--- title: "About traxy | Our Story & the People Building It" description: "Built inside a LinkedIn agency to solve our own prospecting problem. Meet Ben, Adam and Daniel, and see how traxy became an AI sales platform for B2B teams." canonical: "https://traxy.ai/about" --- # About traxy | Our Story & the People Building It > Built inside a LinkedIn agency to solve our own prospecting problem. Meet Ben, Adam and Daniel, and see how traxy became an AI sales platform for B2B teams. About traxyBuilt from our own experience # We needed to find our next _customer._ So we built traxy. An AI sales platform that finds relevant people through LinkedIn activity, researches why they fit, and helps you reach out. [This is how it started](https://traxy.ai/about#our-story) ![Editorial artwork of New York rooftops at dusk, with warm lights in the windows](https://traxy.ai/assets/about/city-at-dusk.webp) New York, NY We built it for ourselves. _Then our clients wanted in._ New York, imagined for traxy. 01 / The beginning ## Before it was a product, it was _our problem._ [Hear Ben tell the story](https://x.com/adamsalmanovbiz/status/2112279036789399663) Ben was running Windmill, a LinkedIn content agency. Most new business came from referrals and people he already knew. To grow beyond that circle, he needed a repeatable way to find customers. He tried lead databases, Sales Navigator and a stack of tools to pull everything together. Finding a name was easy. Figuring out who was worth contacting took much more work. For Windmill, the right prospects had to fit the business _and_ be active on LinkedIn. Ben started building internal tools to find people through the posts and conversations they engaged with. Then he put those tools in clients’ hands. They found them useful too. What started inside one agency became traxy. > I just want something that finds them, qualifies them, and sends them to my outbound motion. > > **Ben Buaron** > Co-Founder & CEO, traxy The brief that became the product. 02 / What we’re building ## Know who to talk to. _And why._ Today, traxy brings discovery, research and personalized outreach into one place. Start with the kind of customer you want. Find people through relevant LinkedIn activity. Understand their business, then build a message around what you’ve learned. Founders and sales teams use it for their own outbound. Agencies use it across client accounts. Our Managed team runs it for companies that want us to handle the work. [Explore how traxy works](https://traxy.ai/signal-based-outbound) FindUnderstandReach out ![Editorial artwork of two people in conversation by a warmly lit café window](https://traxy.ai/assets/about/a-conversation.webp) Built to help you start a conversation. 03 / The people ## Meet the people _building traxy._ We’ve built agencies, sold services and written the software. Those experiences shape what we make. ![Ben Buaron](https://traxy.ai/assets/about/ben-buaron.jpg)01 ### Ben Buaron Co-Founder & CEO Built Windmill, a LinkedIn content agency. Started traxy to solve the prospecting problem he was living with. [X](https://x.com/benbuaron_) ![Adam Salmanov](https://traxy.ai/assets/about/adam-salmanov.jpg)02 ### Adam Salmanov Head of GTM Built a LinkedIn personal brand agency. Now brings that experience to traxy’s go-to-market. [LinkedIn](https://www.linkedin.com/in/adam-salmanov-1520772a9) [X](https://x.com/adamsalmanovbiz) ![Daniel Walker](https://traxy.ai/assets/about/daniel-walker.png)03 ### Daniel Walker Founding Engineer Built ColdGenius. Brings experience in software, product and outbound to the team. [LinkedIn](https://www.linkedin.com/in/dwalker18) [Website](https://www.danbuilds.online/) Out in the world ## The story keeps going with our customers. [Superfiliate **10–20**qualified meetings a month Andy finds prospects through traxy signals. He still writes every message himself. Read the story](https://traxy.ai/case-studies/superfiliate) [Platter **2×**reply rate in the first 30 days The Shopify agency changed its lead source and reported 41% replies, up from about 20%. Read the story](https://traxy.ai/case-studies/platter) Customer-reported results. Read the linked stories for context. A little more about us ## Good questions. [Talk to the team](https://traxy.ai/contact) What is traxy? traxy is an AI sales platform for B2B prospecting and outreach. It finds people through relevant LinkedIn activity, checks their fit against your ideal customer profile, and helps you research and contact them on LinkedIn and email. Can you run outbound for us? Yes. Our Managed team runs outbound for companies using traxy. You can also use the software yourself, or run it across your client accounts as an agency partner. Contact us to work out which approach fits. Where is traxy based? traxy, inc. is based in New York, United States. You can reach the team at support@traxy.ai or book a demo to talk through your market. Does LinkedIn activity mean someone is ready to buy? It gives you a reason to look closer. A relevant comment or interaction can help you decide whom to contact, but it does not confirm budget or a purchase decision. traxy brings activity, customer fit and research together so you can make that call. Your next conversation ## Let’s find _your people._ Show us your market. We’ll show you where to start. [Try traxy](https://app.traxy.ai/signup) [Meet us on a demo](https://calendly.com/d/cvj3-p2p-cpv/traxy-demo?utm_source=website&utm_medium=cta&utm_campaign=book-demo&utm_content=about-closing) [traxy](https://traxy.ai/) Get the most qualified leads on LinkedIn, in real time. **Product**[Social Intent Search](https://traxy.ai/social-intent-search) [LinkedIn Social Listening](https://traxy.ai/linkedin-social-listening) [Signal-Based Outbound](https://traxy.ai/signal-based-outbound) [MCP Access](https://traxy.ai/#mcp) [Case Studies](https://traxy.ai/case-studies) [Pricing](https://traxy.ai/pricing) [DFY Outbound](https://traxy.ai/managed) **Resources**[Scoreboard](https://traxy.ai/scoreboard) [FAQ](https://traxy.ai/faq) [Guides](https://traxy.ai/guides) [Docs](https://docs.traxy.ai/) [Blog](https://traxy.ai/blog) [News](https://traxy.ai/news) [Affiliate ProgramNew](https://traxy.ai/affiliates) [Agency Partners](https://traxy.ai/agency) [Creators](https://traxy.ai/creators) [About traxy](https://traxy.ai/about) [Contact](https://traxy.ai/contact) **Legal**[Privacy Policy](https://traxy.ai/privacy-policy) [Terms of Service](https://traxy.ai/terms-of-service) [Cookie Policy](https://traxy.ai/cookie-policy) © 2026 traxy, inc. All rights reserved.