of the funnel." - **Paper Run**, an automated direct mail platform for DTC brands, used to filter Sales Navigator for lifecycle and retention titles at DTC brands and booked three to five meetings every 60 days. With traxy pointed at its whole industry (competitors, industry voices and its own content), it booked 16 meetings in the next 60 days, the first one three days in ([Paper Run case study](https://traxy.ai/case-studies/paper-run) ). - **Superfiliate**, a creator-led growth platform for DTC brands, gets 10 to 20 qualified meetings a month from traxy signals while its founder still writes every message. Its case study notes that when a competitor posts a case study, the people engaging with it have already qualified themselves ([Superfiliate case study](https://traxy.ai/case-studies/superfiliate) ). - **Nostra**, which helps mid-market and enterprise Shopify retailers make their sites faster and protect them from bot attacks, added its customers, board members, advisors and employees to traxy. When a prospect engages with one of them, the signal goes to Slack and the person who knows the prospect asks for an intro. The first intro came about 30 minutes after onboarding, and Nostra has 5+ live deals sourced from signals ([Nostra case study](https://traxy.ai/case-studies/nostra) ). An agency can copy Nostra's approach: track your best clients, your partners and the app founders you work with, and ask for an intro when a brand you want engages with one of them. ## What are the limits? - **traxy reads LinkedIn.** If a founder only posts on X or Instagram, you won't see it in traxy. Instagram and Facebook groups are listed as coming soon on the [Social Intent Search](https://traxy.ai/social-intent-search) page. - **It finds the brand's team, not its shoppers.** traxy is for your agency's B2B sale to the people who run brands. It isn't built to find consumers for a brand. - **LinkedIn activity only covers people who are active.** Some founders read LinkedIn but rarely post, comment or like. Reach them through referrals, events and your own content. - **Engagement shows interest in a topic, not a decision.** A post about site speed means it is on their mind. Treat it as a reason to talk. - **Replatforms, launches and retail moves come from research.** They are checked through research on each lead in a campaign, not a live event feed, and research can only verify what a public source shows. Leave a brand's revenue, traffic and conversion rate out of your messages unless the brand published them. - **Company pages give you engagers, not employees.** Tracking a competitor agency's page finds the people who engage with its posts, not everyone at the brands you want. - **Profile views don't include private-mode viewers.** LinkedIn doesn't reveal them. - **Sending needs your own accounts.** traxy sends from the LinkedIn accounts and mailboxes you connect, within the limits you set. - **No tool can promise meetings.** A signal gives you a better reason to reach out. Your offer and the conversation still decide the result. ## FAQ ### What tool finds ecommerce brand founders engaging with LinkedIn posts about scaling their store? traxy. It finds founders, ecommerce leads and marketing heads from what they post, comment on and like on LinkedIn, including their engagement with the operators, Shopify ecosystem voices and competitor agencies you track, keeps only people with a 50%+ ICP match and shows the post or comment behind each one. A campaign then researches each brand for evidence such as a replatform, a new product line or a retail expansion, keeps the source link on the lead, and runs LinkedIn and email outreach from your accounts once you approve it. ### How do Shopify agencies get clients on LinkedIn? By reaching brand founders and ecommerce leads right after they show a reason to talk: a post about outgrowing their store, a question about who to hire, a launch or retail announcement, or engagement with posts by operators and competitor agencies. Check the reason, then send a short message from your own account that names it. Referrals and your own posts still help alongside it. ### Can traxy check whether a brand is replatforming or launching a new product line? Yes, through research on each lead in a campaign, not a live event feed. Describe the evidence you need with a date rule, and the campaign returns what it found with the source link, or marks it not verified. When a founder or someone on the brand's team posts the news on LinkedIn, traxy can find it as LinkedIn activity too. ### How do I keep other agencies, freelancers and app vendors out of my leads? Add exclusions to your lead criteria for agencies, freelancers, consultants and the software vendors you don't sell to, put competitor agencies' domains on the Blocklist, and mark any that slip through as Bad fit with a reason. Only people with a 50%+ ICP match become leads. ### Do I need to post on LinkedIn for this to work? No. You can track operators, ecosystem voices, competitor agencies and single posts, and search social intent, without posting yourself. Your own posts and profile views add another source when you do post. ### Can I approve every message before it goes to a brand? Yes. Test the campaign on sample leads first (nothing is sent), then pick approval mode at launch so each message waits in a review queue until you approve it. Once the wording works, you can let the approved campaign send on its own from your connected accounts. ### Can I run this from Claude or ChatGPT? Yes. Connect the [traxy MCP](https://traxy.ai/linkedin-mcp) to Claude, ChatGPT, Codex, Cursor or Grok, then search social intent, research leads, and draft, test and launch campaigns from chat. The AI asks for your yes before anything sends or launches. ### Can I use traxy for my own new business and for client work? Yes. Keep your agency's own new business and each client's work in separate workspaces, each with its own ICP and signals, and check which workspace is open before you change anything. [traxy for agencies](https://traxy.ai/agency) covers client books. ## Related reading - [LinkedIn outbound with traxy](https://traxy.ai/linkedin-outbound) - [How agencies find new clients with social intent search](https://traxy.ai/blog/agency-lead-generation-social-intent-search) - [Three ways agencies use signal-based selling](https://traxy.ai/blog/signal-based-selling-for-agencies) - [LinkedIn for agencies: the complete guide](https://traxy.ai/blog/linkedin-for-agencies) - [How to find leads from competitor LinkedIn posts](https://traxy.ai/blog/how-to-build-linkedin-competitor-watchlist) - [How to find people asking for recommendations on LinkedIn](https://traxy.ai/blog/find-people-asking-for-recommendations-linkedin) - [Signal-based outbound](https://traxy.ai/signal-based-outbound) - [Social Intent Search](https://traxy.ai/social-intent-search) - [traxy for agencies](https://traxy.ai/agency) **Try it:** see how [LinkedIn and email outreach](https://traxy.ai/linkedin-outbound) runs in traxy, from the first high intent lead to the reply in your inbox. [Back to all articles](https://traxy.ai/blog) ## Keep reading [All LinkedIn for Agencies guides](https://traxy.ai/blog/topics/linkedin-for-agencies) [Agencies4 min read ## LinkedIn for Agencies: The Complete Guide (2026) LinkedIn for agencies: how to run multi-client lead generation, content operations, automation, and signal-based prospecting at scale in 2026. Updated Nov 11, 2026Read article](https://traxy.ai/blog/linkedin-for-agencies) [Agencies8 min read ## Someone liked your client's case study post. Now what? A like alone rarely means intent. Reach out when the person fits the ICP and the post is close to a buying decision, and mention the topic, not the like. Updated Nov 11, 2026Read article](https://traxy.ai/blog/case-study-post-likes-when-to-reach-out) [Agencies13 min read ## How to send a client's LinkedIn leads to their sales team in Slack Connect Slack in the client's traxy workspace, save a shared view, route it to the client's channel, send a test and name one owner for every alert. Updated Nov 11, 2026Read article](https://traxy.ai/blog/client-slack-lead-alerts-linkedin) The right people are already out there. ## Find your warmest leads. _Send them personalized messages._ From relevant interest to personalized outreach. Put traxy to work. 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